LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business owners: Enthusiastically Self-Employed

In this podcast episode, I turn a real client email into a simple LinkedIn content framework that can help you demonstrate expertise without sharing private details. I also break down what to do after a post performs well so engagement turns into actual conversations, not just likes. • pulling content ideas from emails, texts, and DMs we already receive • anonymizing client context while keeping the lesson useful • evaluating a LinkedIn post using reactions and comments as signals • reviewing reactors for reconnection and follow-up opportunities • inviting second- and third-degree people to connect with a personal note • replying to every comment to improve etiquette and reach • keeping posts conversational so they do not read like AI • using fewer, relevant hashtags and keeping expectations realistic 00:00 Why I Published Today00:37 Turn Questions Into Content01:05 Anonymized Client Post Review03:00 Follow Up On Reactions05:12 Reply to Every Comment05:52 Sound Human Not AI06:44 Hashtags and SEO Reality08:07 Wrap Up and Call to ActionShout out to Podcasting Business School:https://podcasts.apple.com/us/podcast/podcasting-business-school/id1439327697 QUESTIONS? You can email me at Brenda at MellerMarketing.com.  Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

QUESTION: How do I curate valuable content that builds trust for prospects & candidates?This episode answers an audience question.00:00 Welcome and Audience Question00:15 VIP Email List Workflow02:00 Trust Building Basics03:14 Prospect Content Strategy03:46 LinkedIn vs YouTube Monetization07:06 Content for Candidates08:31 Organizing Past Episodes09:32 Podcast Episodes to Reference15:12 Turning Podcasts Into Blogs16:02 Blogs and Masterclass Ideas18:41 Testimonials and Social Proof19:24 Wrap Up and Next StepsPodcast Episodes Referenced:191: AI Can’t Do This: Answer Your LinkedIn Questions buzzsprout.com/2162051/episodes/18198338  184: How Speaking Can Help You Showcase Your Business and Expertise. buzzsprout.com/2162051/episodes/17940730182: This Week’s LinkedIn Questions: How to Get a Bigger Slice of the LinkedIn Pie. buzzsprout.com/2162051/episodes/17874958163: Tips for Posting on Your LinkedIn Company Page. buzzsprout.com/2162051/episodes/17148531132: Trifecta Talks (with Michelle B. Griffin and Michelle J. Raymond) buzzsprout.com/2162051/episodes/15914620118: SEO Tips for Entrepreneurs (with Rachel Lindteigen) buzzsprout.com/2162051/episodes/15465378110: How to use FAQs as content featuring a question buzzsprout.com/2162051/episodes/15400028Blogs Referenced:AI Can’t Do This: Answer Your LinkedIn Questions mellermarketing.com/blog/why-brenda-meller-is-better-than-chatGPT-at-answering-linkedin-questionsReminding People What You Do Is Good Marketing mellermarketing.com/blog/reminding-people-what-you-do-is-good-marketingAmazing Virtual Marketing Masterclasses to Supercharge Your Business mellermarketing.com/blog/amazing-virtual-marketing-masterclasses-marketing-with-mellerBlog on LinkedIn: Why Bother? mellermarketing.com/blog/blog-on-linkedin-why-botherWanna Grow Your Business? Ask Your Clients for Testimonials mellermarketing.com/blog/leverage-raving-customers-to-find-more-customersJoin my VIP Email List: mellermarketing Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

We bring on Carrie Saunders for a Member Spotlight and get a clear look at Go High Level through her white-label offer, Course Creator Suite, including what it does well for course creators and online business owners. We also talk honestly about platform support, pricing pressure, and what it really takes to move from tools like Kajabi, Wix, or WordPress. • how our Member Spotlight interviews work and why we feature members • what Go High Level is and who it helps • why Course Creator Suite adds curated training plus live Q&A and implementation support • when DIY setup makes sense and when done-for-you support saves time • pricing at $97/month plus usage-based email and messaging costs • how importing courses and contacts works when migrating from Kajabi • why the built-in CRM matters for tracking forms, bookings, purchases, tags, and lifetime value • a quick CRM demo showing contact records and pipeline workflows • upcoming Marketing with Meller events and how we handle calendar invites Learn more:  https://coursecreatorsuite.com or [email protected] Connect with Carrie Saunders on LinkedIn: https://www.linkedin.com/in/carriesaunders/ Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

