4 Fast Cash-Infusion Strategies for Self-Employed Business Owners - Ep 224

This episode shares practical ways to raise money quickly when self-employment income fluctuates. First, I recommend personally emailing former clients one-to-one to rebook the same service at their previous rate (while noting your current rate), using a single clear call to action and a limited-time window. Second, I suggest finding cross-selling opportunities by inviting people who bought a low-cost standalone offer (like a masterclass) to join a larger program, potentially applying their prior payment toward the upgrade. Third, I encourage re-engaging lost clients or paused prospects—especially those you had strong rapport with—to revisit memberships, courses, or proposals that previously stalled. Fourth, I advise prompting monthly members to convert to an annual plan for savings and better cash flow, possibly adding bonuses to incentivize upgrades. Listeners are invited to send additional ideas via LinkedIn audio messages for future episodes. 00:00 Quick Cash Intro 01:30 Tip One Past Clients 02:43 Email Outreach Playbook 04:05 Tip Two Cross Selling 06:18 Tip Three Reengage 07:39 Tip Four Annual Upgrade 09:09 Bonus Incentives Merch 10:09 Listener Audio Messages 11:17 Wrap Up Thanks FIND THIS HELPFUL? Share this episode with a self-employed friend! Support the show ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)