AM/PM Podcast

Prime Day competition is rising. Learn how smarter Amazon ads, AMC audiences, DSP, video, and AI creative can help sellers capture more traffic and conversions before, during, and after it. Prime Day is no longer just about turning up your Amazon PPC budget and hoping the extra traffic converts. In this episode of the AM/PM Podcast, Shivali Patel sits down with Destaney Wishon of BTR Media to break down what sellers should expect from Prime Day, how advertising behavior has changed, and why brands need a more intentional strategy around bids, budgets, audiences, and creative.   Destaney explains why campaign structure is one of the biggest levers sellers can control before a major shopping event. Instead of relying on one broad campaign, she recommends segmenting campaigns by goal, including awareness, ranking, efficiency, brand defense, auto discovery, and conquesting. This gives sellers the flexibility to shift budget based on what they actually want to accomplish, whether that is improving BSR, protecting profitability, capturing existing demand, or creating more awareness before shoppers are ready to buy.   The episode also dives into how AMC and DSP are changing the way Amazon sellers approach advertising. Destaney shares why shoppers often click or add to cart days before purchasing, which means brands may be cutting off future sales if they lower bids too quickly. She also explains how AMC audiences can help sellers target higher-intent shoppers, such as cart abandoners or people more likely to buy premium products, while DSP and streaming TV can help create demand before shoppers even search on Amazon.   To close the conversation, Destaney breaks down practical Prime Day tactics for new brands, low-priced products, lead-in and lead-out periods, dayparting, automatic campaigns, and creative assets. Her biggest reminder is that there is no one-size-fits-all Prime Day strategy. The brands that win are the ones that understand their goals, know their margins, use data wisely, and build an ad strategy that fits their business instead of copying someone else’s playbook. In episode 528 of the AM/PM Podcast, Shivali and Destaney discuss: 00:00 - Introduction 01:48 - Destaney Wishon’s Amazon Advertising Background 02:49 - The 3-Part Prime Day Advertising Checklist 03:22 - How To Segment Campaigns By Strategy 05:35 - Bid Management For Ranking, Efficiency, And Discovery 06:32 - Why Amazon Ads Are Harder Than Before 09:02 - Why Shoppers Take Longer To Convert 10:20 - How Multiple Ad Types Improve Conversion 12:24 - How To Use AMC Audiences For Prime Day 16:21 - Creating Demand Before Shoppers Search 20:27 - Sponsored Prompts, Video Ads, And AI Creative 26:42 - Prime Day Q&A: AMC, Bids, Budgets, And New Brands

Prime Day 2026 dates have officially been announced, deadlines are shifting, and Keyword Tracker now lets you sync rankings across marketplace time zones. We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Get ready for Amazon Prime Day: June 23–26 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSFNHUU5XMjNRRlRHMjRO Prime Day 2026 deal deadline extended to June 9 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ1FYQjI2UDQ2NkdXSENI New Feature Alert! Helium 10 rolled out a new marketplace-based time zone selector in Keyword Tracker, helping global sellers and agencies analyze ranking movement, keyword trends, heat maps, and historical data with clearer regional context. The update makes Keyword Tracker more accurate and scalable for teams managing Amazon performance across multiple marketplaces and time zones. Get inventory in stock faster with AGL Preferred Routing https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQlEzQVJUS0FCVEpHU1cz Amazon launches Prime in South Africa for under $4 a month https://www.reuters.com/business/media-telecom/amazon-launches-prime-south-africa-under-4-month-2026-06-03/ In episode 527 of the AM/PM Podcast and Weekly Buzz, Shivali talks about: 00:00 - Introduction 00:41 - Prime Day Dates Announced! 4-Day Mega Event Incoming 01:10 - Deal Deadline Extended to June 9. Cash in! 03:16 - Keyword Tracker Now Syncs Rankings to YOUR Marketplace Time Zone 06:12 - New Amazon Routing Boosts Seller Revenue 13.6% 08:42 - Tracking Advertising on Product Pages Using Xray 10:25 - Prime Lands in South Africa for Under $4/Month

Has AI really changed Amazon search? Learn what Rufus or Alexa for Shopping means for keywords, product research, and finding new Amazon opportunities before your competitors do. Has Rufus now called Alexa for Shopping completely changed the way shoppers search on Amazon, or are sellers overreacting to the AI hype? In this episode of the AM/PM Podcast, Bradley Sutton records from the Maldives for part one of his annual Maldives Honeymoon Launch series and breaks down what has changed, what has not changed, and why Amazon sellers should still care deeply about keywords, indexing, and traditional search. Bradley explains that AI has absolutely changed e-commerce, but not necessarily in the way many people think. Rufus (Quick note: Rufus is now rebranded as Alexa for Shopping) can make the shopping journey easier, especially when customers are looking for solutions rather than a specific product. But when shoppers already know what they want, traditional Amazon search is still one of the fastest paths to purchase. Bradley also explains how optimizing for Amazon search can help sellers optimize for Rufus, using real examples of products missing important keywords and disappearing from both search results and Rufus recommendations. The episode then shifts into product research strategies sellers can use to find new opportunities in 2026 and beyond. Bradley walks through keyword-based research using title density, search volume, review count, and sales filters, while also comparing those methods against raw AI suggestions that can produce unreliable data. He also explains how sellers can use free Amazon tools, such as Brand Analytics and Opportunity Explorer, to uncover low-conversion keywords, weakly competitive products, and products shoppers are searching for but not finding. Bradley also shares creative ways to discover product ideas outside of standard research tools, including spotting trends on Etsy and Pinterest, applying saturated products to new niches, taking advantage of quick-moving pop culture trends, finding abandoned “zombie listings,” and using old-school product filters that still work today. The big takeaway: AI matters, Rufus matters, but the fundamentals of Amazon product research and keyword strategy are far from dead. Sellers who combine new AI awareness with proven data-driven research methods can still find serious opportunities before the market gets crowded. For part two of this Maldives Honeymoon Launch series, head over to the Serious Sellers Podcast and listen to episode 750. Bradley goes deeper into keyword research, launch strategy, and how to get new products ranking on page one within days: https://h10.me/750 In episode 526 of the AM/PM Podcast, Bradley covers: 00:00 - Introduction 00:35 - The Maldives Honeymoon Launch Series 02:25 - How AI Has Changed E-Commerce 04:54 - Why Sellers Are Overreacting to Rufus/Alexa for Shopping Hype 08:58 - Product Discovery vs. Solution Discovery 11:26 - Why Keyword Research Still Matters 13:53 - Are Prime Members Using Rufus/Alexa for Shopping Instead of Search? 16:14 - Amazon Search Query Performance Data 18:01 - Product Research Strategies for 2026 22:28 - Using Amazon’s Free Product Research Tools 24:12 - Creative Ways to Find Product Opportunities 27:47 - Finding Zombie Listings and Old-School Opportunities

Amazon upgrades customer service to better support sellers, new AI-powered sponsored brands collections, and Walmart Q1 sales grow more than 20%. These and more buzzing news on this week's episode! We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Upgrades to Customer Service by Amazon help sellers save time and reduce refunds https://sell.amazon.com/blog/announcements/upgrades-to-customer-service-by-amazon New Feature Alert! Helium 10’s new Category Reviews and Returns feature uses Amazon’s official Selling Partner API to display category-level review topics and return reasons, helping sellers understand what customers like and dislike, and why products are being returned. Sellers can use these insights during product research or listing optimization to compare them with top-category products, identify major pain points, and reduce returns before they become a bigger issue. Scale product discovery with AI-powered Sponsored Brands collections https://advertising.amazon.com/en-us/resources/whats-new/sponsored-brands-collections/ Walmart online sales in Q1 grow more than 20% for fifth straight quarter https://www.digitalcommerce360.com/article/walmart-online-sales/ Protect your shipments from U.S. Customs holds with AGL https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRFpHSEZNMkRHSEFNUEtC Walmart, Instacart, and others see ecommerce delivery race as a revenue opportunity https://www.emarketer.com/content/walmart-instacart-stord-ecommerce-delivery-race-revenue-opportunity Before we wrap up, one last thing for all of you getting ready for Prime Day. We have a Prime Day Prep Checklist that’s packed with ideas, strategies, and action items to help you make this your biggest Prime Day yet.   We’ll drop the link below so you can download it, go through the checklist, and start optimizing while there’s still time. Whether it’s your listings, keywords, promotions, inventory, or advertising strategy, this checklist is designed to help you get prepared and maximize your sales during one of the biggest shopping events of the year. Get the Prime Day Prep Checklist: https://pages.helium10.com/2026-prime-day-checklist    That’s all we have for this week’s Weekly Buzz. Thanks so much for watching, and we’ll see you again next week to see what’s buzzin’.   In episode 525 of the AM/PM Podcast and Weekly Buzz, Carrie talks about: 00:00 - Introduction 00:42 - Amazon Upgrades Customer Service 02:59 - See Why Customers are Returning Products Before They Hurt Your Business 11:24 - New AI-Powered Sponsored Brands Collections 13:08 - Walmart Online Sales Continue to Grow 15:14 - TikTok Product Finder & Hot Videos Tool 18:45 - Protect Shipments from US Customs Holds with AGL 21:01 - The Delivery Speed Race is On Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast! 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today! Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed! Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions! You can also listen to the AM/PM Podcast on YouTube here!

Learn how Claude can help Amazon sellers organize workflows, automate tasks, improve keyword research, build smarter systems, and save time in business and life. AI is no longer just a tool for writing quick prompts or brainstorming ideas. In this episode of the AM/PM Podcast, Bradley Sutton sits down with Andrew Bell and Zoe Lu to explore how Amazon sellers can use Claude to organize their business, simplify daily tasks, and create repeatable systems that save serious time. Bradley opens by sharing his own failed attempt at using Claude for a presentation, proving an important point: AI is only as good as the context, instructions, and structure you give it.   Andrew breaks down what makes Claude different from a basic chatbot experience. He explains how Claude Chat, Claude Co-Work, Claude Code, skills, sub-agents, and scheduled tasks can help sellers move from simple conversations to actual workflows. For Amazon sellers, this can mean pulling keyword data, organizing it into Excel, mapping search intent, building product truth cards, judging keyword relevance, and even using Claude to support listing optimization, PPC planning, and product research.   Zoe then brings the conversation back to a beginner-friendly level by explaining how sellers can get started. Her advice is to install the desktop app, use Claude Co-Work, create a “brain” folder with personal and business context, connect the tools you already use, and turn repeated tasks into projects, schedules, dashboards, or skills. From managing calendars and emails to organizing files, creating daily briefs, analyzing customer feedback, or preparing for meetings, Claude becomes more powerful when it understands your goals and connects with your workflow.   The biggest takeaway is that Amazon sellers do not need to become AI experts overnight, but they do need to start building AI into their operations. Claude can help reduce busywork, organize messy information, create smarter processes, and uncover insights faster when used correctly. For sellers who want to stay competitive, the opportunity is not just using AI once in a while, but building repeatable systems that help them work faster, think more clearly, and grow smarter. In episode 524 of the AM/PM Podcast, Bradley, Andrew, and Zoe discuss: 00:00 - Introduction 02:58 - Claude Vs. ChatGPT: What Amazon Sellers Should Know 04:33 - Claude Chat, Co-Work, And Code Explained 08:31 - Using Claude Skills Like Repeatable SOPs 12:49 - Turning Keyword Research Into Excel Workflows 16:18 - Product Truth Cards And Keyword Relevance Checks 19:02 - Helium 10 MCP And Faster AI Workflows 20:12 - Simple Life Automation Ideas With Claude 25:59 - Zoe’s Beginner Guide To Getting Started 29:02 - Building A “Brain” Folder For Better Outputs 35:23 - Tasks, Projects, Scheduled Agents, And Dashboards 42:31 - Q&A: Helium 10 Claude Connector, Agents, And Claude Workflows

Amazon Rufus is no more. It's been replaced by Alexa for shopping. There are some new badges you might be able to get for your listings. These stories and more on today's episode. We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Meet Alexa for Shopping, your personalized, agentic AI assistant on Amazon https://www.aboutamazon.com/news/retail/alexa-for-shopping-ai-assistant How to use Alexa for Shopping to compare products, check price history, auto-buy items at target prices, and more https://www.aboutamazon.com/news/retail/how-to-use-amazon-shopping-ai-assistant New Feature Alert! Helium 10 Ads now lets sellers create bid rules based on Keyword Tracker rankings. This means you can get bid increase or decrease suggestions when your sponsored rank drops or improves for specific keywords, helping you stay competitive during launches without constantly checking ranks manually. It’s especially useful for sellers trying to maintain top sponsored placements and scale Amazon PPC optimization faster. Help customers discover your new products with new or notable arrival badges https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNzI5TTc0NVpQUTVVSEoy Turn unsold inventory into recovered value https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWEtVQVBXMjdETEI5VEVX TikTok Shop Now Open To All In New Change https://www.spinsouthwest.com/news/tiktok-shop-now-open-to-all-in-new-change-2260665 Amazon Advertising Event in Seoul, Korea https://h10.me/seoul In episode 523 of the AM/PM Podcast and Weekly Buzz, Bradley talks about: 00:00 - Introduction 00:42 - RIP Rufus, Hello Alexa For Shopping 16:39 - Managing Amazon PPC Bids Based on Keyword Ranks  24:27 - New Amazon Badges 25:28 - Get Amazon Demand While On Other Websites 28:53 - Liquidation Options For Amazon Products 30:52 - TikTok Shop Ireland Now Open For Business 31:12 - Amazon Advertising Event in Seoul, Korea

Part 2 of this Prime Day series uncovers the AI, Rufus, retargeting, inventory, and deal strategies Amazon sellers may be overlooking before the big event. In part 2 of this two-part Prime Day strategy series, Shivali Patel and Carrie Miller bring together another lineup of Amazon, advertising, AI, logistics, and e-commerce experts to share what sellers should be doing before, during, and after major shopping events like Amazon Prime Day. This episode goes beyond basic discounting and looks at the bigger picture: retargeting high-intent shoppers, optimizing listings for both A9 and Rufus, improving product images, planning inventory, and using external traffic to create more sales opportunities.   The conversation starts with PPC and listing optimization strategies with Vincenzo Toscano, including how to build Sponsored Display campaigns around shoppers who viewed your products but did not buy, analyze competitor reviews with Helium 10, and track share of voice to spot openings when competitors lose visibility. Andrew Bell also walks through Helium 10’s AI Listing Optimizer, showing how sellers can use product images, buyer questions, keywords, and Rufus-focused prompts to create listings that are both searchable and conversion-friendly.   This second installment also dives into overlooked growth channels outside of Amazon. Norm Farrar’s strategy about how sellers should learn how Google Business Profile posts, offers, events, press releases, and deal communities can help drive traffic before, during, and after Prime Day. On the operations side, Burak Yolga explains why inventory check-in timing can make or break a sales event, and why sellers should think carefully about FBA placement, reimbursement audits, FBM backup listings, and omnichannel expansion.   To close out this two-part series, more experts like, Anthony Cofranceso, Mansour Norouzi, Tomer Rabinovich, and Josh Hadley share more ways to make smarter decisions with data and AI, from Prime Day deal structures and post-event remarketing to variation research, customer reporting, hiring workflows, and Market Tracker 360. Whether you are preparing for Prime Day, launching new variations, improving your product detail page, or protecting profit margins, this episode shows how the right preparation can turn a short-term shopping event into long-term brand growth. In episode 522 of the AM/PM Podcast, Shivali, Carrie, and guest speakers discuss: 00:00 - Introduction 01:09 - Vincenzo Toscano’s Prime Day And AI Strategies 01:25 - Retargeting Shoppers With The Wishlist Snipe Strategy 02:40 - Using AI And Review Insights To Improve Listings 04:04 - Tracking Competitor Share Of Voice With Market Tracker 06:32 - Andrew Bell Shows Helium 10’s AI Listing Optimizer 09:49 - AI Product Image Generation And Listing Creative Tools 14:03 - Anthony Cofrancesco’s Product Opportunity Explorer Strategy 15:37 - Matching PDP Images To Amazon Shopper Priorities 19:44 - Using Google Business Profile For Prime Day Traffic 24:45 - Press Releases, LLM Visibility, And Deal Communities 29:17 - Burak On Prime Day Inventory And FBA Check-In Timing 37:39 - Mansoor’s Prime Day Deal And Advertising Timeline 48:07 - Using AI To Build Better Customer Reporting Dashboards 50:09 - Using Helium 10 Xray And AI For Variation Research 54:16 - AI Tools For Hiring, Team Updates, And Market Tracking

