398 How to Make Trade Shows Actually Pay Off

Tyler recaps JLC Live and breaks down how builders can get a lot more out of trade shows by showing up with a plan. From vendor relationships and networking to partnerships, credibility, and content opportunities, this episode is all about turning a trade show into something that actually helps your business.

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ODL Website: https://www.odl.com

Show Notes: 
00:00 Don't Waste the Show
02:24 Why JLC Works
05:39 A Compressed Opportunity
10:21 Go In With a Plan
14:00 The People Behind the Product
17:18 Why This Helps the Business
23:59 Meeting ODL in Person
40:34 Other Booths Worth Seeing
47:39 Follow Up Matters
52:17 Get in the Community

Video Version:
https://youtu.be/b62-51VQfWI

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Harnish Workwear 

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