Someone asks for your rate and suddenly your brain starts negotiating against you. I’ve been there, and I’m sharing the stories that changed how I price my work as an enthusiastically self-employed consultant, coach, and LinkedIn trainer. We start with the core truth behind value-based pricing: clients are not paying you to “cut the wire.” They’re paying you to know which wire to cut, and that comes from years of experience, pattern recognition, and results.I walk through how my LinkedIn coaching evolved from a $150 in-person session into a $750 VIP coaching package built for real implementation, including recorded sessions, a profile resource guide, and an accountability call. I also talk about what it feels like to raise rates, how to present a clean offer ladder during discovery calls, and why a done-for-you service should cost more when it demands deep focus and intensive time.Then we get into the messy parts: the moment a prospect told me my training cost “more than our lawyers,” how that objection stuck with me, and how I’d handle it now. We also dig into client boundaries, scope creep, and the “pain in the” clients who drain your energy. Finally, we talk about AI tools like ChatGPT and Gemini, why their advice can be outdated, and why expert access is becoming the real premium in coaching and consulting.If you want more confidence in your pricing strategy and a healthier relationship with your time, press play.Subscribe, share this with a self-employed friend who’s undercharging, or message me on LinkedIn with the biggest pricing challenge you’re facing right now. Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

In this episode, I share what changes when we stop doing free work that doesn’t lead anywhere and start building offers that respect our time and our audience’s goals. I break down how “No More Free For Free” reshapes speaking, webinars, memberships, and the way to plan paid events. Other topics include:• why we should stop apologizing for gaps and just jump back in • the “No More Free For Free” rule and what it means in practice • how we ask “Do you have a speaker budget?” early and confidently • why you consider stop doing free webinars, office hours, and masterclasses • my shift toward serving solopreneurs, small business owners, and teams with real budgets • how Marketing With Meller delivers ongoing value through monthly live, virtual sessions • how my signature program, The Recipe For Social Selling on LinkedIn, rotates coaching topics so members never feel behind • my goal of 24 paid speaking engagements and the lessons I learned from saying yes to a “free” gig • becoming an international speaker after UpLift Live 2026 in the UK • the Small Business Marketing Summit and the speaker lineup built for practical action https://www.mellermarketing.com/sbms2026Shout Outs include:Carol Dorsey (VA Services) https://www.linkedin.com/in/caroledorsey/Joshua Meller https://www.linkedin.com/in/joshmeller/Giulia Santos dos Reis https://www.linkedin.com/in/giuliasantosdosreis/UpLift Live Planning Team:John Espirian https://www.linkedin.com/in/johnespirian/Jeremy Freeman https://www.linkedin.com/in/businessbrainbox/Gus Bhandal https://www.linkedin.com/in/mguruuk/Small Business Marketing Summit speakers & topics:Pam Lippitt: From Hello to Success: Creating the Network that worked for youTom Wells: The numbers behind your best marketing decisionsElaine Belson: Why people overthink marketing and how to stopUmut Aslan: Building an ideal customer profile to move "from confusion to clarityLinda Brubaker: Ditch Your What and Sell Your WhyJudi Hays: Building a LinkedIn presence that attracts high fee clientsAnnette Richmond: Less stress, more fun, better videoNancie Steinberg: Getting media coverage without a PR agencyLori Jo Vest: Why certain AI-generated videos and copy fail to sellChristopher G. Johnson: The 10 minute meeting fixLori Vajda: How to lodge expertise in an audience's memoryLiz M. Lopez: Dominating your business success Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