How to get money from Amazon every day. There's now a 30-minute delivery, and a strategy you won't find anywhere else. These and more buzzing news on this week's episode! We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Amazon Ads introduces Dynamic TV Creative for Prime Video https://advertising.amazon.com/en-us/library/news/dynamic-tv-creative/ Helium 10 New Feature Alert: Our TikTok Ads tool now includes inventory-based automation rules that can remove products from GMV Max campaigns when stock drops below a set threshold. When inventory is replenished, the tool can automatically re-add products, helping sellers avoid wasting ad spend on low-stock items while saving time on manual campaign management. Amazon Rolls Out Amazon Now to Dozens of Cities Across the U.S., Providing 30-Minute Delivery to Millions of Customers https://press.aboutamazon.com/2026/5/amazon-rolls-out-amazon-now-to-dozens-of-cities-across-the-u-s-providing-30-minute-delivery-to-millions-of-customers Amazon Singapore cuts ‘less than 10%’ of workforce as it winds down Fresh delivery, local seller operations https://www.channelnewsasia.com/singapore/amazon-singapore-layoffs-fresh-grocery-delivery-service-6106446 Helium 10 is hosting the Elite Listing Optimization and Creative Masterclass on May 18 at its headquarters in Irvine, California, featuring Bradley, Carrie, and other experts sharing exclusive strategies for Amazon, TikTok, and Walmart sellers, including AI-powered listing creative, competitor keyword research, AI image generation, A+ content, split testing, and Amazon storefront optimization. Seats are available at http://h10.me/mayelite, and listeners can use code ELITE100 to get your tickets for free. Helium 10 is also promoting the 2026 Amazon Prime Day Ad Summit in Seoul, Korea, where Bradley will be speaking; sellers in Asia can check details and sign up at http://h10.me/seoul   In episode 521 of the AM/PM Podcast and Weekly Buzz, Shivali covers: 00:00 - Introduction 00:39 - How to Get Amazon Disbursements Daily 02:38 - Amazon Introduces Customizable Prime TV Ads 04:43 - TikTok Ads Inventory Rule Setup 06:52 - Amazon Rolls Out Amazon Now for 30-Minute Deliveries 08:22 - A Strategy No Other Tool Has 11:02 - Amazon Singapore Shuts Down 3rd Party Sellers 11:34 - Your Exclusive Invite to Our Listing Optimization & Creative Masterclass 13:50 - See Bradley Speak in Korea

In part 1 of this 2-part series, Amazon experts share Prime Day, AI, TikTok, PPC, image testing, and Helium 10 strategies to help sellers prepare, optimize, and win bigger.   In this special Part 1 of a two-part AM/PM Podcast series, Carrie Miller brings together top Amazon, TikTok Shop, PPC, image optimization, AI, and Helium 10 experts to help sellers prepare for Prime Day. The episode focuses on strategies that can be implemented before the rush, from improving conversion rates and campaign structure to using AI tools for faster execution. The first set of experts dives into practical Prime Day tactics, including using AMC audiences to target higher-converting shoppers, scaling international keyword research with Google Sheets AI and Helium 10, and using AI-assisted workflows to build PPC bulk files. The episode also highlights the importance of main image testing, with strategies from PickFu and AMC One Step showing how sellers can benchmark against competitors, test creative angles, and use SERP simulations to improve click-through rates.   TikTok also plays a major role in this episode. Sellers learn how to validate products with Helium 10’s TikTok Hot Videos, use TikTok as a top-of-funnel channel for Amazon Prime Day, and create subtle content that drives inbound interest without relying on overt Amazon calls to action. Experts also discuss protecting margins, avoiding unnecessary over-discounting, and using voice-to-text AI tools like WhisperFlow to speed up daily e-commerce workflows.   The episode closes with advanced strategies around external traffic, listing optimization, Market Tracker 360, hybrid Prime Day deal structures, and AI-powered product briefs. The biggest lesson is clear: Prime Day success is not just about running a discount. It is about preparing early, improving conversion, understanding your market, using data wisely, and applying AI where it saves time and sharpens decision-making. This first part sets the foundation for sellers who want to turn Prime Day traffic into profitable, long-term momentum.   In episode 520 of the AM/PM Podcast, Carrie, Shivali, and guest speakers discuss: 00:00 - Introduction 01:37 - Destaney Wishon: AMC Audience Strategy 05:48 - Ritu Java: AI keyword and PPC Hacks 15:38 - Adrienne Van Nimer: Image Testing Workflow 19:18 - Alina Vlaic: Prime Day, TikTok, and AI tips 26:02 - Michelle Barnum-Smith: TikTok Prime Day Strategy 34:58 - Kamaljit Singh: Main Image Testing Tip 41:11 - Leo Sgovio: External Traffic and Listings Strategy 52:39 - Delaney Del Mundo: Deals and Market Insights

Amazon has confirmed that Prime Day is coming early this year. There's a record number of seven-figure Amazon sellers. Is Amazon going to take on FedEx and UPS? These buzzing stories and more on this week's episode. We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   It’s official, Prime Day 2026 is in June https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHS0gyS0Y0WjI1UFBZNFg4 A record number of independent sellers in Amazon’s store surpassed $1 million in sales in 2025 https://www.aboutamazon.com/news/small-business/amazon-2025-small-business-empowerment-report Scale product discovery with AI-powered Sponsored Brands collections https://advertising.amazon.com/en-us/resources/whats-new/sponsored-brands-collections/ Amazon Launches Amazon Supply Chain Services, Opening Its Logistics Network to All Businesses https://press.aboutamazon.com/2026/5/amazon-launches-amazon-supply-chain-services-opening-its-logistics-network-to-all-businesses Helium 10 is hosting its first Elite workshop of the year in Irvine, California, on May 18 at Helium 10 HQ. This one-day Elite workshop will focus on a full Amazon listing optimization case study, covering everything from ideating creatives and images to building listings, improving brand stores, split testing, advertising, and conversion optimization. Speakers include Kamaljit Singh from AMZ One Step, Justin Chen from PickFu, Daniela Bolzmann of Mindful Goods, and Bradley, who will also share recent launch strategies, page-one ranking tactics, relevancy hacks, and a method he used to influence Rufus recommendations and SEO in under an hour. Tickets are normally $299, but podcast listeners and YouTube subscribers can use code ELITE100 for 100% off while seats last. Space is limited to 50 attendees, with lunch, refreshments, networking, and learning included. Register at http://h10.me/mayelite.   Helium 10 is also offering a free online Prime Day advertising readiness workshop led by Destaney. The session will focus specifically on getting your Amazon ads prepared for Prime Day. Register at http://h10.me/tacosmay   In episode 519 of the AM/PM Podcast and Weekly Buzz, Bradley talks about: 00:00 - Introduction 00:40 - June Prime Day Confirmed By Amazon 02:28 - Record Number of 7 Figure Amazon Sellers 04:15 - New Amazon Listing Creation Features  08:28 - New AI Powered Sponsored Brand Ads 11:14 - Estimating Amazon Variation Listing Sales 14:31 - Amazon Takes On Fedex and UPS 18:16 - Southern California Helium 10 Workshop

Discover smart ways to uncover hidden Amazon product and keyword opportunities, track competitor trends, spot seasonal gaps, and find new Amazon business growth angles using Helium 10’s Black Box tool. 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 Finding profitable product opportunities on Amazon is not always about chasing what is already obvious. In this episode of the AM/PM Podcast, Carrie Miller is joined by Bradley Sutton and Shivali Patel to break down how sellers can use Helium 10’s Black Box tool to uncover hidden opportunities in products, keywords, competitors, and even abandoned listings. Instead of relying on guesswork or endless Amazon searches, they show how sellers can use filters and deeper data to build smarter shortlists and validate ideas faster. Shivali explains how Black Box can help sellers narrow product research based on factors like review count, images, revenue, sales volume, and pricing. She also shows how keyword-based research can reveal fast-rising trends and untapped search terms that most sellers would never discover manually. The bigger lesson is that product research is not just about finding demand. It is about finding demand where competition, listing quality, or keyword targeting still leave room for a better offer. Bradley dives into some of the most unique strategies in the episode, including how to find out-of-stock products, research seasonal items before they return, and uncover keywords that directly drove competitor sales. Carrie adds another layer by showing how Amazon Brand Analytics data inside Helium 10 can help sellers identify top-clicked and top-converting keywords, monitor keyword trends over time, and spot openings when competitors lose traction. The episode also covers finding true product competitors, hyper-filtering search results for PPC targeting, and analyzing frequently bought together history for bundling and cross-selling opportunities. What makes this episode especially valuable is that it pushes sellers to think beyond surface-level research. The real advantage is not just seeing what is selling now, but understanding why it is selling, where the gaps are, and how to position yourself before the rest of the market catches on. For Amazon sellers who want a more strategic way to discover products, keywords, and advertising angles, this episode is a strong reminder that the best opportunities are often hiding in the data right in front of you. In episode 518 of the AM/PM Podcast, Carrie, Shivali, and Bradley discuss: 00:00 - Introduction 01:24 - Using Black Box Products For Smarter Product Research 03:34 - Filtering By Reviews, Images, Revenue, And Sales 05:57 - Finding Niche Product Ideas You Would Miss Manually 06:30 - Black Box Out-Of-Stock Products And Zombie Listings 08:01 - Using Out-Of-Stock Data For Seasonal And Competitor Research 12:05 - Finding Product Opportunities With Black Box Keywords 14:15 - Using Search Volume, Title Density, And Competitor Filters 17:47 - Using Brand Analytics To Find Keyword And Product Opportunities 19:06 - Analyzing Top Clicked And Top Converting Competitor Keywords 22:51 - How To Find Keywords That Drove Competitor Sales 26:07 - Finding Competitors For Any Amazon Product 28:24 - Hyper Filtering Amazon Search Results For PPC Targeting 30:10 - Using Frequently Bought Together History For Ads And Bundles Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast! Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today! Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed! Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions! You can also listen to the AM/PM Podcast on YouTube here!  

New AI-powered audio summaries for product detail pages, Helium 10 has a brand-new most-requested feature on Keyword Tracker, and new Kindle advertising placements. We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Amazon's new generative AI-powered audio feature synthesizes product summaries and reviews to make shopping easier https://www.aboutamazon.com/news/retail/amazon-ai-shopping-features-hear-the-highlights Kindle eReader lockscreen ads now available through Amazon DSP https://advertising.amazon.com/en-us/resources/whats-new/kindle-e-reader-lockscreen-ads-now-available-through-adsp/ Seller Café appointments for New Seller Summit are now live https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ0ZXQk5UTE05NVVMRkdM Sign up for the Prime Day Webinar: https://streamyard.com/watch/qUmtMXiMKvKt That wraps up this week’s Weekly Buzz. Whether it’s AI changing how shoppers discover products, new ad placements opening up new awareness opportunities, or Helium 10 rolling out powerful new automation, the sellers who adapt early are the ones who win. Keep testing, keep optimizing, and keep building momentum. We’ll see you next week to find out what’s buzzing. In episode 517 of the AM/PM Podcast and Weekly Buzz, Carrie covers: 00:45 - New AI-Powered Audio Feature on Product Pages 03:45 - New Amazon PPC Keyword Tracker Automation 08:27 - Kindle E-Reader Lock Screen Ads Available for DSP 10:45 - Catch Amazon Hijackers Fast with Helium 10 (Strategy of the Week) 13:16 - Seller Cafe Appointments Now Live for Seller Summit 14:23 - Prime Day Strategies Webinar

Amazon Japan is bigger than most sellers realize. In this episode, let’s unpack market differences, cheaper ad opportunities, AI strategy, and Japan travel tips. What makes Amazon Japan worth serious attention from global sellers? In this episode of the AM/PM Podcast, Bradley Sutton sits down with Nate Shurilla, Head of APAC at Pacvue, to break down why Japan remains one of the most overlooked opportunities in e-commerce. From marketplace size and shopper behavior to lower advertising competition, the conversation highlights why brands selling in the US or Europe should take a closer look at Japan before the window gets more crowded.   Bradley and Nate explore how the Japanese market differs from Western markets in ways many sellers do not expect. They discuss how Amazon and Rakuten dominate e-commerce in Japan, why convenience culture changes online shopping behavior, and how Japanese consumers often respond better to detail, trust, and brand story than flashy simplification. They also cover how lower tool adoption has created a unique opening for sellers using Helium 10 and Pacvue to gain an advantage in research, ads, and category analysis.   The episode then shifts into advertising and AI, where Nate shares why automation can be powerful but also dangerous when used without the right data or business context. He explains why many AI tools optimize for surface-level ad metrics instead of true business growth, and how Pacvue approaches this differently by factoring in organic performance, incrementality, budgeting, and specialized AI agents. For brands trying to decide between Helium 10 and Pacvue, Nate gives a practical breakdown of who each platform is best suited for and how both fit into a smarter advertising strategy.   To close things out, the episode adds a fun personal angle with Japan travel hacks and regional recommendations beyond the usual tourist stops. From scenic train rides between Osaka and Kyoto to hidden gems like Aomori and Yamagata, this conversation blends marketplace strategy with cultural perspective in a way that makes the episode both useful and memorable. It is a valuable listen for any seller interested in international expansion, smarter advertising, and understanding how local market behavior can shape global opportunity. In episode 516 of the AM/PM Podcast, Bradley and Nate discuss: 00:00 - Introduction 00:52 - Nate Shurilla Joins Live From Japan 01:40 - The Hanshin Tigers And Matt Merton Story 04:09 - Why Nate Moved To Japan 05:48 - How Nate Got Into E-Commerce 07:03 - How Big Amazon Japan Really Is 08:49 - What Makes Japanese E-Commerce Different 10:17 - Why Japanese Shopping Pages Look So Busy 12:38 - Why Amazon Japan CPCs Are Still Low 18:17 - Why Helium 10 Users Have An Edge In Japan 20:20 - How To Decide If Your Brand Should Enter Japan 23:06 - Helium 10 Vs. Pacvue For Advertisers 27:05 - Japan Travel Hacks Beyond Tokyo And Kyoto 30:16 - Why Nate Called His Talk “AI Is Trash” 33:13 - The Right Way To Use AI In Advertising 43:02 - What The Pacvue Agent Can Do 45:56 - Final Takeaways And Wrap-Up

Amazon Rufus has some shiny new updates. There are some actual savings you can have now through a special program with Amazon MCF, and you can see if your variation listings are still in compliance. These stories and more on today's Helium 10 Weekly Buzz. We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   How to use Rufus to check price history, find deals, auto-buy items at target prices, and more https://www.aboutamazon.com/news/retail/how-to-use-amazon-shopping-ai-assistant Walmart reportedly pilots store-based marketplace order fulfillment https://chainstoreage.com/news-briefs/2026-04-20?article=walmart-reportedly-pilots-store-based-marketplace-order-fulfillment New ChatGPT App For Amazon Sellers https://chatgpt.com/apps Amazon Prime Day 2026 deadlines for deals and shipments https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOVc3NzNaQlZGQjU2QzQ4 Check review sharing eligibility with Seller Assistant https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNzc1VUMyTUE2UU5QQUg1 Multi-Channel Fulfillment 2026 Preferred Pricing https://sellercentral.amazon.com/help/hub/reference/G53QRBEHXR2G5CCT?ref=Mktg_PT_US_MCF_AQ_Partner_Enablement_PPP_Guide Upcoming Online and Offline Events h10.me/amaapril h10.me/bulgaria h10.me/primeday26 In episode 515 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 00:50 - All Amazon Rufus New Updates 09:23 - Walmart Soon to Have 3 Hour Delivery? 10:38 - New ChatGPT App For Amazon Sellers 12:07 - Prime Day Deadlines Approaching 13:07 - Amazon Might Owe You Thousands Of Dollars 16:38 - Amazon Review Sharing Eligibility 17:48 - Amazon Offers Big MCF Discounts 20:11 - Upcoming On and Offline Events

