398 How to Make Trade Shows Actually Pay Off

from Modern Craftsman · host Modern Craftsman

Tyler recaps JLC Live and breaks down how builders can get a lot more out of trade shows by showing up with a plan. From vendor relationships and networking to partnerships, credibility, and content opportunities, this episode is all about turning a trade show into something that actually helps your business. Sign up for the Modern Craftsman Community: 👉🏻 MC Community Sign-up Sign up for the newsletter: Newsletter Sign-up ODL Website: https://www.odl.com Show Notes: 00:00 Don't Waste the Show 02:24 Why JLC Works 05:39 A Compressed Opportunity 10:21 Go In With a Plan 14:00 The People Behind the Product 17:18 Why This Helps the Business 23:59 Meeting ODL in Person 40:34 Other Booths Worth Seeing 47:39 Follow Up Matters 52:17 Get in the Community Video Version:https://youtu.be/b62-51VQfWI Partners: Andersen Windows Harnish Workwear Use code H1025 and get 10% off their H-label gear The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts: Nick Schiffer Tyler Grace Podcast Produced By: Motif Media

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This episode is 57 minutes long.

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This episode was published on April 5, 2026.

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