#4 Circular denim: Everything you need to know about recycling jeans | Interview with MUD Jeans

from For Those Who Give a Damn · host Shop Like You Give a Damn

Can jeans, one of fashion’s most polluting items, be made entirely from recycled denim?In this in-depth conversation, we sit down with Bert van Son, founder of MUD Jeans, to explore the innovations and challenges of sustainable, circular denim. With over 40 years of experience in the fashion industry, Bert walks us through denim production, from turning old denim into new jeans to (non-)toxic indigo dyes and ozone denim washing.In this episode, you’ll find out:★ Why recycling post-consumer cotton waste (old jeans) is far harder than recycling pre-consumer waste (production leftovers)★ The difference between mechanical and chemical cotton recycling ★ Why stretchy jeans are a disaster for the circular denim economy★ How MUD Jeans achieves up to 55% post-consumer recycled content in their jeans★ Whether it’s possible to make jeans 100% from recycled old denim★ Why MUD Jeans cannot be cradle-to-cradle certified despite making the most circular jeans in the world👖Discover MUD Jeans and their collection: https://www.shoplikeyougiveadamn.com/sellers/mud-jeans/v-202 Bert’s favorite recycled denim jeans:⭐ Jeans Wyde Sara Flow Stone Vintage: https://www.shoplikeyougiveadamn.com/jeans-wyde-sara-flow-stone-vintage/p-81042 ⭐ Jeans Mid Straight Bryce Strong Blue: https://www.shoplikeyougiveadamn.com/jeans-mid-straight-bryce-strong-blue/p-95580 ⭐ Jeans Mid Loose June Rinse Blue: https://www.shoplikeyougiveadamn.com/jeans-mid-loose-june-rinse-blue/p-110664 Find us on:💚 Website: https://www.shoplikeyougiveadamn.com 💚 Instagram: https://www.instagram.com/shoplikeyougiveadamn/ 💚 TikTok: https://www.tiktok.com/@shoplikeyougiveadamnChapters00:00 Welcome & introduction01:02 Organic & recycled cotton02:21 Why recycling old jeans is so difficult 04:54 What sets MUD Jeans apart from other brands06:38 Why pre-consumer recycling isn’t enough08:38 Bert’s favorite recycled denim products15:49 Traceability of MUD Jeans’ cotton 19:10 Further reducing the environmental impact of MUD Jeans21:25 Final thoughts

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This episode was published on January 19, 2026.

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