In this episode, learn how to manage Amazon PPC more efficiently with smarter bid rules, better keyword discovery, and practical insights on when AI can actually improve your strategy. Managing Amazon PPC can feel overwhelming fast, especially once your account grows beyond a handful of campaigns. In this episode of the AM/PM Podcast, Bradley Sutton and Carrie Miller break down how they approach PPC in a practical, scalable, and rooted-in-real-seller-experience way. Instead of managing Amazon advertising through trial and error, they walk through the systems, prep work, and decision-making that help them manage hundreds of campaigns without spending all day inside Seller Central. One of the biggest takeaways is that great Amazon PPC starts before the first campaign ever goes live. Carrie explains why relying only on auto campaigns to discover keywords is often an expensive mistake, especially for new products. She shares how sellers can use competitor research, reverse ASIN lookups, and keyword validation to find terms that are both relevant and realistic to rank for. Rather than chasing the biggest keywords right away, the smarter move is often to start with lower-competition long-tail phrases, build traction there, and then work upward into broader, more competitive search terms. Bradley then shifts the conversation into how mature products can unlock new advertising opportunities through Search Query Performance data through Helium 10’s Search Query Analyzer tool, campaign structure, and keyword harvesting. He explains how to separate campaigns by purpose, such as performance, research, auto, and ASIN targeting, so each one plays a specific role. From there, winning keywords and ASINs can be moved into stronger manual campaigns, while poor performers can be paused or added as negatives where appropriate. The episode also covers dayparting, account audits, and budget adjustments for major events like Prime Day, giving sellers a framework for making smarter decisions instead of reacting blindly to spend. What makes this episode especially valuable is its focus on building repeatable Amazon PPC systems. Bradley explains how custom bid rules in Helium 10 Ads help him gradually lower ACoS, protect profitable keywords, and manage a large account in a fraction of the time manual optimization would take. He also shares when AI makes sense and when it does not, arguing that smaller sellers often need structure more than automation. The bigger message is clear: successful Amazon advertising is not about constantly tinkering or throwing money at campaigns. It is about having the right foundation, the right data, and the discipline to optimize with intention. For sellers who want more control, more efficiency, and better long-term Amazon PPC performance, this episode delivers a roadmap worth applying right away. In episode 514 of the AM/PM Podcast, Bradley and Carrie discuss: 00:00 - Introduction 00:55 - Why PPC Success Starts Before Launching Campaigns 03:11 - How Carrie Finds Realistic Keywords To Target 08:01 - Prime Day Keyword Research Using Historical Data 09:46 - Finding Out-Of-Stock Competitors For PPC Insights 11:55 - Using Search Query Performance For Mature Products 18:34 - Bradley’s Amazon PPC Campaign Structure 21:44 - Keyword Harvesting From Auto And Broad Campaigns 26:42 - Negative Keyword Rules And Pausing Poor Targets 31:19 - Helium 10 Ads: Bid Templates, Dayparting, And PPC Account Audits 38:39 - How To Increase Budgets For Prime Day And Big Events 40:06 - Bradley’s Custom Bid Rule Strategy For Lowering ACoS 50:02 - When AI Advertising Makes Sense For Sellers 57:08 - Case Study: Lowering ACoS With Rule-Based PPC Management

A major Amazon Ads payment update has been delayed to August 1st, 2026. Amazon now has a solution for reducing storage fees and how to identify keywords that Amazon’s algorithm considers relevant to your products. We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Update on Amazon advertiser payments https://advertising.amazon.com/library/news/update-on-advertiser-payments/ Identify untapped product opportunities with Discover Unmet Demand https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM0FLQzhBUFBTQk40RzhN Introducing Global Warehousing & Distribution — now available in Shenzhen, China https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWUQ5WVI1RjRSVkJIUlBX TikTok Shop is expanding in Europe: Poland and the Benelux countries will follow soon https://www.retaildetail.eu/news/general/tiktok-shop-is-expanding-in-europe-poland-and-the-benelux-countries-will-follow-soon/ In episode 513 of the AM/PM Podcast and Weekly Buzz, Shivali covers: 00:00 - Introduction 00:42 - MAJOR advertising payment updates delayed to August 1st, 2026 02:35 - Understand customer preferences with Review Insights on TikTok 06:34 - Identify market opportunities with NEW Discover Unmet Demand feature 08:56 - Identify keywords Amazon's algorithm thinks is relevant for your products 13:40 - Reduce storage costs with Amazon GWD in Shenzhen 16:11 - Is TikTok Shop finally expanding to more European countries?   Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!   💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today! Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed! Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions! You can also listen to the AM/PM Podcast on YouTube here!

Do you love the idea of exiting your business after a big payday? Surprisingly, today’s guest made it happen through prioritizing work/life balance. What if the next $10,000 in your business is not coming from a new product, but from better use of the tools you already have? In this episode of the AM/PM Podcast, Bradley Sutton and Shivali Patel break down 10 practical strategies to help Amazon sellers recover lost profits, improve visibility, and uncover overlooked opportunities in Helium 10. From launch tactics and keyword research to ad optimization and competitor tracking, this episode is packed with ideas sellers can apply right away.   One of the biggest themes in this episode is that small adjustments can create outsized results. Bradley shares how using Amazon Recommended Rank in Cerebro can reveal whether Amazon actually understands what your product is before a full launch. Shivali shows how a packaging change as small as 0.08 inches can reduce fulfillment fees and add thousands in profit over time. They also explain how sellers can use Helium 10 tools like Keyword Tracker boosts, Search Query Analyzer, and automated competitor insights to stop guessing and start making more informed decisions with their ads, listings, and keyword targeting.   The episode also highlights how sellers can think beyond Amazon alone. Bradley explains why TikTok Shop is becoming too important to ignore and shows how creators can drive sales both on TikTok and back to Amazon. Shivali then walks through how Listing Builder’s 8-in-1 keyword research workflow and AI-assisted listing creation can help sellers build more strategic, data-backed listings faster. Altogether, the episode makes a strong case that growth does not always require more effort. Sometimes it comes from using the right features the right way.   The strongest takeaway is simple: strategies do not make money unless you actually implement them. This episode is a reminder that many sellers are already sitting on untapped profit opportunities. Whether it is trimming wasted ad spend, finding new converting keywords, tracking competitors more intelligently, or uncovering hidden product opportunities, the sellers who win are the ones who take action. Pick two strategies from this episode, put them into practice, and you might be surprised how quickly the numbers move. In episode 512 of the AM/PM Podcast, Bradley and Shivali discuss: 00:00 - Introduction 00:48 - Why Sellers Leave Money On The Table With Helium 10 02:32 - Use Amazon Recommended Rank Before You Launch 06:36 - Size Tier Optimization That Can Add Thousands In Profit 10:08 - How TikTok Shop Creators Can Boost Amazon Sales 15:39 - Cut Wasted Ad Spend With Dayparting Schedules 18:45 - Keyword Tracker Boost For Smarter Product Launches 24:27 - Listing Builder 8-In-1 Keyword Research And AI Listing Creation 32:38 - Track Competitors And Harvest New Keywords Automatically 38:06 - Search Query Analyzer For Better PPC And Conversion Insights 42:47 - Use ABA Top Search Terms To Find Competitor Sales Keywords 51:18 - Find Zombie Listings And Hidden Product Opportunities 54:29 - Final Challenge: Implement At Least Two Strategies

Did Amazon make a move that could cost sellers tens of thousands of dollars? Extra FBA fees start next week, and Amazon and USPS aren’t breaking up after all. Catch it all on this episode of the Weekly Buzz. We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Is Amazon Killing One Of Its Best Perks? An email suggests Amazon may stop some sellers from using credit cards for ad payments starting April 15, a move that could cost heavy advertisers tens of thousands in lost cash back, miles, and rewards.   Fuel and logistics-related surcharge: FBA, MCF, and BWP in US and CA https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOTZRODY5N1pXWU1DR0I3 New Feature Alert! Helium 10 Black Box now lets Diamond users track the top three clicked products for a keyword over time, spot fast drop-offs or rising ASINs, and export competitor data for smarter product targeting. Amazon Reaffirms USPS Logistics Partnership https://www.pymnts.com/amazon/2026/amazon-reaffirms-usps-logistics-partnership/ Amazon Conference in Bulgaria https://h10.me/bulgaria Helium 10 is offering a special April promo: new Ads users on the Diamond plan who create their first automation rule can get their full April ad management cost covered. New upgraders can also access discounted Diamond plan offers. Go to https://h10.me/tacosapril for more information That’s it for this week’s Weekly Buzz. Let us know in the comments which update impacts your business the most, and we’ll see you next week with more news, strategy, and tools to help you stay ahead in e-commerce.  In episode 511 of the AM/PM Podcast and Weekly Buzz, Bradley talks about: 00:00 - Introduction 00:43 - Is Amazon Killing One Of Its Best Perks? 03:59 - Get Ready for an Amazon Shipping Fee Increase Next Week! 08:26 - New Feature Alert: Black Box ABA ASIN Search 13:04 - Amazon and USPS Aren't Breaking Up After All 14:22 - How to Translate Amazon Keywords Instantly in Helium 10 17:47 - Amazon Conference in Bulgaria 18:27 - Free Month of Amazon Advertising Management

What if your lowest ACoS strategy is secretly slowing your growth? Hear why simple ads win, hidden revenue gets missed, and sellers are rethinking Amazon PPC at the Prosper Show live. Are you optimizing your Amazon ads for efficiency while accidentally capping your growth? In this live episode from Prosper Show in Las Vegas, Carrie Miller sits down with Destaney Wishon to unpack one of the biggest mindset shifts sellers need to make with PPC: low ACoS does not always mean smart growth. Together, they explore what happens when sellers move from outsourcing their ads to understanding them more deeply themselves, and why that transition can feel both intimidating and empowering. The conversation also ties into Helium 10 Ads Academy’s Outsourced to Optimized series, which was designed to help sellers take more control over their advertising strategy. The conversation digs into the real decisions that separate reactive ad management from intentional strategy. Carrie shares the fear many Amazon sellers have of losing control of spend, hurting TACoS, or making the wrong changes too quickly. Destaney explains why focusing on just one KPI can be dangerous, especially when certain high-cost keywords are still essential for organic rank, brand visibility, and long-term momentum. They also break down how tools, bid rules, keyword harvesting, and filtering can help sellers manage campaigns more confidently without spending all day managing their Amazon PPC. Another standout takeaway is how many brands are still missing major ad opportunities hiding in plain sight. Carrie and Destaney talk about the value of Sponsored Brands, overlooked campaigns that were quietly driving revenue, and why simple creatives often outperform expensive video productions. They also show how AI tools are making ad testing faster, cheaper, and more accessible than ever. To close the episode, Shivali and Carrie share quick Prosper Show conversations with Jeffrey Anderson, Parker Swanson, and Colin Raja, offering fresh perspectives on Amazon PPC mistakes, rising competition, and the operational habits that are helping brands grow faster today. In episode 510 of the AM/PM Podcast, Shivali, Carrie, Destaney, Jeffrey, Parker, and Colin discuss: 00:00 - Introduction 00:58 - Live From The Prosper Show With Carrie Miller & Destaney Wishon 01:57 - Carrie Miller’s Amazon Seller Story And Helium 10 Journey 04:38 - The Goal Of The Outsourced To Optimized Series 05:34 - The Fear Of Taking Control Of Your Own Ads 06:41 - Why Keyword Context Matters More Than Chasing Low ACOS 08:54 - How Helium 10 Ads Simplifies Optimization 10:45 - The 3 Ways To Manage Amazon Ad Bids 12:32 - The $60,000 Campaigns That Were Accidentally Turned Off 15:14 - Why Simple Ad Creative Can Outperform Expensive Videos 20:12 - Why Outsource To Optimize Worked For Carrie 23:00 - Prosper Show Seller Insights With Jeffrey Anderson, Parker Swanson, And Colin Raja

Is your Amazon payout stuck in account-level reserves? Meta rolls out an Amazon affiliate integration, and how to manage 300 PPC campaigns in 30 minutes. These and more on today's episode of The Weekly Buzz! We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Is Your Amazon Payout STUCK in Account Level Reserves? https://www.facebook.com/groups/777317379057643/?multi_permalinks=26288878197474877&hoisted_section_header_type=recently_seen Meta Rolls Out Amazon Affiliate Integration for Influencer Monetization https://logie.ai/news/meta-amazon-influencer-unlocking-facebook-reels-monetization-with-shoppable-amazon-content/ Amazon Seller Central News: Upcoming Improvements to Reference Pricing https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVko2TU1VMlpVREc3VEtO Amazon Seller Central News: MCF and Buy with Prime packaging updates for US start April 1 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNFFRS1o1WjdBU1NVTlE5 Join Carrie, Bradley, and Shivali at the Ecom Mastery AI Event in Nashville, TN https://h10.me/ecommasteryai Webinar: How to Manage 300 Campaigns in 30 Minutes Register here http://h10.me/ppc In episode 509 of the AM/PM Podcast and Weekly Buzz, Shivali covers: 00:42 - Is Your Amazon Payout STUCK in Account Level Reserves? 04:11 - Meta Rolls Out Amazon Affiliate Integration for Influencer Monetization 06:30 - Reviving Competitor's Dead Products for Profit Into Your Brand  11:16 - List Price Criteria Shifts & NEW Typical Price Rules 13:43 - How to See Competitor Sales on Amazon Without SQP  17:42 - MCF and Buy with Prime Packaging Updates for US starting TODAY! 19:41 - See you in Nashville at Ecom Mastery AI! 21:27 - How to Manage 300 Campaigns in 30 Minutes Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!   💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today! Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed! Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions! You can also listen to the AM/PM Podcast on YouTube here!  

How do you turn small TikTok creators into big sales? Our guest shares his playbook for building a loyal creator army, getting more posts, and scaling TikTok Shop beyond Amazon. What does it really take to turn small creators into big sales on TikTok Shop? In this episode of the AM/PM Podcast, Shivali Patel sits down with Josh Hadley to unpack the systems, strategies, and mindset shifts that helped him build an affiliate army of more than 5,000 creators. Josh shares how TikTok Shop helped revive his business during a difficult season and why sellers should stop treating creator marketing like a side tactic and start treating it like a real growth engine. A big takeaway from this episode is that success on TikTok Shop does not come from sending random samples and hoping for the best. Josh explains how brands need to get laser-focused on their target audience, identify the right creator profiles, and build outreach systems that actually lead to responses. He walks through how his team finds creators, studies competitors, uses outreach tools, sets commission structures, manually approves samples, and gets creators off-platform to build stronger, long-term relationships. His approach is less about chasing big influencers and more about finding the right smaller creators with strong content potential.   Josh also dives into what most sellers are missing after the first outreach. He explains how creative briefs, email nurture flows, contests, and regular communication help turn one-time creators into loyal brand ambassadors. For Amazon sellers, this episode is especially valuable because it shows how TikTok Shop can complement an existing brand when the right SOPs, systems, and team are already in place. If you have been wondering how to get creators to actually post, how to compete with brands using similar tactics, and how to make TikTok Shop work without abandoning Amazon, this episode offers a detailed, actionable blueprint. In episode 508 of the AM/PM Podcast, Shivali and Josh discuss: 00:00 - Introduction 00:52 - Josh Hadley’s Background And Why TikTok Shop Matters 02:46 - When Amazon Sellers Should Expand To TikTok Shop 06:22 - The Playbook Behind 40 Viral Videos And 5,000 Creators 07:14 - From Business Struggles To A TikTok Shop Breakthrough 11:51 - How To Find The Right Creators And Study Competitors 19:38 - Bots, Targeted Collaborations, And Sample Approval Strategy 24:58 - Why Off-Platform Creator Contact Is Critical 27:28 - Email Nurture, Creative Briefs, And Getting More Creator Posts 28:54 - Commission Rates, Creator Selection, And Why Small Creators Win 36:32 - Fulfillment, Creator Retention, And Long-Term Relationship Building 45:06 - Why TikTok Shop Is Still A Gold Rush For Brands

