394. Email Marketing & a mindset that makes more sales with Peta Serras

This week I'm joined by the fabulous Peta Serras, the genius behind Professional Babe and the creator of Give Good Email. She’s a whiz at what she does, and together, we’re uncovering how you can pump up your sales game. In this episode, we’re really digging into how Peta uses her knack for anticipating client needs to preempt their questions and boost sales.  Key Takeaways: Peta reminded us, quite candidly, that sales are a precursor to service excellence. As much as we want to rely on our amazing skills, we’ve got to sell them first! No shame in self-promotion and telling people how great you are. Peta is the queen of leveraging email marketing. Her journey from hating emails to crafting powerful automations that clone her sales energy is inspiring. If email isn't your thing yet, you might want to rethink that! Throughout our chat, Peta emphasized the importance of not sitting back passively and just hoping things sell. Get in there! Follow up with potential clients, start meaningful conversations, and nurture those relationships because relationships actually matter big time. Whether it’s the fast-paced clients who are ready to buy or the slow and steady ones who need more nurturing, both need your attention. This long game can be rewarding if you approach it with patience and strategy. Peta shared how loving money and being neutral to it makes a difference. Celebrating wins and training your brain to focus on the positives and evidence of your success can transform your business outlook. Peta’s methods are practical, bold, and easy to implement, whether you're new to sales or a seasoned pro. Plus, they’re pretty fun too! Don't forget to follow Peta over at Professional Babe and grab her comprehensive audit, 'Hot Business,' to gain insights into your business strengths and areas to improve. And if you find yourself in need of a business oracle, you know who to call! Connect with Petra Webiste: https://www.professionalbabe.com/  LinkedIn: https://www.linkedin.com/company/professional-babe/  Instagram: https://www.instagram.com/professionalbabe/    NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL: 🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING  🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR 🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.   FREE Masterclasses From Unknown to In-demand - Building a brand that sells for you How to become a paid speaker and get the gig   LINKS: Website: www.suzchadwick.com  Instagram: www.instagram.com/suzchadwick  TikTok: www.tiktok.com/suzchadwick