EPISODE · Sep 6, 2024 · 28 MIN
#4 - Alex Olley: Building the European leader in Direct Mail: 29Qs as CRO
from growth path · host Andy Culligan
We invited Alex Olley, on to pickle juice to discuss all things around life around business. Host Andy Culligan and Michael met to discuss challenges of growing a business during and economic downturn. ➡️ Key topics - Closing each quarter. Anxiety and the 'boiler room' - The high of closing a good quarter, and state of mind going into the next quarter - Being honest with your team - How Reachdesk came into existence, by solving a problem - Example of how direct mail to key prospect accounts works - Revenue is THE key metric for marketing, partnerships, and sales - Understanding allbound - Focusing on profitability rather than raising VC capital View Alex Olley's Linkedin: https://www.linkedin.com/in/alexolley/
What this episode covers
We invited Alex Olley, on to pickle juice to discuss all things around life around business. Host Andy Culligan and Michael met to discuss challenges of growing a business during and economic downturn. ➡️ Key topics - Closing each quarter. Anxiety and the 'boiler room' - The high of closing a good quarter, and state of mind going into the next quarter - Being honest with your team - How Reachdesk came into existence, by solving a problem - Example of how direct mail to key prospect accounts works - Revenue is THE key metric for marketing, partnerships, and sales - Understanding allbound - Focusing on profitability rather than raising VC capital View Alex Olley's Linkedin: https://www.linkedin.com/in/alexolley/
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#4 - Alex Olley: Building the European leader in Direct Mail: 29Qs as CRO
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