Amazon reveals the 2026 Prime Day dates, new fee changes shake up this year’s Prime Day, and Walmart pulls back on ChatGPT commerce. Catch the latest buzzing e-commerce news on this episode! We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon is reportedly moving its annual Prime Day sale this year https://sea.mashable.com/tech/43199/amazon-is-reportedly-moving-its-annual-prime-day-sale-this-year Did Amazon Make Prime Day Deals More Expensive? Amazon has outlined key Prime Day planning deadlines in Seller Central, including a May 26 cutoff for deal submissions, a May 27 deadline for AWD inventory and minimal-split FBA shipments, and a June 5 deadline for optimized split shipments, while strongly hinting that the event could land in the final week of June. The update also brings higher promotion costs and stricter pricing rules, including a $100 upfront fee and 1.5% variable fee on Prime Exclusive Discounts, while Bradley highlighted Amazon’s added FAQs sent to Helium 10 to help sellers navigate the changes—clarifying topics like early-submission discounts, how promotional sales are calculated, when fees are charged, how often deal recommendations refresh, whether pricing can be edited, and how coupon activity now affects the 30- and 60-day lowest price requirements. New Feature Alert: Helium 10 has launched TikTok Shop UK support, letting sellers convert Amazon UK listings into TikTok Shop-ready listings with AI in seconds. The feature is now in Platinum and Diamond members. Walmart says ChatGPT checkout converted 3x worse than its own website https://martech.org/walmart-says-chatgpt-checkout-converted-3x-worse-than-its-own-website/ Strategy of the Week: Helium 10’s Search Query Analyzer lets sellers review up to 12 months of Amazon search query performance data with AI insights in seconds, helping uncover top-converting and low-visibility keywords. Upgrade your membership to Diamond with code SSP20 for up to 20% off for 6 months. Reminder: Amazon’s commingling policy ends March 31st, meaning brand owners can rely on UPCs instead of FNSKU labels for many products. The change could simplify sellers' prep and labeling. Commingling practices will end effective March 31, 2026 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSktDTEM5N0s5MkRBWFAy Amazon is about to make things a lot harder for the post office https://qz.com/amazon-cuts-usps-package-volumes Webinar: 10 Strategies That Could Get you $10K Bradley Sutton and Shivali Patel will host a live March 31 workshop sharing 10 proven strategies that can directly grow sales and profit, including one tactic that added $11K in profit. Register now at http://h10.me/10tips to save your spot. That’s it for this week’s Weekly Buzz. Thanks for tuning in, and we’ll see you next Wednesday for more news, updates, and strategies to help you stay ahead in e-commerce. (Timestamps) -  In episode 507 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 00:42 - Amazon announces Prime Day 2026 Dates! 04:24 - Did Amazon Make Prime Day Deals More Expensive? 12:42 - Migrate your Amazon UK Listings to TikTok Shop UK 14:20 - Amazon Big Spring Deals Live 17:17 - ChatGPT Checkout on Walmart Was a Failure 19:57 - Analyze 1 Year of SQP Data In Seconds 23:58 - Reminder: Comingling Ends Next Week! 24:49 - Amazon vs. Post Office 26:13 - 10 Strategies That Could Get you $10K

Want higher Amazon conversions? Shivali and Carrie break down a real listing to reveal image, copy, keyword, and AI optimization strategies sellers can use fast. What separates an average Amazon listing from one that consistently converts? In this Helium 10 Listing Teardown episode, Shivali Patel and Carrie Miller break down a real product listing and show Amazon sellers how to evaluate every part of it with a sharper eye. From the main image to the A+ Content, they explain how small changes in positioning, clarity, and context can make a big difference in click-through rate and conversions. The lesson is clear: every image should communicate one strong idea, and every part of the listing should help shoppers instantly understand the product and why they should buy it. The episode also highlights how sellers can use customer feedback and copywriting strategies to improve conversions. Shivali and Carrie talk through why vague or repetitive messaging weakens a listing, why lifestyle context matters, and how reviews can reveal both your strongest selling points and your biggest conversion blockers. For Amazon sellers, this is one of the most practical takeaways from the episode: if your listing promises machine washability, your packaging, tags, and product details all need to match. Better listings are not just about better keywords. They are about building trust, reducing confusion, and attracting the right buyer. From there, the episode dives into Helium 10’s Listing Analyzer and Listing Builder tools, showing how sellers can compare competitors, find meaningful keyword opportunities, and optimize listings faster using real Amazon data. They cover how to use search query performance, brand analytics, historical keyword data, and AI-assisted writing to create stronger titles and bullets without wasting hours doing manual research. For Amazon sellers looking to improve visibility and conversions in an increasingly AI-driven marketplace, this episode is a useful reminder that better rankings start with better relevance, messaging, and listing strategy. In episode 506 of the AM/PM Podcast, Carrie and Shivali discuss: 00:00 - Introduction 01:33 - How This Listing Audit Mindset Can Improve Any Amazon Listing 02:11 - First Impressions Of The Bat Bath Mat Main Images 06:07 - What Product Images Should Communicate To Shoppers 08:42 - Why Lifestyle Images Can Increase Conversions 10:18 - A+ Content Mistakes, Repetition, And Clearer Messaging 14:14 - Using Reviews To Uncover Selling Points And Conversion Issues 17:23 - Improving Titles, Bullets, And Keyword Relevance 25:37 - Rufus, Backend Descriptions, And Listing Context 27:20 - Using Listing Analyzer To Compare Competitor Images 35:15 - How Listing Builder Finds High-Value Keywords Faster 45:00 - Using AI To Write And Refine Amazon Listing Copy 50:17 - Final Takeaways For Optimizing Listings Faster With Helium 10 Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!   💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today! Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed! Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions! You can also listen to the AM/PM Podcast on YouTube here!    

Amazon is driving traffic and shoppers beyond Amazon.com, new Sponsored Products prompts are rolling out, and 1-hour delivery is now launching in select cities. These and more on this week’s episode of the Weekly Buzz. We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Amazon Opens Shop Direct to More Merchants in E-Commerce Pivot https://www.techbuzz.ai/articles/amazon-opens-shop-direct-to-more-merchants-in-e-commerce-pivot Sponsored Products prompts and Sponsored Brands prompts https://advertising.amazon.com/en-us/resources/whats-new/unboxed-2025-sponsored-products-and-sponsored-brands-prompts/ For our new feature alert, Helium 10 Review Insights is back, helping sellers instantly see what buyers love, hate, and what is hurting ratings so they can fix listings faster, beat competitors, and drive more sales. Amazon launches 1-hour shipping in US cities to challenge Walmart https://finance.yahoo.com/news/amazon-launches-1-hour-shipping-100457426.html Walmart quietly makes a key change in every store https://finance.yahoo.com/news/walmart-quietly-makes-key-change-181000250.html Advanced sellers should consider upgrading to Helium 10 Diamond to unlock deeper historical data, brand analytics, search query insights, and share-of-voice tools that make competitor and market analysis much easier. Use code: SSP20 to get 20% off for 6 months. That’s it for this week’s Helium 10 Weekly Buzz. Thanks for tuning in, and we’ll see you next week with more updates, tools, and strategies to help you stay ahead in e-commerce. In episode 505 of the AM/PM Podcast and Weekly Buzz, Carrie talks about: 00:00 - Introduction 00:41 - Amazon Sends Traffic to More 3rd Party Websites with Shop Direct 03:40 - Sponsored Product Prompts and Sponsored Brands Prompts are now Available for US Amazon Sellers 07:51 - New Feature Update: Helium 10 Review Insights Is Back! 12:00 - Amazon Launches 1-hour Shipping 14:39 - TikTok Influencer Finder and Messenger Tool 18:29 - Walmart Rolls out Digital Price Tags in Stores 21:16 - Special Offer From Helium 10

What is the new gold standard for optimizing Amazon listings in 2026 for keywords and Amazon AI like Rufus? Discover how to do in seconds what used to take hours. What does it take to build a high-performing Amazon listing in 2026? In this episode, Bradley Sutton breaks down the new gold standard for listing optimization and explains why sellers can no longer rely on keyword stuffing or traditional SEO alone. Today’s best listings need to balance keyword indexing, conversion-focused copy, and AI-ready content that works for tools like Amazon Rufus.   Bradley walks through the full listing optimization process using a real product example, showing how sellers can pull keyword intelligence from multiple sources like Cerebro, historical keyword trends, Amazon’s Search Query Performance, and Amazon Brand Analytics. He explains why this layered approach gives Amazon sellers a much more complete view of what actually drives visibility and sales. For Helium 10 users, the biggest breakthrough is that the new Listing Builder can now combine this process into an 8-in-1 keyword research workflow, turning what used to take hours into something that can be done in seconds.   The episode also highlights how Helium 10’s Listing Builder goes beyond keyword collection. With new AI features, sellers can analyze product images, customize brand voice, use competitor ASINs for style inspiration, prioritize must-win keywords, and generate listings designed for both Amazon search and AI-assisted shopping. Bradley and Andrew also show how Rufus optimization helps sellers answer shopper questions directly inside the listing, including use cases and objections that may never appear in standard keyword research.   If you sell on Amazon and use Helium 10, this episode is a must-watch. It shows how to create listings that are built for the real online shopping environment of 2026, where success means ranking in search, converting shoppers, and giving Amazon AI the context it needs to help close the sale. In episode 504 of the AM/PM Podcast, Bradley and Andrew discuss: 00:00 – Introduction 01:20 – Why Listing Optimization Must Balance SEO and AI 05:02 – Using Xray & Cerebro to Find Core Competitor Keywords 09:23 – Why You Must Exclude Variations in Keyword Research 10:18 – Using Historical Keyword Data to Find Past Winners 12:05 – Search Query Performance and the Keywords That Actually Drove Sales 15:18 – Using Brand Analytics to Validate Competitor Converting Keywords 17:45 – Helium 10 Listing Builder’s 8-in-1 Keyword Research Workflow 24:02 – Why Modern Listings Need SEO, GEO, and Rufus Optimization 32:53 – AI Image Analysis, Brand Voice, and 10-Bullet Listing Strategy 37:36 – Enhance With Rufus: Answering Shopper Questions Inside Your Listing 40:00 – Generating the Listing and Prioritizing Top Keywords Automatically 44:18 – Why Rufus Optimization Matters for Conversion in 2026

How will Amazon address the ad fees charged during the Thursday outage? Gain up to 23% more sales this spring. And Walmart is now rolling out digital labels nationwide over physical tags.   We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Amazon convenes ‘deep dive’ internal meeting to address outages https://www.cnbc.com/2026/03/10/amazon-plans-deep-dive-internal-meeting-address-ai-related-outages.html Sellers Say Amazon Charged Ad Fees throughout Thursday’s Outage https://www.ecommercebytes.com/2026/03/07/sellers-say-amazon-charged-ad-fees-throughout-thursdays-outage/ Amazon Seller Central: Refresh your product detail page videos this spring https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTUZaTlU3VlNDTUZVQVRH Walmart to add digital price labels to all US stores https://www.newsnationnow.com/business/walmart-digital-price-labels-stores/ Seller reactions to TikTok Shop changing stance on shipping and fulfillment https://www.retailbrew.com/stories/2026/03/05/seller-reactions-to-tiktok-shop-changing-stance-on-shipping-and-fulfillment In episode 503 of the AM/PM Podcast and Weekly Buzz, Shivali covers: 00:00 - Introduction 00:41 - How Will Amazon Address Ad Fees Charged During the Outage? 04:27 - Listing Builder Updates: Consolidated ABA & Keyword Research Experience 09:13 - Download our Helium 10 App for Improved Visibility 10:48 - Add Videos to Listings for Up to 23% More Sales This Spring 12:09 - Walmart Replacing Paper Tags with Digital Labels Nationwide 13:30 - Search Query Analyzer 17:06 - TikTok Shop Shipping Shakeup Sparks Seller Debate

In this episode, let’s talk about advanced Amazon seller strategies that are discussed only in private. We pull back the curtain on what elite sellers are quietly doing and what you should start testing next. Most sellers focus on the obvious levers, ads, keywords, and pricing, while the real winners quietly play a different game. In this AM/PM episode, Bradley Sutton and 8-figure seller Leo Sgovio unpack the strategies top Amazon sellers rarely say out loud, from backend ranking fixes to AI-driven creative and off-Amazon intel.   Leo breaks down how Amazon browse tree changes can silently wreck rankings, and how to repair it using Category Listing Reports plus the BrowseTree Guide so your attributes match what Amazon actually accepts. Then he shows how some sellers “launch” with huge review counts by consolidating variations and even leveraging international review history. From there, the episode shifts into speed: AI tools to generate better hero images, systems to make your site crawlable for LLMs, and how press releases can help you appear in Google AI Overviews faster than traditional SEO.   Finally, Leo goes outside Amazon: using Reddit for GEO, finding Shopify winners by tracking checkout traffic, and reverse-engineering competitor funnels through the Meta Ad Library and presell pages. He closes with a warning every brand should hear: a black-hat cloaking attack that can suppress your Buy Box. If you want tactics you can apply today and threats you need to defend against tomorrow, this one is a must-listen. In episode 502 of the AM/PM Podcast, Bradley and Leo discuss: 00:00 - Introduction 02:34 - Strategy 1: How To Fix Your Tanked Rankings Due To A Wrong Product Categorization 12:11 - Strategy 2: How To Uncover Your Competitor Just Launched a Product with 100+ Reviews 17:02 - Strategy 3: Quickly Brainstorm New Hero Image with this Gemini Gem 19:35 - Strategy 4: Enable your Website to be Indexed by LLMs with this Automated GPT 24:09 - Strategy 5: Show Up in Google AI Overview in 7 Days 27:18 - Strategy 6: Where to Find Inspiration for your Product Creatives and Listing Images 31:38 - Strategy 7: Dominate Reddit for AEO/GEO 36:56 - Strategy 8: Discover Shopify's Top Selling Stores 40:24 - Strategy 9: Exploiting Competitors Outside Traffic Funnels 45:48 - How to get more Advanced Strategies Monthly 53:56 - Strategy 10: How to Control the Order of the Variations on your Listing 54:47 - Legal and Ethical Disclosure 54:57 - Threat Alert: Cloaking attack with fake retail pages can suppress your Buy Box, how it works, and what to watch for

Meta no longer accepts credit cards, ChatGPT is converting better than organic search, and Amazon Multi-Channel Fulfillment gets key updates plus more buzzing news in this week’s episode! We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Meta Ends Credit Card Payments for DTC Ad Accounts—Amazon Next? https://www.ecomcrew.com/meta-ends-credit-card-payments-dtc-advertisers/ A new analysis of 94 e-commerce sites found ChatGPT referral traffic converts 31% higher than non-branded organic search (1.81% vs 1.39%), driven by stronger buyer intent from AI-assisted shoppers. While AI traffic volume is still small, it’s growing fast, making AEO/LLM optimization (structured content, FAQs, and schema) an early-mover advantage rather than a replacement for SEO. Helium 10’s new Listing Builder AI is now available to Diamond members and is built to save major time by pulling keywords from multiple sources and generating an optimized listing with AI—complete with an SEO score and the option to match the tone/style of a listing you like. Want the full walkthrough and strategy behind it? Watch the webinar replay here: https://h10.me/listingreplay Helium 10 Diamond members also now have a new Follow Up tool feature that lets you set a preferred time window for automated emails and review requests. How Walmart is extending its brand advantage in the U.S. retail landscape https://yougov.com/en-us/articles/54191-how-walmart-is-extending-its-brand-advantage-in-the-us-retail-landscape Amazon Gives Sellers an Agentic Window Into Their Business https://www.pymnts.com/artificial-intelligence-2/2026/amazon-gives-sellers-an-agentic-window-into-their-business/ Explore, visualize, and act on your data with a new AI-powered workspace https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRlNHOEhTUzgzQ0JTQ0s2 In episode 501 of the AM/PM Podcast and Weekly Buzz, Carrie covers: 00:40 - Meta Cuts Credit Card Payments for DTC Advertisers 03:32 - Chat GPT Ecommerce Traffic Converts Higher than Organic Search 06:21 - Changes to Multi-Channel Fulfillment 08:10 - New Feature Update: Listing Builder AI 12:17 - Walmart is Expanding its Brand Advantage 14:31 - How Historical Data Can Give You a Competitive Advantage 19:13 - New AI-Powered Assistant to Visualize Data

