4 Creative Ways to Tie Marketing to Business Outcomes, with Ellen Schwartze

from B2B Growth · host Sweet Fish

On this episode, Benji talks to Ellen Schwartze, former Sr. Director of Digital Demand Generation at Knotch.Discussed in this Episode:The must-have partnership between content and dataBuilding key relationships internally for marketing successMeasuring a control group as much as a campaign

Episode metadata supplied by the publisher feed · Published Feb 20, 2023

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4 Creative Ways to Tie Marketing to Business Outcomes, with Ellen Schwartze

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