MwM Member Spotlight: Pam Lippitt on Leadership Communication & Team Networking TrainingThe host shares a new “no more free for free year” focus on prioritizing paid clients and members, then introduces a live Zoom “Member Spotlight” recorded January 27, 2026 for the Marketing with Meller (MwM) community and later podcast release.Featured MwM member Pam Lippitt of Pamela Lippet Communications, a speaker, podcaster, and trainer, explains her work empowering people to use their voice with concise, powerful workplace communication. Pam highlights her team training offering centered on leadership communication and consistent networking so companies present a unified message, describing how she positions training around retention, rehiring costs, and helping anyone in a meeting demonstrate leadership. Audience questions touch on entrepreneurs’ communication (sell success, not failures), AI’s role as a starting tool, and using AI to refine tone. Pam shares how to connect with her and notes her podcast Communication is an Art and a 500-download milestone.00:00 No More Free Work00:28 Member Spotlight Setup02:14 Meet Pam Lippet03:54 Team Training Focus05:48 Leadership Training Need07:32 Selling Training With Retention10:46 Workload And Priorities13:27 Trainer As Neutral Voice17:14 When Companies Get Sold18:34 Workplace Trust Shifts19:20 Entrepreneur Communication Skills19:47 Sell The Success20:46 Riding Business Seasons22:50 AI And Authentic Voice26:07 Using AI To Rephrase27:48 Old School Email Tactics29:03 How To Book Pam30:35 Podcast Milestone Chat32:01 Wrap Up And Next SpotlightsConnect with Pam to learn more: https://www.linkedin.com/in/pamelalippittEmail: [email protected] Website: https://www.hillstreetgroup.com/workshopsandcoaching Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

Listen to this playback of an interview with Andrea Walker Leidy about Aligning Your Personal Brand with Your Personal Image.As you're listening, you may notice some "quality" issues with my microphone, Restream, and audio-delay issues that caused occasional talking-over. I decided to publish on the podcast anyway, to be transparent and because Andrea’s advice is so valuable! Andrea Walker-Leidy is a Michigan-based PR and communications professional and founder of Walker Publicity, who helps people and organizations identify and share their stories through PR, social media, and branding. She has expanded into personal branding and style through her project Look On Purpose after clients repeatedly asked what to wear. We discuss aligning personal image with brand by doing self-discovery, focusing on how you want people to feel, removing “should” from getting dressed, embracing consistent signature choices, and auditing/purging closets based on what you actually wear, including donating or swapping items. Andrea shares how she handles on-camera wardrobe guidance, invites LinkedIn connections, and outlines her services.00:00 Episode Setup and Audio Notes01:37 Meet Andrea Walker Leidy05:11 Why Personal Image Matters08:19 Ditch the Should Wear Rules13:24 Closet Audit and Purge Plan15:32 Thrifting and Clothing Swap Idea16:51 Swap Your Closet Finds17:54 Thrifting Saves Money18:56 Style Questions Sparked20:31 Closet Consult Process21:27 Membership Best Friend22:51 Tech Glitches and Q&A25:49 PR Styling on Camera28:18 Connect on LinkedIn30:19 Services and Offerings31:53 Final Brand TakeawaysConnect with Andrea: https://www.linkedin.com/in/walkerpr/ Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

Spinach in Your Teeth: How to Give (and Receive) Helpful Feedback That Protects Your BusinessWhile at brunch with my Aunt Linda and sister Lisa, where my aunt tells me I have spinach in my teeth. I cannot make this up. This reminds me of my saying that a good friend points out “spinach in your teeth,” and how this can apply to things like broken email links, outdated web info, confusing checkout pages, voice-to-text typos, and LinkedIn post mistakes.I share why I prefer giving feedback privately and asking permission if I don’t know someone well. I also describe messaging my friend and client Wendy Schoen about a possible typo that turned out to be correct. I also recount a Kajabi coupon-code setup mistake that accidentally gave 100% off (which would have been a $2,500 error!) instead of $67 off, how someone alerted me, and how I rewarded him with an autographed book. I invite listeners to DM or email me with any errors they spot and recommend the spinach and Monterey crepes.00:00 Brunch Spinach Moment00:50 Good Friends Speak Up01:27 When to Ask Permission02:06 Digital Spinach Examples03:10 This "Font" Was Not a Typo04:18 Private Feedback Etiquette05:08 Coupon Code Costly Error09:17 Reward the Spotters10:02 Wrap Up and Crepe Tip Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