Amazon may be testing a major review change, with some shoppers seeing only 10 reviews unless they apply for more. Amazon clarifies its multiple account policy. Plus, it’s Episode 500 of the AM/PM Podcast! We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. In this episode, we’re switching things up with a fresh new look, and it’s the perfect time because this is Episode 500 of the AM/PM Podcast! Join us for a quick trip down memory lane as we celebrate nearly 10 years of the AM/PM Podcast and keep Manny Coats’ classic “How cool is that? Pretty cool, I think.” spirit alive. Amazon reviews might be acting weird again, and it could be more than just the usual “dog page” error some shoppers have seen for months. In this week’s first story, Bradley shares a new test showing up on certain customer accounts where you can only view 10 reviews and then have to “apply” to see more, with Amazon promising an email response within five business days. If this expands, it could push more shoppers toward Rufus-style review summaries rather than reading reviews directly, and it could significantly impact how sellers and tools analyze review data. Especially after Amazon’s crackdown that removed Helium 10’s Review Insights. The good news: the Helium 10 team is working on a new, fully “Amazon-compliant” version that still provides high-quality review insights, and Bradley asks viewers to share in the comments if they’re seeing the same review limits and whether they think it could roll out more widely. Amazon Seller Central: Account health tips for multiple selling accounts https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVVFVQ1RDRThCSlJXUUhK Helium 10 New Feature Alert! Check out the new upgraded Cerebro with new Sponsored Rank filters, so you can instantly spot keywords where multiple competitors are bidding top of search. It’s a fast way to see which terms rivals are fighting for most, and what should be on your ad radar next. Amazon Seller Central: Upload Images now provides faster uploads and more flexibility https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTE5HMzJYWTlMRExVUUha Seamlessly reach relevant audiences with enhanced targeting capabilities from Amazon Ads https://advertising.amazon.com/en-us/resources/whats-new/amazon-ads-introduced-enhanced-targeting-capabilities/ Next week brings a free AI monthly workshop with expert Andrew Bell showcasing Helium 10’s revamped Listing Builder, now an all-in-one “8-in-1” workflow that combines keyword research with AI optimization, including Rufus question targeting. Register here: http://h10.me/aim3226 If you’re in New York City, you can also catch Bradley in person at the ASGTG conference in Brooklyn on Thursday, March 5. It’s the 12th ASGTG event and his first time attending in eight years, so it’s a rare chance to meet up, network with sellers, and hear from a lineup of strong speakers. And yes, it’s famous for the food, apparently “Michelin-starred for an Amazon conference” levels, so come for the content and connections, and stay for the bites. Register here: http://h10.me/asgtg Thanks for tuning in! Check back next week for more buzzing updates and strategies to help you stay ahead in e-commerce. In episode 500 of the AM/PM Podcast and Weekly Buzz, Bradley talks about: 00:00 - Introduction 00:44 - Episode 500 of the AM/PM Podcast! 03:07 - Is Amazon Hiding Reviews From All Amazon Customers? 07:35 - Amazon Multiple Account Policy Clarification 10:45 - How To See What Keywords Competitors Are Advertising Top Of Search 13:06 - Amazon Seller Central Image Upload Update 14:27 - Faster Way to Search Amazon Brand Analytics 18:19 - Amazon Ads Display and Video AI Targeting 20:10 - Upcoming Webinar and New York Event Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!   💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today! Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed! Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions! You can also listen to the AM/PM Podcast on YouTube here!   Transcript: Bradley Sutton: Did Amazon make a huge new review update where for most people reviews won't even show up anymore? Amazon has clarified its multiple account policy. These stories and more on today's weekly buzz. Oh, by the way, this is episode 500 of the AM/PM podcast. How cool is that? Pretty cool. I think. Hello everybody and welcome to another episode of the AM/PM podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz where you give you a rundown of all the goings on in the Amazon Tik TOK shop and e-commerce world. We let you know what new features Helium 10 has, and we also give a training tip of the week.   Bradley Sutton: So let's get started and see what's buzzing. All right, guys, this is a new look. If you guys are watching this on the, our YouTube channel, uh, and the reason why we're doing something a little bit new, we're going to be testing out some new looks for the Weekly Buzz here because this is episode 500 actually of the AM/PM Podcast. Now, as you guys know, the, the Weekly Buzz has not been on the AM/PM podcast the whole time. It just actually started here a few months ago, but going back to the original guys, do you know when the very first ever AM/PM podcast was take a look here on a, it's on our YouTube channel for AM/PM podcasts. It was almost exactly 10 years ago.   Bradley Sutton: Guys, the first episode dropped or March 4, 2016 on YouTube and now here almost exactly 10 years later, we have episode 500. Now, you know, throughout the, the years, we have had a lot of episodes on the AM/PM podcast. It was actually, uh, around, uh, when was this looks like, uh, 2017 when we started doing a, uh, the special intro that Manny would do. And actually, if you notice, uh, since we took the AM/PM podcast, uh, as host back, you notice what we do something very similar. Uh, now also to try and keep the spirit of the origin of the AM/PM podcast. Remember guys, before Helium 10 was around, the AM/PM podcast was here, right?   Bradley Sutton: The AM/PM podcast predates the, uh, you know, Helium 10. And so this is a, a big legacy for us here. And we want to remember the legacy that, you know, the founder of the AM/PM podcast, Manny coats did. That's why we integrate some of his catchphrases. Like how cool is that? Pretty cool. I think. And some of the other like intros and things that, that, that he would do. So, uh, hope that we were able to, to keep the legacy. Now, interestingly enough, speaking about the Weekly Buzz, the very first time we uploaded Weekly Buzz on YouTube, I know we used to do it somewhere else too. We were doing it since like 2019. I can't find where those videos were uploaded.   Bradley Sutton: It might've been Facebook, but the first episode that we had launched of the Weekly Buzz on YouTube was actually three years ago on the Helium 10 channel, when we had different employees here at Helium 10, uh, doing a Weekly Buzzes. So we've come a long ways, guys, 500 episodes and I love doing the AM/PM podcast. And I love also doing the Weekly Buzz, letting you guys know what's buzzing.   Bradley Sutton: So let's go ahead and hop into our first news story of the week. This is something that could be a Red herring or a false alarm but Part of this hasn't going on for a while All right So for some of us as you guys know when you hit reviews on Amazon like here I'm in a Graceful by Design Bible verse mapping journal. I hit the review count, right? It goes to the bottom and I scroll down here and I hit see more reviews. I get a dog page. Bradley Sutton: All right, so a lot of people have this this has been going on for months but now, there's something new where in a lot of accounts not everybody But Amazon is doing something where it says you can only see 10 reviews and you have to apply to be able to see more. I can't do it on this browser But let me bring another window into the screen here just a moment But for other customers like here in my account, this is a different I have to have a different window here because it's blocking me and unfortunately, I didn't screenshot how this looked and I clicked on something I'll try and explain what it was But when I click on that more reviews that more reviews page and scroll down here to the bottom I actually don't get a button that says see all reviews, but there was a button right here that said hey, apply to see more reviews and I clicked on it and then it says your request to see more reviews has been sent. You'll receive an email within five business days.   Bradley Sutton: Remember this is all as a customer now, this is kind of shocking to me because First of all as you guys know Amazon made Helium 10 take away our Review Insights tool where we could just download all the reviews and you know Allow you to parse through it and see what the common words are Amazon in like their AI crackdown which is kind of ironic because our tool had nothing to do with AI But it just got caught up in there since we're the biggest person who was looking at reviews. And so you guys know that Review Insights was taken away, but there's still other, you know Chrome extension and stuff out there that we're still doing it because they're not as big as us And so like Amazon didn't care too much about them. But here's the thing like This is kind of a significant change if for a lot of customers Amazon is saying Oh, no, you can only see 10 reviews now. What does that mean? Bradley Sutton: That means they'd be pushing people to like Rufus Right to be able to see what the summary of the reviews is and that by itself first of all I cannot imagine this being permanent but like that to me is an FTC lawsuit waiting to happen, right? So I kind of scared you guys with you know with the whole headline and how I started this but my personal opinion and guys I do not know any more than the next person I don't have any inside information from the Department of Amazon who's doing this But I cannot imagine any world where Amazon is gonna say hey for everybody You can only see 10 reviews now like they would be sued to high heaven like what I can't see what people think about this product, you know per se but who knows, you know, like I've been I've been wrong before about these things sometimes Amazon does stuff that might seem counterintuitive right but imagine a world where that does go through and customers can't see those reviews anymore like we're gonna see a big increase in people, you know finding out about Rufus and learning about it because through Rufus I mean even me even now I use Rufus sometimes to like summarize the reviews But then as Amazon sellers this would obviously affect you guys those of you who still use some kind of rudimentary means to download the reviews or you guys are doing what Amazon doesn't want you doing and that you have an AI who goes and tries to download the reviews that might not be available to you anymore. Bradley Sutton: Well guys, you know regardless of what Amazon is gonna do from the instant that we stop or we stop showing review insights. We were working up on a backup plan. So myself and Vincent on our team, we're gonna have something hopefully for you guys soon. And I say we as in like I don't have anything to do. I'm like not a developer I just came up with the concepts and our hard workers at our team are the ones who actually put it into it to play. But we're gonna have a brand new version of Review Insights soon That is a hundred percent Amazon compliant and gives you some insights into reviews without breaking Amazon's policies about downloading reviews or trying to use AI to summarize them, etc. So be looking out for that, but let me know what you guys know or what you guys think in the comments below. Could this possibly roll out to everybody where Amazon's just gonna stop Amazon buyers from being able to see a lot of reviews I mean for a while You've only been able to see like I don't know 50 or 100 could it be going down even more time will tell I guess. Bradley Sutton: All right next up, this is just from a Seller Central and it's entitled account health tips for multiple selling accounts. This has been clarified. I think, you know, pretty much like most people understand that. Yes, you can have multiple selling accounts. Those of us old schoolers remember that back in the day you couldn't have multiple accounts and you'd have to like kind of hide it.   Bradley Sutton: Now, that being said, it's interesting to note about what this says here. It says here, our multiple accounts policy allows you to operate one account per region unless you have a legitimate business need for owning more. Right. But here is the situations. That's a legitimate business deed. It says you may open separate accounts when you have distinct brands with different storefront names, manufacture products for separate companies or participate in programs, requiring separate accounts.   Bradley Sutton: For example, if you've registered one brand that sells soap and another that sells pet food, you can maintain two accounts to simplify management. So if you guys want to see all of the details of the policy on your dashboard, we have a link right here down below. There is a link to the seller code of conduct that talks about multiple accounts, but here's the part that's important. This is not necessarily new. This is as old as time, as long as this policy has been around, but it's something that's a good reminder. It says here, learn how policy issues affect related accounts.   Bradley Sutton: It says, if there's a violation of our selling policies or the seller code of conduct for one account, all your related accounts may be impacted. Depending on the situation, we could cancel listings, suspend, deactivate accounts, suspend payments across all your selling accounts, right? So this is something that's important to understand is yes, you can have multiple accounts, but still a lot of sellers, including myself, we take the same measures that we did back in the day when Amazon frowned more on multiple accounts.   Bradley Sutton: And that is we keep our accounts completely segregated for this exact reason that, that they're, that they're talking about here. Basically, what does that mean? Segregated? When I launch a new Amazon account, if I don't want to tie it to my other accounts, what I do is I usually get a remote server. You know, there are these like, it's like renting a computer in another place. And that's where I create, I log in remotely to that computer.   Bradley Sutton: And that's what I use to create the account. And then that's the only place where I ever log in on an admin account, right? From the, from day one, from that account, what I do is I then make a sub account and now it's the sub accounts that I log in on my personal computers and things like that, right? This is a way where, Hey, heaven forbid, something happens to one of my accounts. They're not all hopefully tied together so that all my accounts all of a sudden get suspended. So it's important to review these policies, guys, especially if you're thinking of having multiple accounts or you do have multiple accounts. But you know, some people might think I'm paranoid the way I do things, but I just don't want any beef, you know, with Amazon. And so that's why I do it that way.   Bradley Sutton: All right, next up we have our new feature alert of the week. And this is in Cerebro our most used tool. You guys, a while back years ago, we have seen this feature where it's called the advanced rank filter. And if those of you old school, you guys might have remembered, this was a feature that I actually dreamt like it was in a dream I had.   Bradley Sutton: And then I took it to the product team and five months later it was, it was a tool that's never happened before. I'm not sure it's ever going to happen again, but it just shows you how much I live and dream and breathe Helium 10. But if you look here, the old, the, the one that was the dream filter was number of organic competitors and competitor organic rank.   Bradley Sutton: Basically what that has meant is if we have like five competitors, I can say, Hey, show me the keywords where at least one and a max of two or whatever I want was ranking between one and 10 or one and five. So it's like, Hey, who's showing up organically at least once or multiple competitors are all in the top 10 or top 30 or top 100 or whatever. But what we never had was something for a sponsored ranks.   Bradley Sutton: What if you want to know, Hey, out of all of these coffin shelves that I just put here into Cerebro, how many of them or what keywords have at least two of these competitors advertising top of search, like in the top like seven positions. All right. So what I would do here, these are our brand new filters under number of sponsor competitors on a put minimum two and competitor sponsored rank between one and seven.   Bradley Sutton: And let's see if there are any keywords here that are going to show up and look at that. There's seven filter keywords, coffin shelf, large coffin, bookcase, coffin shelf or wall. Where is this data coming from? It's coming from the sponsored rank count and average. And so as you can see, if I put my mouse over here, I can see that Helium 10 has detected multiple competitors, all advertising in the top of the search. And so this is a great way to be able to see, Hey, what are the most important keywords from an advertising point of view that my competitors are concentrating on? So I hope you guys can take this new feature for a test drive. I believe this is in all plans, Platinum and Diamond and above.   Bradley Sutton: Next up another new update from seller central. They talked about this week entitled in this article, upload images now provides faster uploads and more flexibility. All right. So there's an upload image section where you can do things in bulk, you know, as opposed to editing your listing one by one, and then going to the pictures tab, you can actually upload, uh, the, uh, you know, images.   Bradley Sutton: Now this is not new, but what's new? Well, now you can actually upload both multiple individual images. It says, and zip files, right? That's pretty cool because like sometimes you might get zip files from your designers, right? And then you have to unzip it and then copy it to your desktop and then upload it. But now, no, you don't have to you can upload a zip file directly to Amazon seller central. You also now have flexible file naming. Amazon says and simplified sibling ASIN management. What does that mean?   Bradley Sutton: Well, let's say you've got a listing that has a lot of variations, a lot of child items instead of one by one, adding the images for each one, maybe like coffin shelf, maybe, uh, you know, all of the images about the coffin gift box are the same. That's what it is for my coffin shelf. Instead of having to upload it every single to every single color, I can take that one gift box image and upload it across like all of the siblings or all of the children, uh, listing. So if you guys want more information, check the link below.   Bradley Sutton: All right, next up, we've got our strategy of the week and it is going to be handled by Carrie and she's going to be talking about Amazon brand analytics.   Carrie Miller: This is another powerful feature in Helium 10 that you're not going to find anywhere else. So if you remember the 4th of July decorations product that we analyzed earlier, well we used historical data to see which keywords drove sales in past peak seasons. So what I want to do is take this a step further and we're going to use brand analytics to, to get some historical data.   Carrie Miller: So Amazon's brand analytics shows us the top three most clicked and highest converting products for a given keyword. And it even tells us the conversion share, how many sales came from a specific search term. So, and again, with brand analytics, you need to make sure that your Helium 10 account is connecting connected to seller central and you have access to brand analytics in order to get this data.   Carrie Miller: So again, it's going to show the top clicked and top converted. Now what I have here is I actually have searched that top ASIN from the 4th of July and I'm basically checking for this week, the week of the 5th of January 5th to the 11th. And I'm not going to see a lot of product rankings for like 4th of July, but I have seen, I am seeing a lot of other things.   Carrie Miller: Like I see patriotic decorations, red, white, and blue, patriotic party decorations. So there's quite a bit of decorations actually being searched in January. But what if I wanted to go back and I want to see all of those, you know, basically keywords that this particular product is, you know, showing for up for in the top three clicked and top converted products.   Carrie Miller: So I'm going to go to black box and I'm going to paste in the ASIN of that particular product again, and I'm going to just go here and I'm going to go back in time and I'm looking even for Memorial Day. So I want to see all those Memorial Day keywords even. So maybe I'll just go, you know, May and all of these weeks and I actually can check all of these weeks instead of having to download this individual information and kind of figure out all the spreadsheets and kind of just sort through it all.   Carrie Miller: And this would take hours and hours and hours before, but I'm just going to actually, I'm going to go through July or June. And so I'm going to just basically find all the keywords and I'm going to apply the filters. I want to find all the keywords where this product was ranked in the top three and top click converted.   Carrie Miller: And it is actually going to show you what week. So week 21, week 22. So we've got red, white and blue decorations and where it's ranking here. So we've got all of this incredible data. We've got 55 really highly important keywords for this product. You've got even firework decorations.   Carrie Miller: So we've got patriotic birthday decorations, American parties. So people are having American parties, a lot of really great keywords, independence day, decorations, patriotic decorations. So you can find all of those keywords that this particular product is ranking for error, basically being the top click and top converted for this particular product.   Carrie Miller: So why is this a game changer? Well, this data has always been available in seller central, but getting it took hours and hours of downloading, filtering, and sorting through millions of rows of keyword data. And honestly, I wasn't really able to do it because it, it, every time I tried to download it, it would just take hours and hours.   Carrie Miller: And I think you really needed a developer to do that. But with Helium 10, I get instant access to Amazon's own insights, not just guesses, but actual clicks and conversions data straight from Amazon. And that's it for this advanced strategy, a unique feature only in Helium 10. And it's available to diamond plan members with brand registry. And it saves hours of manual work while uncovering hidden keyword opportunities.   Bradley Sutton: Thank you very much, Carrie. That is one of the features that is used on our Diamond plan guys. Diamond is our most popular plan. Make sure to give it a test drive. Use code SSP20 if you guys are interested in signing up for the diamond plan once a month, you just get 20% off. You can cancel at any time, but brand analytics is one of the top features you cannot get anywhere else. Make sure to get the diamond plan so you can take advantage of that.   Bradley Sutton: All right. Next article of the week is from Amazon advertising. It's entitled seamlessly reach relevant audiences with enhanced targeting capabilities from Amazon ads. Now this is affecting a display video, an audio campaigns and product and in-market category. So this is an AI powered multi-signal intelligence is what Amazon is calling it to autonomously combined behavioral and contextual signals. I need to autonomously figure out what the heck this, these phrases mean.   Bradley Sutton: This is a language to advance for me. And anyways, Amazon continues. It's streamlines campaign setup and eliminates the need to create multiple line items for different targeting approaches. Now the first part is product targeting. It says it enables advertisers to reach shoppers in market for specific products by leveraging Amazon's proprietary shopping signals to connect with audiences interested in complimentary products. All right.   Bradley Sutton: So, you know, Amazon has tons and tons of data on how people shop and their behaviors and stuff. And so basically it's using AI now to help your, you know, sponsor display product targeting campaigns to reach relevant audiences. So basically under the targeting tab, you are going to see a new button that says add targeting with AI.   Bradley Sutton: And that is what, you know, this announcement is about now. Why is this important? Amazon says by leveraging Amazon's proprietary shopping and search signals through AI powered optimization, advertisers can reach high intent audiences, whether they're shopping for specific products, browsing categories, or engaging with content all while maintaining control over their targeting strategy.   Bradley Sutton: All right. So as with almost anything that Amazon advertising comes out, it's worth a try. Those of you using sponsored display and sponsored video, give it a try and let us know what you think.   Bradley Sutton: All right. Next week, I believe the first one is going to be on March 2nd, which I believe is Monday or Tuesday. Guys, I am doing a special workshop with AI expert, Andrew Bell. We're going to be talking about Helium 10's game changing new listing, but why is it game changing? I don't use that word. Always. It changes the game because the game before was all right, I need to make a listing. I have to run Cerebro regular search. I'm going to do Cerebro opportunity keywords.   Bradley Sutton: I'm going to do historical Cerebro. I'm going to do an advanced rank filter in Cerebro. Kind of like the one I just showed you guys today. Now I go to Amazon brand analytics. Now let me go ahead and go into search, create performance. And you tie in all of these keyword data points. And then you create your listing with something with AI, perhaps that was, you know, created two years ago. Well, why the game has changed now is listing builder is now eight and one. You can do all of that in just one step, right?   Bradley Sutton: And you, we have a completely revamped scoring system. I talked a little bit about this last week in the Weekly Buzz, but what we are going to do on Monday in this workshop, we're going to show you the gold standard of what you should be doing when you're creating a new listing or optimizing an existing one, leveraging both the most up-to-date best practices for Amazon SEO with AI. All right.   Bradley Sutton: AI is going to create the listing for you, but it's also being been designed by Andrew to help optimize for AI. For example, there's a field now where you can enter ASINs and we will make sure that your listing answers the questions from Rufus for those ASINs. What are the questions that the Amazon AI algorithm, including Rufus asks about commonly about products?   Bradley Sutton: We're going to make sure that it's still going to use all the keywords that you find in your keyword research, but now it's going to make sure that your listing is written in a way where it is optimized also for AI. So guys, this is a super, super important workshop we're doing. If you guys want to register it's free of course,   Bradley Sutton: h10.me/aim3226. All right. H10.me forward slash AIM. Uh, next week also in person, if you guys want to meet me, anybody in New York city, I'm going to be at the ASG TG conference, the 12th one for the first time in eight years, I am going to be there in Brooklyn, New York, Thursday, March 5th. If you guys want tickets, go to h10.me/asgtg. There's going to be some great speakers there. This conference hands down has the best food that you've ever had. And an Amazon conference is like Michelin starred pretty much.   Bradley Sutton: So, you know, come for the great talks, stay for the food, whatever the reason is, it'd be great to see you this Thursday. All right, guys, those of you watching on YouTube, let us know what you think of this new format. Uh, let us know in the comments below. You want us to tweak a little something. Let us know in the comments below. Thank you guys for tuning in. We'll see you next week to see what's buzzing.  

