EPISODE · May 12, 2025 · 7 MIN
4 Bidding Strategies That Can Make or Break Your Amazon Ads
from My Amazon Guy · host Steven Pope
Send us Fan MailLearn how Amazon’s four bidding strategies—fixed, down only, up and down, and rule-based—really work. Understand when to use each strategy depending on impressions, budget limits, or ACoS goals. This breakdown helps sellers avoid common mistakes with campaign-level bidding setups.Grab the PPC guide built by real Amazon experts and start making smarter ad decisions: https://bit.ly/43nMUDy#AmazonPPC #AmazonAdvertising #AmazonFBA #PPCstrategy #EcommerceTipsWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Not getting sales? Send us your listing and let our experts take a look: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsBook a free consultation with My Amazon Guy: https://bit.ly/44uHuaRGet the exact SOPs our team uses to choose the right Amazon bidding strategy: https://bit.ly/4cGqWigTimestamps00:00 - Amazon Keyword Bidding Options00:30 - What Are Fixed Bids?01:35 - When Fixed Bids Work Best02:00 - Understanding Dynamic Bids Down Only02:50 - Real-World Example with eBay03:30 - What Is Up and Down Bidding?04:20 - How Bidding Modifiers Stack Up05:05 - Rule-Based Bidding Explained06:10 - When to Use Rule-Based vs. Other Strategies07:00 - Final Advice for Picking the Right Strategy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
What this episode covers
Send us Fan Mail Learn how Amazon’s four bidding strategies—fixed, down only, up and down, and rule-based—really work. Understand when to use each strategy depending on impressions, budget limits, or ACoS goals. This breakdown helps sellers avoid common mistakes with campaign-level bidding setups. Grab the PPC guide built by real Amazon experts and start making smarter ad decisions: https://bit.ly/43nMUDy #AmazonPPC #AmazonAdvertising #AmazonFBA #PPCstrategy #EcommerceTips Watch these vide...
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4 Bidding Strategies That Can Make or Break Your Amazon Ads
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