In this episode, I’m joined by my friend and frequent podcast collaborator, marketer Kendra Corman of KendraCorman.com. Note: my audio is a bit off due to microphone issues at the time of recording (Nov 2025), which have since been fixed.We discuss how to get a bigger slice of the podcasting pie, including why podcasting creates stronger personal connection and “know, like, trust,” how AI can support podcasting processes without replacing human connection, and why podcasting is a less crowded space than many other channels.Kendra shares tips for starting and growing a podcast: start now if you’re considering it, choose a podcast name carefully (and uniquely), and keep your show’s focus narrow enough to be clear but broad enough to sustain content.We also talk about using podcasting to grow an email list and generate clients, with Kendra explaining she sells more through email follow-up than directly on the podcast and uses Buzzsprout tools like dynamic intro/outro content to promote specific offers when needed.Kendra outlines ways to increase listeners: include guest episodes so guests share with their audiences, clearly target who you’re speaking to, and publish consistently (often every 10–14 days, with weekly also common). We talk about publishing day choices, episode length (Kendra keeps episodes to 30 minutes or less), and avoiding overly rigid, scripted interviews in favor of conversation and active listening. Kendra also explains her batch recording approach—recording multiple guest episodes mainly on Mondays to build momentum and reduce scheduling and prep time.We close with how to connect with Kendra on LinkedIn or at KendraCorman.com, where she offers one-on-one coaching, podcasting courses a couple times a year, and an AI bootcamp. Kendra asks for no “pitch slaps” and encourages relationship-building first. Her podcast is called Imperfect Marketing, available on YouTube and all podcast platforms. I encourage viewers to share the episode on LinkedIn and highlight what they learned.00:00 Welcome Back + ‘No More Free for Free’ (and today’s guest Kendra Corman)01:23 Going Live on Multiple Platforms (Restream, comments, where to watch)02:59 Meet Kendra Corman: What She Does & Who She Helps04:49 Why Podcasting Wins in the AI Era: Connection, Trust & Standing Out06:52 Nailing Your Podcast Name + Using AI Tools to Brainstorm08:09 Get Focused: Defining Your Podcast Themes & Audience11:03 Monetizing Without Being Salesy: CTAs, Email Lists & Dynamic Intros14:27 Interviewing Better: Keep It Conversational (Not Robotic)17:19 Grow Your Listener Base: Guests, Targeting & Consistency23:09 Repurposing Content + Batch Recording to Save Time26:36 Wrap-Up: How to Connect with Kendra + Final ‘Start Today’ AdviceConnect with Kendra on LinkedIn: https://www.linkedin.com/in/kendracorman/ Watch this on YouTube: https://www.youtube.com/live/V5zZ_kaaQIQ?si=LefZHJ3XzM3trTJt?sub_confirmation=1 Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

How to Add a Descript Verified Skill to Your LinkedIn ProfileIn this episode, I explain the step-by-step process of adding a Descript verified skill to your LinkedIn profile. I start by logging into Descript, address concerns about data sharing, and then connect Descript to LinkedIn. I discover the skill listed under 'Licenses and Certifications' instead of 'Skills,' highlighting potential areas of confusion. I provide recommendations and insights based on my experience to help you add the skill smoothly. Don't miss my final thoughts and tips for navigating this new feature.00:00 Introduction to the Podcast and Topic00:34 Introduction to Descript Verified Skill00:53 Navigating the Descript Notification01:47 Connecting Descript to LinkedIn02:08 Concerns About Data Sharing04:52 Adding the Verified Skill to LinkedIn05:22 Verifying the Skill on LinkedIn09:56 Final Thoughts and RecommendationsWatch it on YouTube: https://youtu.be/BcY64bOZACU Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

