4.6 Redefining Period Care: VIV is the Mission-Driven Brand Changing the Game with Katie Diasti

Send in a question or feedback! In this episode of Life Curious Women, host Ashley Nadine Lopez sits down with Katie Diasti, the inspiring Founder and CEO of Viv Period Care. Katie shares her journey from launching Viv as a college project to scaling it into a nationally recognized brand available in over 1,000 retail locations. As a first-gen Egyptian-American, Katie’s entrepreneurial spirit is deeply rooted in her family’s legacy of self-starters, fueling her mission to provide sustainable and toxin-free period products.Discover how Katie built a community-led brand with over 20 million in social reach, secured a spot on Forbes 30 Under 30, and stayed committed to menstrual equity by donating over 200,000 period products globally. This episode dives into the importance of aligning your business with your values, the challenges of growing a mission-driven company, and actionable advice for turning discomfort into momentum.Whether you're an aspiring entrepreneur, a woman in business, or someone passionate about sustainability, this conversation will leave you motivated to take action.What You’ll Learn in This Episode: How Katie’s upbringing inspired her entrepreneurial journey. The key steps she took to scale Viv from idea to a household name. Why aligning your values with your business mission creates lasting impact. The role of community in building a successful brand. How Katie turned obstacles into opportunities to grow Viv.If you're looking to give Viv a try- use code ‘LIFECURIOUSWOMEN’ for 15% off site wide at vivforyourv.comConnect with VIV Learn more about Viv Follow Viv on Instagram Follow Viv on Tik Tok Follow Katie on Instagram---------------------------------Find out more about our Connection to Purpose Retreat to Guatemala March 2025!Learn more about the Momentum Collective--> DM me🌐 Connect with Us: LCW Instagram: ⁠⁠@LifeCuriousWomen⁠⁠⁠⁠ LCW Tik Tok: ⁠⁠@LifeCuriousWomen⁠⁠ Ashley Nadine Lopez Instagram: ⁠⁠⁠⁠⁠@AshleyNadineLopez⁠⁠⁠⁠⁠ Ashley Nadine Lopez Tik Tok: ⁠⁠@AshleyNadineLopez⁠⁠ Sign up for ⁠⁠our newsletter.⁠⁠🎧 Subscribe and Stay Curious! Don't miss out on future episodes filled with inspiring stories and practical insights. Subscribe to the Life Curious Women podcast on ⁠⁠ASupport the show