#4 - Alex Olley: Building the European leader in Direct Mail: 29Qs as CRO

We invited Alex Olley, on to pickle juice to discuss all things around life around business. Host Andy Culligan and Michael met to discuss challenges of growing a business during and economic downturn. ➡️ Key topics - Closing each quarter. Anxiety and the 'boiler room' - The high of closing a good quarter, and state of mind going into the next quarter - Being honest with your team - How Reachdesk came into existence, by solving a problem - Example of how direct mail to key prospect accounts works - Revenue is THE key metric for marketing, partnerships, and sales - Understanding allbound - Focusing on profitability rather than raising VC capital View Alex Olley's Linkedin: https://www.linkedin.com/in/alexolley/