Build 100 TikTok Shop orders per day without messing up your Amazon sales. Our guest reveals what finally made it “click,” plus the mistakes that almost shut it down. If you’ve been wondering how to hit 100 TikTok Shop orders per day without cannibalizing your Amazon business, this TikTok Thursday episode is built for you. Host Shivali Patel sits down with Alina Vlaic, an Amazon seller, operator, and owner of the AZrank agency, who’s been deep in the trenches, to unpack what it takes to make TikTok Shop work consistently (not just a lucky spike).   Alina walks through the behind-the-scenes journey: what she focused on first, the signals that told her a product could win on TikTok, and the moments where things went sideways. On TikTok Shop, momentum can change fast. This episode gives you the mindset and the practical direction to test smarter, avoid common traps, and keep moving even when the platform throws curveballs.   If you want a repeatable system, not vague motivation, listen through and take notes. Then pick one action to implement today, because the sellers who win on TikTok Shop are not waiting for perfect clarity. They are testing while everyone else is still overthinking. In episode 499 of the AM/PM Podcast, Shivali and Alina discuss: 00:00 – Introduction 01:12 – Why Alina’s Known for Ranking and Indexing 04:16 – The 10-Point Practical Playbook (Amazon to TikTok Shop) 05:13 – The Proof: How They Hit Nearly $1,000/Day and 100 Orders/Day 06:27 – Key Setup: Linking TikTok Page & Shop for Shoppable Content 08:38 – Don’t Assume It’ll Work: How to Test Your Amazon Catalog Fast 11:39 – Content Strategy: Why Your Own Posting Still Matters 15:57 – The $2,000 GMV Unlock for More Creator Access 18:40 – The Drop: Violations That Crushed Visibility and Limited Orders 20:39 – The Fix: Using Tools to Escalate and Clear Violations 33:59 – Creative “Reverse Hook” Strategy  39:00 – Q&A  

Supreme Court strikes down most Trump tariffs, TikTok Shop reverses seller-shipping changes, and Helium 10 revamps Listing Builder! Catch it all on this week’s Buzz episode. We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Supreme Court strikes down most of Trump's tariffs in a major blow to the president https://www.nbcnews.com/politics/supreme-court/supreme-court-strikes-trumps-tariffs-major-blow-president-rcna244827 TikTok Shop halts plan to end independent shipping for U.S. sellers after backlash https://www.modernretail.co/operations/tiktok-halts-plan-to-end-independent-shipping-for-u-s-sellers-after-backlash/ Helium 10 just revamped its Listing Builder tool to speed up keyword research and create optimized listings in minutes. See how the new AI workflow pulls real Amazon data and helps you write listings built for modern search and Rufus. Shoppable Collections Beta Ending https://sellercentral.amazon.com/enhanced-content/content-manager Amazon Seller Central News: Update to OTDR listing deactivation process as of February 28, 2026 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVDdIVjdTQ0dQTTlFWlNG Amazon Seller Central News: Use new dashboard to view changes to your brand’s product detail pages https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRlQzNllaNURZMzU4WDk0   Lastly, a big Amazon networking event is coming to Brooklyn, and it’s packed with tactics sellers are using right now. Get the details, grab the discount, and see why Bradley’s showing up in person. Go to http://h10.me/asgtg   In episode 498 of the AM/PM Podcast and Weekly Buzz, Shivali talks about: 00:00 - Introduction 00:43 - Tariffs Unconstitutional? 04:01 - TikTok Halts Shipping Changes 06:45 - Revamped Listing Builder 14:16 - Shoppable Collections Ending 15:35 - OTDR Listing Deactivations 17:10 - Historical Comparisons 21:18 - Review Listing Changes 23:06 - Catch Bradley on ASGTG

Are your Amazon ads “broken” or is it something else? In this episode, we share a simple audit that reveals what’s really killing performance and the first fix that usually changes everything. Most sellers assume Amazon PPC is the problem when the real bottleneck is often the offer. In this episode, Carrie Miller and Destaney Wishon walk through a quick, repeatable way to diagnose what’s actually holding growth back: bids, campaign structure, or your product detail page. The goal isn’t “optimize everything.” It’s to identify the one thing that’s breaking performance and fix that first.   Destaney starts with Amazon Advertising’s Brand Metrics Dashboard to compare your conversion rate and traffic vs your category. If your conversion rate is below the category median, PPC can drive clicks all day and still struggle—because you’re paying for traffic your listing can’t convert. She explains how category selection matters (sometimes you need to go broader to get better benchmarks) and why seasonality and market share shifts can fool you if you only look at your own numbers.   From there, the audit shifts into Amazon PPC fundamentals: avoid messy structures like mixed match types without a harvesting system, duplicative campaigns, and multiple ad groups that wreck budget control. The recommended approach is to use one campaign, one ad group, organized by strategy (traffic/rank vs. efficiency/profit). Then bid optimization becomes simpler: focus on the highest-spend targets first, make changes using the right attribution window (not hour-by-hour panic), and allocate budget intelligently—Sponsored Products as the core spend, with Sponsored Brands kept within a reasonable performance range. Stop guessing and start auditing. Hit play, run the same checklist on your account, and you’ll know exactly what to fix first so your next Amazon PPC change actually moves the needle.   In episode 497 of the AM/PM Podcast, Carrie and Destaney discuss: 00:00  – Introduction 01:00 – Are Your Amazon Ads Broken (Or Is It The Wrong Fix?) 02:21 – Start Here: Amazon Advertising Brand Metrics Dashboard 03:00 – PPC Only Works If Your Listing Converts 04:04 – Conversion Rate vs Category Median 05:22 – Traffic Opportunity: Detail Page Views vs Category 08:36 – Category Median vs Category Top 10:37 – Red Flag: Mixed Match Types Without Keyword Harvesting 13:28 – Structure Fix: One Campaign, One Ad Group  14:52 – Bid Optimization: The 80/20 Method 25:22 – How Often To Adjust Your Amazon PPC  28:17 – Budget Split: Sponsored Products vs Sponsored Brands 32:01 – Branded vs Non-Branded Budget

TikTok Shop sales are booming. Will Amazon surpass Walmart? Plus, a major Helium 10 announcement. Get the latest buzzing e-commerce news on this Weekly Buzz episode! We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   TikTok Shop U.S. GMV grew 68% to reach US$15.1B in 2025 https://thelowdown.momentum.asia/new-report-tiktok-shop-u-s-gmv-grew-68-to-reach-us15-1b-in-2025/ TikTok Shop buyers expect 4x faster response than on Amazon https://channelx.world/2026/02/tiktok-shop-buyers-expect-4x-faster-response-than-on-amazon/ New Feature Alerts: Helium 10 just launched for the Diamond plan. This new feature, called Insight Alert, instantly flags SKUs at risk of Amazon low-inventory and long-term storage fees, so you can sort by risk and fix restocks before you get charged.   Plus, Elite members can now set a specific time window for “Request a Review” automations in Follow-Up, letting you choose exactly when review requests are sent instead of leaving timing to Amazon. Amazon set to pass Walmart in annual revenue for the first time after hitting $700 billion in sales https://www.modernretail.co/operations/amazon-set-to-pass-walmart-in-annual-revenue-for-the-first-time-after-hitting-700-billion-in-sales/ Amazon Seller Central: New Sell Globally feature simplifies international expansion https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR0EyRFpaQ1ZSWDdWRTZV Helium 10 is bringing back its old-school, high-level strategy webinars with a major educational session hosted by Leo Sgovio and Bradley Sutton, packed with “behind-closed-doors” tactics tailored for selling in 2026. It airs February 23 at 10 am PST — register now at https://h10.me/bigweb226 In episode 496 of the AM/PM Podcast and Weekly Buzz, Carrie talks about: 00:40 - TikTok US Sales 03:53 - TikTok Buyer Expectations 06:09 - Low Inventory Fee Alert 08:30 - Review Request Delivery 10:23 - Amazon vs Walmart 12:18 - AI Bid Rules Strategy 16:01 - Sell Globally Feature 17:23 - Big Announcement

Still guessing on Amazon listing images? Today's guest shares a simple AI image workflow that makes decisions easy—what to fix first, what to test, and how to know it’ll win.   If your AI-generated Amazon images look “technically perfect” but still don’t convert, you’re not alone, and you’re not missing more prompts. In this AIM (AI Monthly) session, our Amazon creatives expert guest breaks down the real issue. AI and designers can execute, but they can’t decide strategy for you. That’s why sellers often spend thousands on creatives that look good, yet still fail to drive more clicks and sales.   Hannah Lyss Tampioc is the Founder and CEO of Mad Cat Creatives, and her team has worked with more than 300 brands. She walks through how shoppers actually buy on Amazon and explains why each image serves a different purpose. Your main image needs to stand out in mobile search results. Images two and three should help shoppers quickly understand what they’re getting. The rest of your images and A+ Content should build confidence by answering objections and removing hesitation. The key is figuring out whether you have a click problem or a conversion problem, then fixing the right part of your image stack instead of randomly “refreshing” everything.   The centerpiece of the episode is Hannah’s SORT framework. First, you spot the priority so you know what to fix first. Next, you gather the right context by pulling mobile search screenshots, competitor pages, reviews, and Rufus questions. Then you use that information to reason through the data, so your AI outputs are based on real buyer language instead of guesses. Finally, you test before committing by validating your image ideas with polling tools like the Helium 10 Audience tool, powered by PickFu, before you publish. You’ll also see a real example using Bradley Sutton’s Project X Coffin Shelf listing, where small changes like aspect ratio, mobile-first sizing, and packaging callouts helped the main image stand out more when it mattered most. By the end, you’ll know exactly what to fix first and how to follow a repeatable AI Amazon image workflow that confirms your next update will win before you publish. In episode 495 of the AM/PM Podcast, Bradley and Hannah discuss: 00:00 – Introduction 01:27 – The Missing Ingredient To Your Amazon Listing Images 02:31 – Meet Hannah & The “Named My Son Helium” Story 06:05 – The Real Issue: Strategy Beats Design + AI 09:02 – The Job Of Each Amazon Image Stack 11:17 – The SORT Framework Overview 11:41 – Click Problem vs Conversion Problem (What To Fix First) 12:23 – What To Gather Before You Design Anything 23:17 – Coffin Shelf Case Study: Mobile Size Wins 30:46 – ChatGPT Prompts & Gemini Image Generation Workflow 35:05 – “Main Image In 10 Minutes” & Gemini Tip 37:03 – Secondary Images: Use GPT For Briefs + Prompting 39:50 – Helium 10 Discount Code SSP20 + Q&A 42:04 – Where To Find Hannah (LinkedIn) & Mad Cat Creatives

