395 The Story Behind 45 White Oak

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There's been a lot of talk and a lot of questions about 45 White Oak, so Nick finally lays out what the project really is. They get into the strategy behind it, the pressure that comes with it, and why this build means more than just another house.

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Show Notes: 

07:24 What Is 45 White Oak, and Why Build It This Way?
11:53 Are You Trying to Prove This Market Exists?
15:09 Is Selling It Harder Than You Expected?
19:50 Where Did the $12.25M Price Come From?
25:47 What Would You Change If You Built White Oak Again?
27:27 Could You Build It Faster a Second Time?
34:37 What Would You Do Differently in Design and Pre-Con?
39:25 Does a Project Like This Change What Trades Think Is Possible?
43:13 What Details Matter Most in This House?
47:07 What Are People Noticing When They Walk It?
50:45 How Has White Oak Changed the Way You Think About Building?
52:16 In 10 Years, What Role Will White Oak Play in Your Career?

Video Version:
https://youtu.be/K_N3HMuX2Ic

Partners: 

Andersen Windows

Harnish Workwear 

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