#397 - Influencer Marketing Secrets for Amazon Sellers with Gracey Ryback

Gracey Ryback, the Amazon and TikTok influencer phenomenon with over 1.3 million TikTok followers, joins us for a compelling conversation on the AM/PM Podcast. Gracey shares her inspiring journey from a career in sales to becoming a full-time content creator in the e-commerce space. Her accidental rise to fame, driven by a passion for deals and saving money, offers a fascinating look into the world of influencer marketing and the organic growth of her platform. Listen as Gracey recounts her viral video successes, including a walking pad treadmill video that reached 2 million views, and learn about her innovative methods for discovering genuine Amazon deals.   In this episode, we break down the intricacies of creating engaging TikTok content and the art of viral marketing. Gracey provides valuable insights into the process of finding and promoting deals, emphasizing the importance of transparency in discount claims amidst Amazon's evolving pricing policies. We also explore the evolving aspirations of young people who dream of becoming influencers and the parallels with the unexpected success of third-party sellers on Amazon. Gracey's journey highlights the passion and dedication required to succeed in the influencer industry, and she offers advice on navigating the common pitfalls of trying to model oneself after established personalities.   As our conversation unfolds, Gracey discusses her involvement in the Amazon community, attending events like the Billion Dollar Seller Summit, and the enriching experiences gained from networking with successful entrepreneurs. She reflects on her recognition in the Dream 100 and the challenges of sustaining audience engagement in live streaming. Looking ahead, Gracey shares her thoughts on the future of her career, including potential opportunities like starting her own brand or collaborating with an agency. This episode is a must-listen for anyone interested in the influencer industry, effective content creation strategies, and the ever-evolving landscape of e-commerce on Amazon.   In episode 397 of the AM/PM Podcast, Kevin and Gracey discuss: 07:44 - How To Find Good Deals On Amazon 10:52 - Sourcing Deals Online for Savings 14:45 - Building Audience Engagement Beyond Social Platforms  18:31 - Changing Perceptions of Career Choices 25:59 - Creating Engaging and Efficient TikTok Videos 27:29 - Importance of TikTok Video Hooks 33:21 - Love for Work and Growth 34:35 - Amazon Community Involvement and Future Plans 41:11 - Helium 10 Elite Membership Benefits 42:47 - Influencer Marketing and Live Streaming 44:53 - Building Loyalty Through Consistent Live Streaming 47:53 - Influencer Brand Relationships and Expectations 49:42 - Navigating The TikTok Creator Studio 55:07 - Managing Brand Expectations for Virality 58:00 - Kevin King's Words Of Wisdom