Walmart launches a Vine-style review program, Alexa+ rolls out globally, and a hidden Amazon Ads feature is driving conversions, not just awareness. More on this Weekly Buzz episode! We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Walmart is rolling out an invite-only “Review Accelerator” (for recognized reviewers) program that lets sellers provide free product samples to a vetted pool of trusted reviewers, similar to Amazon Vine. If you receive the email link, you can enroll eligible items in the Seller Center, allocate review units, and potentially accelerate traction for new or low-review listings.   Alexa+ now available to everyone in the US—and free for Prime members https://www.aboutamazon.com/news/devices/alexa-plus-available-free-prime-members-us For our Helium 10 New Feature Alerts: Black Box now lets you paste or upload lists of ASINs (not just UPC/GTIN/EAN/ISBN) in Product Identifiers, up to 500, depending on your Helium 10 membership. This makes it easier to quickly research large sets of competitor or wholesale products in one search.   Drive brand awareness and engagement with Brand+ using Amazon Ads, now available to all globally https://advertising.amazon.com/en-us/resources/whats-new/drive-brand-awareness-and-engagement-with-brand-plus/ In our Strategy of the Week, Carrie explains how influencer-driven UGC videos can boost Amazon conversions and visibility, then shows how Helium 10’s Influencer Finder for TikTok and Amazon helps you find creators already posting in your niche (and their social links) to outreach. This tool is available to Helium 10 Diamond users. Want access to the Amazon and TikTok Influencer Finder? Upgrade to Helium 10 Diamond and use code SSP20 to get 20% off, then start reaching out to proven creators in your niche today. New features and updates to Amazon’s FBA Grade and Resell program https://sell.amazon.com/blog/announcements/fba-grade-and-resell-updates Upcoming Events: Bradley and Shivali will be in Dubai February 12–14 at the Commerce City Center—perfect if you want to meet in person, ask questions, and level up your business. Register for WORLDEF Dubai at http://h10.me/dubai Helium 10’s TACoS Tuesday PPC webinar is a live, interactive Q&A where you can get real-time ad strategy tailored to your campaigns from Destaney Wishon. Ready to get live Amazon PPC help? Join us on Feb 10 at 10 AM PST and bring your questions—register now at https://h10.me/ttfeb26 In episode 494 of the AM/PM Podcast and Weekly Buzz, Shivali covers: 00:00 - Introduction 00:43 - Walmart Has Vine? 01:53 - Alexa+ Now Everywhere 04:06 - Bulk Product Research 05:35 - Convert with Brand+ 09:29 - Amazon Influencers 13:00 - FBA Grade and Resell 15:43 - Upcoming Events

Why do some TikTok Shops explode… and others die in 90 days? This episode breaks down the foundational moves most sellers skip and the fixes that change everything.   TikTok Shop isn’t “Amazon with videos”—it’s entertainment first, shopping second. In this TikTok Thursday episode, TikTok Shop strategist Michelle Barnum-Smith explains the non-negotiable foundations sellers need in 2026, whether you’re launching from scratch or trying to scale what you already started. The big mindset shift: people open TikTok to scroll, not to search-find-and-buy, so your strategy has to be built for discovery and impulse, not intent-based shopping.   Michelle breaks down what actually wins on TikTok Shop: products that are instantly understandable, visually demonstrable, and ideally show a quick transformation or solve a clear pain point fast. She also calls out a costly structural mistake, having too many separate listings. Since most discovery happens through videos, every listing becomes its own content, affiliate, ads, and promo machine. Consolidating into a master listing with variants can protect momentum (especially when one variant goes out of stock) and make it easier to stack orders.   From there, it’s all about converting scrolls into purchases with a simple offer stack: free shipping, product discounts (like flash sales), clickable coupons, and TikTok Shop campaigns that add visibility and “deal” badging. She also warns against manually lowering the listing price because you lose the visual cues that help shoppers feel urgency. Finally, she outlines the content and ads engine that feeds the algorithm, optimizes for thumb-stopping hooks, watch time, completion, rewatches, and engagement, then iterates at volume and is prepared for a pay-to-play reality where ads and budget can be the difference-maker. In episode 493 of the AM/PM Podcast, Bradley and Michelle discuss: 00:00 – Introduction 01:26 – What You Need To Start (Or Scale) On TikTok Shop 05:13 – The “Non-Negotiable Foundations” For Million-Dollar Shops 06:13 – Why People Use TikTok (And Why They Aren’t There To Shop) 08:17 – What Makes A Product “TikTokable” (And What Doesn’t) 10:17 – The #1 Listing Mistake: Too Many Separate Listings 11:37 – Built Bar Example: Master Listing & Variants Vs. Content Shutdown 14:03 – Turning Scrolls Into Impulse Buys: The Offer Stack 15:06 – Free Shipping: Expectations, AOV, And Losing Sales To Amazon 18:34 – Product Discounts: Flash Sales & “Lowest Price In 30 Days” Warning 20:53 – Clickable Coupons & TikTok Campaigns: Badges, Fine Print, Price Traps 26:00 – TikTok Thursday Q&A with Michelle Barnum-Smith

Amazon’s 2026 Big Spring Sale dates are set. Sponsored Brands ads no longer need custom titles/creatives. TikTok Shop sellers react to the new shipping change.   We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Amazon quietly revealed the 2026 Big Spring Sale is back on March 25-31, shown inside Seller Central’s Deals/Lightning Deals section, where some products are already being flagged as eligible. Sellers should start planning promos now—locking in Lightning Deals early or lining up Prime Exclusive Discounts ahead of the event. Exclusive: Some TikTok Shop sellers are pulling back as the platform moves to end independent shipping in the U.S. https://www.modernretail.co/operations/exclusive-some-tiktok-shop-sellers-are-pulling-back-as-the-platform-moves-to-end-independent-shipping-in-the-u-s/ This week’s strategy shows how to uncover competitors’ proven sales-driving keywords using Amazon-confirmed data in Helium 10’s Brand Analytics (ABA Top Search Terms), not just estimates from Cerebro. Add competitor ASINs, choose high-spike weeks, and filter for more than 1% conversion share to reveal keywords Amazon verifies are converting. New Feature Alerts: Helium 10’s TikTok Ads now adds automation rules for GMV Max so you can auto-add high-performing affiliate videos and remove underperformers (like a “negative match” for low ROAS). There’s also a new Creative Insights page to track ad, affiliate, and authorized posts in one place and quickly move winning videos into campaigns. Helium 10’s Keyword Tracker got a small facelift, and the Boost button is finally back to red instead of blue. Boost is the feature that checks rankings up to 24 times a day across rotating browsing scenarios to track organic and sponsored position. New section-level shopper engagement insights on Brand Stores (Beta) https://advertising.amazon.com/en-us/resources/whats-new/brand-store-insights-at-section-level-beta/ Join our free live AI workshop on Monday, 8 am PT, to learn how to prep your product/brand images and prompts so AI generates the exact look you want. We’ll demo it live using real Project X images and show the before-and-after results. Register free at http://h10.me/aimfeb Bradley will be in Dubai next week at the Worldef Conference, filming case studies and potential podcast interviews with sellers in attendance. If you’re there, come say hi and message me on Instagram @SeriousSellersPodcast to get on camera. Event info at http://h10.me/dubai In episode 492 of the AM/PM Podcast and Weekly Buzz, Bradley discusses: 00:00 - Introduction 00:43 - 2026 Amazon Big Spring Sale 02:04 - Amazon Sponsored Brand Update 03:22 - Competitor Keyword Sales 05:17 - TikTok Shop Exodus? 08:01 - TikTok Ads 09:44 - KW Tracker Boost 10:55 - Amazon Brand Store Insights 11:45 - Upcoming Events

In this episode, turn one seed keyword into a full Amazon PPC keyword map, uncover competitor keywords that actually drive sales (straight from Amazon data), and use AI to spot quick wins fast.   In Part 2 of the 2026 Amazon Keyword Research Masterclass, Bradley Sutton goes beyond reverse-ASIN research and shows how to uncover keyword opportunities you’ll miss if you only look at competitor rankings. He starts inside Helium 10’s Cerebro (where Magnet now lives) to expand a single seed keyword into hundreds of related terms. Especially long-tail variations that can quietly drive profitable sales and shape a smarter Amazon PPC structure.   Next, the episode dives into Amazon Brand Analytics inside Helium 10’s Black Box tool and explains why it’s one of the most valuable datasets sellers ignore, mainly because it’s massive and hard to work with manually. Bradley breaks down how to interpret click share vs conversion share, and then reveals a key strategy: using filters across multiple weeks to surface keywords that Amazon itself is signaling drove sales, so you’re not just guessing what’s working for competitors.   Finally, he walks through Search Query Performance and Helium 10’s Search Query Analyzer tool to understand the full funnel (impressions → clicks → add-to-carts → purchases), benchmark performance against the market, and identify where you’re leaving money on the table. With AI analysis layered on top, sellers can turn overwhelming keyword lists into clear action items, then preview what Seller Strategy Masterclass is coming next: faster, more automated keyword discovery inside Listing Builder. Stay tuned! In episode 491 of the AM/PM Podcast, Bradley talks about: 00:00 – Introduction 02:12 – How To See An Expanded List Of Keywords Related To One Keyword 08:28 – Introduction To Black Box Brand Analytics 16:39 – How To See Keywords That Drove Sales For Amazon Products 20:11 – Introduction To Search Query Performance Analyzer 31:23 – How To Use SQP AI Analysis 35:11 – What Is Coming To Listing Builder 38:45 – How To Automatically Track Yours And Competitors' Keyword Ranks

TikTok changed fulfillment rules—what does it mean for Amazon MCF? Amazon prices are shifting under tariffs, plus two live workshops to help serious sellers unlock more profit.   We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. There has been a scare lately with TikTok's announcement of needing to use TikTok Shipping for FBM, that MCF would no longer be able to be used. https://www.linkedin.com/feed/update/urn:li:activity:7420180485252861952/ Tariffs starting to bump up product prices, Amazon CEO tells CNBC https://www.reuters.com/business/davos/tariffs-starting-bump-up-product-prices-amazon-ceo-tells-cnbc-2026-01-20/ TikTok Shop eyes Europe with new logistics strategy https://daoinsights.com/news/tiktok-shop-europe/ TikTok Shop Expands With the Launch of Shoppable Posts https://www.lindseygamble.com/blog/tiktok-shop-expands-to-shoppable-photos TikTok Thursday is back with a workshop on the non-negotiable foundations for building a million-dollar TikTok Shop, covering product selection, listing setup, fulfillment margin killers, how TikTok rewards promotion, and a repeatable content plus ads engine. Register here: https://h10.me/tt261 There’s also the Keyword Research Masterclass Part 2 showing how to find competitors’ converting search terms fast and turn that into better listings and PPC. Register here: https://h10.me/kwmc2 In episode 490 of the AM/PM Podcast and Weekly Buzz, Shivali covers: 00:00 - Introduction 00:45 - MCF Still Allowed? 04:32 - Tariffs Pricing Pressure 07:03 - Refunds and Heat Maps 12:04 - TikTok Europe Upgrade 14:28 - Diamond and Elite Exclusive 15:12 - Shoppable Photos Launch 16:58 - Workshops Next Week  

Bradley Sutton shares Cerebro tactics to find sales-driving Amazon keywords, track ranking history, and uncover Amazon relevancy signals in this Part 1 Amazon Keyword Research Masterclass.   If you’ve ever wondered which keywords are actually driving sales on Amazon, this Amazon Keyword Research Masterclass Episode is for you. In Part 1 of this two-part series, Bradley Sutton walks through the fundamentals of Amazon keyword research in 2026 and why keywords still matter for discoverability, both for Amazon search and the AI tools shoppers now use along the way.   This episode is centered on Helium 10’s Cerebro, a reverse-ASIN tool that lets you see exactly what keywords a product is showing up for; organically, through ads, and through Amazon’s own relevance signals. Bradley explains how to quickly filter down to the terms most likely producing revenue, then demonstrates how to identify where competitors are winning and where you’re missing opportunities.   You’ll also learn how to “time travel” with Cerebro’s historical features to see how a product’s keyword footprint changes month to month, perfect for diagnosing sales dips or understanding seasonal spikes. Finally, Bradley reveals how to view which keywords Amazon considers most relevant for any listing, plus how to pull top keywords across multiple competitor ASINs. Part 2 will build on these foundations with even more advanced Amazon keyword research tactics and hidden gems. Stay tuned! In episode 489 of the AM/PM Podcast, Bradley covers: 00:09:45 – Introduction To Cerebro 00:14:06 – How To Find The Keywords That Are Driving Sales For Any Product. 00:20:30 – How To See The History Of All The Keywords A Product Has Ranked For. 00:26:50 – How To View Which Keywords Amazon Thinks Is Most Relevant For Any Product. 00:30:20 – How To See The Most Relevant Keywords For A Group Of Products 00:36:16 – How To Compare Your Product To Your Competitors. 00:40:04 – “10 Money Making Cerebro Strategies”

Is there a new universal order for AI e-commerce that excludes Amazon? Set PPC bids based on keyword rank. Will your product soon appear in an Amazon brick-and-mortar superstore? We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Google announces a new protocol to facilitate commerce using AI agents https://techcrunch.com/2026/01/11/google-announces-a-new-protocol-to-facilitate-commerce-using-ai-agents/ Walmart's head of AI reveals the key difference between its shopping deals with Google Gemini and ChatGPT https://www.businessinsider.com/walmart-ai-head-reveals-difference-in-gemini-and-chatgpt-shopping-2026-1 New Feature Alert: Helium 10 Ads is testing rank-based bid automation. Elite/Diamond users can auto-adjust bids using Share of Voice metrics when organic or sponsored rank changes, reducing manual checks and optimizing ad spend. TikTok Adds More AI-Powered Tools To Assist TikTok Shop Merchants https://www.socialmediatoday.com/news/tiktok-adds-more-ai-powered-tools-to-assist-tiktok-shop-merchants/809789/ Strategy of the Week: Helium 10 Inventory Heatmaps show where FBA inventory and sales are located. They help sellers avoid poor conversion from slow shipping, decide when to reopen listings, and optimize restocks by tracking inventory and sales distribution. Amazon takes on Walmart with new store concept https://www.grocerydive.com/news/amazon-big-box-store-plans-walmart-grocery/809423/ In episode 488 of the AM/PM Podcast and Weekly Buzz, Bradley talks about: 00:00 - Introduction 01:05 - Universal Commerce Protocol 04:21 - Walmart x Gemini 08:54 - Keyword Rank PPC Rules 12:49 - AI TikTok Seller Tools 14:33 - Inventory Heat Maps 17:58 - Amazon Superstore?

