EPISODE · Aug 6, 2025 · 15 MIN
395: The FOOLPROOF System to Train Elite Cold Callers
from The DealMachine Real Estate Investing Podcast · host David Lecko, BJ Eshun
BJ Eshun reveals how he built a high-retention, scam-proof call center using a bonus system, KPI tracking, and a data-driven management style. From dealing with VAs who lied about hours to creating an AI that scores every sales call, BJ shares the real lessons behind managing virtual teams at scale — and the systems that finally worked. KEY TALKING POINTS:0:00 - BJ Eshun’s Struggles With Hiring & How He Overcame Them4:36 - Where They Hire Their VAs From8:25 - Training Employees That Aren’t Performing Well11:16 - Why He Thinks Employees Were Churning Early On15:06 - Outro LINKS:Instagram: BJ Eshunhttps://www.instagram.com/bjbuysrealestate/ Website: OpenDeals.http://bit.ly/3J3BLAo Instagram: David Leckohttps://www.instagram.com/dlecko Website: DealMachinehttps://www.dealmachine.com/pod Instagram: Ryan Haywoodhttps://www.instagram.com/heritage_home_investments Website: Heritage Home Investmentshttps://www.heritagehomeinvestments.com/
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What this episode covers
BJ Eshun breaks down the exact systems he uses to hire, train, and retain cold callers without the usual chaos.
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395: The FOOLPROOF System to Train Elite Cold Callers
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