Can one phone photo become a full Amazon image stack & A+ Content? Learn an AI prompt framework, review-based market intel, live demos, and split-testing tips.   Shivali Patel kicks off this AI-themed AM/PM podcast episode with a simple question: What if a few camera-phone shots of your product could turn into a full, high-converting Amazon image stack, plus A+ Content, in minutes, without a photoshoot? She frames the problem sellers constantly face: creative assets are expensive, and even after you invest, you still need fast updates when dimensions change, bundles get added, or customers misunderstand what’s included (like the Project X coffin products, where many shoppers didn’t realize a gift box was part of the offer).   Kamaljit Singh from AMZ One Step and ListingOptimization AI explains that AI isn’t the magic; systems are. AI can speed up and scale production, but conversion comes from knowing what an image needs to communicate and how to direct the model. He breaks down his “Image Framework” approach for structuring prompts (intent, main subject, aesthetics, guidelines, and emphasis) and emphasizes the difference between AI “lazy users” and “power users,” especially for more complex products where details, angles, and visual references require tighter control.   From there, the episode shifts into live demos that show the workflow in action: generating market intelligence by analyzing your reviews and competitor reviews, turning that into a brief, and then producing multiple main images, secondary infographics, and even A+ Content modules quickly using templates and different image models. They also show how edits can be made with direct commands, and they close with the practical next step: don’t guess, use Helium 10 Audience and Manage Your Experiments to split test, ideally changing one element at a time so you can clearly measure what actually improves conversions. In episode 487 of the AM/PM Podcast, Shivali and Kamaljit discuss: 00:00 – Introduction 01:06 – AI For Listing Images & A+ Content 01:52 – Project X: Coffin Products & Image Audit 03:51 – Kamal’s Framework & Live Demo Overview 05:33 – Systems Beat AI Alone 06:17 – Lazy Vs Power AI Users Explained 08:17 – Image Framework Prompt Structure 13:46 – Market Intelligence From Reviews Demo 19:28 – Crocs Product Demo: Generate Images Fast 28:39 – Split Testing Your Generated Images

Amazon just changed how reviews work, dropped new discounted MCF pricing, and AI shopping tools are creating serious tension for brands. These and more buzzing news on this week's episode! We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon changes to review sharing across product variations starting Feb 12 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNzQzV0JEN0RBN1pQNFFR Multi-Channel Fulfillment 2026 Preferred Pricing https://sellercentral.amazon.com/help/hub/reference/G53QRBEHXR2G5CCT Helium 10’s exclusive automatic keyword harvesting lets sellers set-and-forget rules to surface competitor and own-product keywords, saving hours of manual research. Amazon’s AI shopping tool sparks backlash from online retailers that didn’t want websites scraped https://www.cnbc.com/2026/01/06/amazons-ai-shopping-tool-sparks-backlash-from-some-online-retailers.html Walmart Opens Up Ads in Gen AI Shopping Agent Sparky https://www.adweek.com/commerce/walmart-opens-up-ads-in-gen-ai-shopping-agent-sparky/ For our New Feature Alert, Helium 10 combines Cerebro and Magnet into a single, upgraded Cerebro, allowing sellers to run ASIN- and keyword-based research with flexible seed ASIN controls in one place. Track Amazon Business customer patterns with new metrics https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVEg1NVVVOUpNNjY2RllD In episode 486 of the AM/PM Podcast and Weekly Buzz, Shivali discusses: 00:00 - Introduction 00:37 - Reviews Get Decoupled 05:05 - MCF Gets Cheaper 07:39 - Automate Keyword Harvesting 12:56 - AI Shopping Backlash 15:48 - Walmart Opens AI Ads 17:21 - Cerebro Update  20:46 - Track New B2B Metrics

In this episode, we audit the Project X Amazon ads account's bidding rules, keyword harvesting, placements, dayparting, AMC audiences, and retargeting to lift profit.   Bradley goes live from London for an “Amazon Ads Account Extreme Makeover Workshop,” bringing in PPC expert Vincenzo Toscano of Ecomcy to audit Helium 10’s real Project X Amazon Ads account. The twist: Project X has been run more like a testing playground than a growth-focused brand, so while it’s still producing sales, there’s a long list of modern PPC levers that haven’t been fully pulled. Together, they break down what’s working, what’s outdated, and what changes could quickly improve both sales efficiency and profitability.   We begin with Bradley’s rule-based PPC management within Helium 10 Ads, utilizing ACoS “bands” to incrementally adjust bids, pausing targets with repeated non-performance, and establishing keyword harvesting rules to transfer proven search terms into high-performing campaigns. Vincenzo confirms the logic and adds key guardrails: add minimum click/spend thresholds before rules fire, keep campaigns tight, and avoid overreacting to small data. They also dig into keyword harvesting best practices, why immediate search term isolation can backfire, and why conversion rate benchmarks matter (because you can’t “pay your way” into a keyword if your listing can’t convert).   From there, the makeover focuses on high-impact upgrades, including dayparting and budget scheduling based on historical performance, placement optimization (top of search vs. product pages), and why placements become far more powerful once you transition to single-keyword campaigns. Vincenzo then highlights the biggest “new-school” opportunity, Amazon Marketing Cloud (AMC) audiences, so you can bid more aggressively only when shoppers match high-intent behaviors (like past purchasers or add-to-cart users). The episode concludes with actionable advice on Sponsored Display retargeting, refreshing video creatives to prevent burnout, utilizing storefront landing pages to minimize competitor distraction, and a plan to implement changes on Project X and report back with tangible results. In episode 485 of the AM/PM Podcast, Bradley and Vincenzo discuss: 00:00 - Introduction 02:03 - Project X Account Backstory And Purpose 06:39 - ACoS Bid Rules And Logic 09:47 - Minimum Click Thresholds Recommended 13:36 - Keyword Harvesting Rules And Flow 15:24 - Keep Five Keywords Per Campaign 17:12 - Avoid Search Term Isolation 19:52 - Dayparting And Budget Scheduling Tips 22:33 - Placement Optimization Quick Wins 31:42 - Amazon Marketing Cloud Audience Targeting 40:04 - Sponsored Display Defense And Retargeting 52:22 - When To Use Product Video Ads

Amazon may soon let ChatGPT shop on its site. Here’s what sellers need to change quickly. Plus USPS shipping updates for TikTok Shop and more in this week’s Weekly Buzz.   We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Amazon faces 'leader's dilemma' — fight AI shopping bots or join them https://www.cnbc.com/2025/12/24/amazon-faces-a-dilemma-fight-ai-shopping-agents-or-join-them.html TikTok Shop tightens Postal Service shipping options for sellers https://www.supplychaindive.com/news/tiktok-shop-usps-label-requirements-change/806303/ TikTok Shop offers incentives to new sellers, as U.S. uncertainty is finally over https://digiday.com/marketing/tiktok-shop-offers-incentives-to-new-sellers-as-u-s-uncertainty-is-finally-over/ TikTok Shop is offering substantial US incentives again. Start your account now and sign up through Helium 10’s special link at http://h10.me/ttstart Amazon Hid FBA Listings Regionally for Two Months https://www.ecommercebytes.com/2025/12/14/amazon-hid-fba-listings-regionally-for-two-months/ The Weekly Buzz has moved to the AM/PM Podcast, while the Serious Sellers Podcast now focuses on real seller and brand stories from Amazon, TikTok Shop, Walmart, and Shopify entrepreneurs. We’re holding an open casting call! If you’ve hit meaningful success and want to be featured in the Serious Sellers Podcast, email your story to [email protected] In episode 484 of the AM/PM Podcast and Weekly Buzz, Bradley talks about: 00:00 - Introduction 00:59 - Amazon Vs. AI 03:46 - TikTok Shop USPS Issues 06:28 - TikTok Shop Listing Conversion 08:51 - TikTok Shop Incentives 10:06 - Amazon Hid Listings? 15:06 - Podcast Invite

Learn TikTok Shop promotion in 2026 with content that builds brand awareness, creator and affiliate outreach, GMV Max ad strategy, plus sending TikTok traffic to Amazon.   TikTok Shop isn’t an overnight success; it’s a brand-building game first. In this session, Bradley sits down with TikTok Shop expert Tamara Žeravljev of Add2Ads to break down what to expect in your first 3–6 months, and why consistency matters more than “going viral.”   You’ll learn how to start the right way: build your TikTok profile, test content styles, and use hooks that stop the scroll. Then we get into creator and affiliate strategy. How to choose better partners, set expectations, and keep momentum so you don’t disappear from the algorithm.   The conversation then shifts to TikTok Shop advertising, with a clear explanation of GMV Max campaigns and the key factors required to make them successful. Tamara explains why creative volume is critical, how to think about daily budgets, and what to do if you can’t spend at the higher end. Finally, they cover how TikTok can still boost your Amazon sales through smart traffic strategies, what the customer experience looks like when you send users to Amazon, and why tracking may be imperfect even when the sales lift is real.   In episode 483 of the AM/PM Podcast, Bradley and Tamara discuss: 00:00 – Introduction 01:05 – Why TikTok Matters More In 2026 02:25 – TikTok Ads Versus Amazon PPC Differences 03:25 – Tamara’s TikTok Shop Background And Experience 04:45 – Why TikTok Sales Are Not Instant 06:30 – Start With TikTok Profile Before Shop 08:10 – Video Content Strategy And UGC Basics 10:20 – Build Followers And Brand Trust 12:10 – Affiliate Outreach And Creator Collaboration Tips 14:30 – GMV Max Setup Creatives And Budgets 18:55 – Sending TikTok Traffic To Amazon 22:45 – Reviews Creators Commissions And Tools Q&A

Hidden listing keywords. An Amazon & TikTok Shop reality show. And a tool that exposes the Amazon influencers hyping your competitors’ products. Special edition Weekly Buzz today. Let’s go!   We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton, and Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. 1️⃣ Listing Builder combines 8 tools into one, integrating keyword research and listing creation so you can find, analyze, and optimize Amazon listings in one place. 2️⃣ Helium 10’s Scale Stories YouTube series follows real sellers at different stages, with expert mentors guiding beginners and stuck sellers step by step to grow. 3️⃣ TikTok Product Finder helps sellers discover winning TikTok Shop products using filters like category, price, sales, GMV, affiliates, and influencers. 4️⃣ Helium 10’s Chrome extension now supports Amazon Saudi Arabia, letting sellers analyze sales and opportunities in this fast-growing market. 5️⃣ TikTok Hot Videos shows top-performing TikTok Shop videos by keyword, category, and timeframe, helping sellers and influencers replicate high-converting content. 6️⃣ Amazon Influencer Finder helps sellers discover, analyze, and contact Amazon influencers making product videos, making it easy to recruit proven creators for listings. 7️⃣ TikTok Shop Ads tool lets sellers analyze GMV Max ads by platform, product, and video to spot top-performing creatives and improve ROI. 8️⃣ Helium 10 Share of Voice shows how much page-one visibility your brand owns across organic, sponsored, and video placements, revealing true share of shelf beyond rankings. 9️⃣ Keyword Tracker now includes built-in translation, letting sellers instantly understand and analyze foreign-language keywords across global Amazon marketplaces. 🔟 Helium 10’s AI Assistant instantly answers how-to questions, recommends tools, and helps users work faster—plus users can submit feature ideas directly from the dashboard.   In episode 482 of the AM/PM Podcast and Weekly Buzz, Bradley and Carrie discuss: 02:00 - 8-1 Keyword Research 07:02 - Scale Stories 09:47 - TikTok Product Finder 12:32 - Amazon SA Tools 13:15 - TikTok Hot Videos 15:57 - Amazon Influencer Finder 20:04 - TikTok Ads 22:10 - Share of Voice 25:49 - Keyword Tracker Translation 28:07 - AI Assistant

Stay profitable on Amazon in 2026 with pricing, PPC, and inventory tips. Plus, how Helium 10’s Managed Refund Service helped a seller recover $100K in reimbursements.   Amazon profitability in 2026 is going to reward sellers who run their business like a finance department and a marketing department at the same time. In this episode, Carrie Miller and Leo Sgovio bring on experienced sellers to talk through what’s actually moving the needle right now: pricing discipline, smarter PPC decisions, inventory/storage awareness, and operational tweaks that protect margin when costs keep rising.   Ryan Cramer shares how Gen-Y Hitch stays profitable by controlling what they can control: manufacturing in the US, negotiating in bulk, keeping prices consistent across Amazon/Walmart/other channels, and forecasting 6–12 months out so unprofitable SKUs get sunset instead of quietly bleeding margin. Leo adds a practical angle from the games category: when competitors aren’t racing to the bottom on price, the real leverage becomes perceived value. Sharona Ozeri brings the apparel perspective, where price pressure is brutal, and explains how she’s leaning harder into brand positioning, using a mix of lower-margin “traffic drivers” and higher-margin specialty products to stay afloat. She also breaks down her CM1/CM2/CM3 contribution margin method to pinpoint whether the real issue is price, Amazon fees/returns, or PPC spend, so decisions stay math-based, not emotional.   Then the conversation turns into “found money”: reimbursements. If Amazon loses inventory (and it happens), leaving reimbursements unclaimed is like accepting a lower profit margin on purpose. Ryan explains why Helium 10’s MRS Managed Refund Service stands out (hands-on support + smart automation), how documentation like BOLs matters, and how their team recovered six figures in reimbursements, money that went straight back to the bottom line. Carrie also highlights a limited-time incentive: if you activate Helium 10’s MRS inside your dashboard, the fee is 10% through February 28, 2026, making it an easy win compared to services charging 15–20%+.   In episode 481 of the AM/PM Podcast, Carrie, Leo, Ryan, and Sharona discuss: 00:00 – Introduction 01:19 – Ryan Cramer: Forecasting and Cost Control 05:03 – Leo Sgovio: Pricing and Perceived Value 07:11 – Sharona: Competing in Apparel by Branding up 10:39 – CM1/CM2/CM3 and FBA vs FBM Strategies 12:40 – Amazon PPC for Profitability Basics 21:19 – Amazon Reimbursement Policy Change 23:33 – Helium 10 Managed Refund Service 25:46 – MRS promo: 10% fee until Feb 28, 2026 40:20 – Deals, Rufus Price History, and Price Wars

Amazon launches a new Alexa+ web browser, Europe introduces new fees for small imports, and Helium 10 adds more tools for the Saudi Arabia market. ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Introducing Alexa+, the next generation of Alexa https://www.aboutamazon.com/news/devices/new-alexa-generative-artificial-intelligence https://alexa.amazon.com/about EU to impose 3 euro duty on e-commerce parcels from July 2026 https://www.reuters.com/world/china/eu-impose-3-euro-duty-small-e-commerce-parcels-july-2026-2025-12-12/ New Helium 10 Tools for the Saudi Arabia Amazon Marketplace Brand Store quality rating now reflect sales performance https://advertising.amazon.com/en-us/resources/whats-new/brand-store-quality-rating-now-reflect-sales-performance/?ref_=a20m_us_wn_gw TikTok Shop is driving social commerce growth https://www.retaildive.com/news/tiktok-shop-drives-social-commerce-growth/807665/ Amazon Seller News: View updated Customer Service Insights in Feedback Manager https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSDIyVjY1QzRVNllYVUNO In episode 480 of the AM/PM Podcast and Weekly Buzz, Carrie covers: 00:45 - New Alexa+ Web Browser 02:36 - New 3 Euro Duty 06:06 - Saudi Arabia Tools 07:57 - Brand Story Quality Rating 09:32 - Advanced Keyword Research 14:54 - TikTok Shop Driving Growth 16:26 - Customer Service Insights Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast! 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today! Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed! Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions! You can also listen to the AM/PM Podcast on YouTube here!    

Learn how to take back control of your Amazon PPC, fix costly agency mistakes, and use rules-based ads plus new Sponsored Products video formats to scale profitably on Amazon.   In this episode of the AM/PM Podcast, Bradley dives into one of the biggest pitfalls he sees Amazon sellers fall into: handing their PPC over to an agency before they truly understand how advertising works. That loss of control doesn’t just cost money; it keeps you in the dark on whether your campaigns are actually growing your brand or quietly draining profits in the background.   To prove it, he spotlights a real case study from the new Helium 10 Outsourced to Optimized series. Helium 10’s own Carrie Miller and Destaney Wishon from BetterAMS walk through what happened when they opened Carrie’s account: profitable campaigns randomly shut off, creatives that didn’t match search intent, and VCPM display campaigns that looked like rock stars in the dashboard but weren’t driving incremental sales. From there, they rebuild the entire strategy on the fundamentals: a clean campaign structure, SKUs grouped intelligently, 10-30 targets per campaign, and rules-based bid management tied to real business objectives, such as organic rank, BSR, and strict ACoS targets.   Throughout the conversation, you’ll see how a self-described “non-PPC person” can learn to manage sophisticated Amazon ads with the help of Helium 10 Ads and their Ads Academy training. Destaney shows Carrie how to utilize bid rules, keyword harvesting, negative targeting, and Amazon’s newer tools, such as Creative Studio and Sponsored Products video ads, without turning PPC into a full-time job. They also break down off-season strategies, what to fix when you’re getting impressions but no conversions, and how much of your revenue should realistically flow back into ads. The big takeaway: whether you keep an agency, lean on software, or run everything yourself, you need to understand the basics of Amazon PPC so you can keep partners accountable and finally take back control of your Amazon advertising.   In episode 479 of the AM/PM Podcast, Bradley, Carrie, and Destaney discuss: 00:00 – Introduction 05:48 – Carrie's Amazon PPC Agency Issues 07:19 – Carrie Learns PPC From Scratch 10:23 – Rules-Based Bidding With Helium 10 Ads 14:24 – When To Automate Your Amazon Ads 18:11 – Scalable Campaign Structure For Sellers 23:16 – Single-Keyword Campaigns & Dayparting 28:36 – Keyword-Specific Creatives & Creative Studio 30:54 – Off-Season Strategy & Fixing Conversions 33:08 – Sponsored Product Video Ads Launch 36:00 – Scaling Benchmarks & Ad Spend Targets 40:09 – Final PPC Lessons & Next Step