This episode features a conversation with Dr. Preeti Jha, a physical therapist and women's strength coach, who discusses strength training strategies for women aged 40 and above. Dr. Preeti explains the importance of strength training over cardio to maintain bone density and muscle mass as women age, the significance of proper body positioning, and shares tips for incorporating effective strength exercises into a busy routine. The discussion also touches on the connection between physical wellness and professional success, the benefits of a standing desk, and how to maintain motivation for fitness during colder months.00:00 Introduction and New Year Struggles02:05 Interview with Dr. Preeti Jha03:23 Importance of Strength Training for Women 40+05:47 Hormonal Changes and Their Impact08:43 Strength Training Techniques and Misconceptions15:00 Link Between Physical Health and Professional Success18:24 Practical Tips for Core Strength21:40 Standing Desk Benefits and Tips22:40 Optimal Standing Desk Usage25:03 Cold Weather Workout Motivation25:20 Essential Exercises for Longevity28:24 Building a Workout Routine31:26 Addressing Workout Concerns35:00 Connecting and Working with Dr. Preti37:24 Final Thoughts and EncouragementWatch this on YouTube: https://www.youtube.com/live/rDtNwKd-gVE?si=BMOXto1l6iQHbBA0?sub_confirmation=1Connect with Preeti on LinkedIn:https://www.linkedin.com/in/dr-preeti-jha-dpt-ocs-/Learn more about Strength Shift Use code BRENDA to save 15% when you sign up: https://www.drpreetijha.com/a/2148223544/A9tk5swZ Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

A Better Way to Show Multiple Images in LinkedIn PostsWatch it on YouTube: https://youtu.be/OjOZGbLWrYg?sub_confirmation=1See the LinkedIn post: https://www.linkedin.com/posts/brendameller_meet-the-members-monday-by-brenda-meller-activity-7419056731822977024-xqgr/This episode provides a step-by-step guide on how to effectively showcase multiple images in a LinkedIn post using document posts. I discuss the limitations of traditional image posts on LinkedIn and introduce a better method to create a more engaging and interactive experience. The process involves taking screen captures, organizing them, using Canva to format images, and uploading the document to LinkedIn. Listen to this episode if you use multiple images in your LinkedIn posts, and you want to get better post engagement and visibility. 00:00 Introduction to Showcasing Multiple Images on LinkedIn00:44 Why Use Document Posts for Multiple Images02:11 Step-by-Step Guide: Capturing and Organizing Images06:11 Creating the Document Post in Canva10:53 Uploading and Finalizing the LinkedIn Post12:56 Engagement Tips and Conclusion Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

Creating a Custom LinkedIn Homepage Feed of Your VIP ConnectionsIn this episode, I walk you through how (and why) to set up a custom feed for your LinkedIn homepage. This strategy is beneficial for those who want to navigate LinkedIn efficiently, focusing on seeing posts from specific, relevant connections -- and not just what LinkedIn serves up to you. The episode provides a step-by-step guide to creating and saving a curated list, helping you interact more strategically and effectively on the platform.Watch it on YouTube: https://youtu.be/Dybx5_29eAw?sub_confirmation=1Shout outs to:Elaine Belson: https://www.linkedin.com/in/elainebelsonlcsw/Pam Lippitt: https://www.linkedin.com/in/pamelalippitt/Christopher G. Johnson: https://www.linkedin.com/in/cgjohnson/BOOK A POWER HOUR WITH MEGet 1:1 LinkedIn strategy assistance in a Power Hour with me: https://www.mellermarketing.com/powerhour00:00 Introduction and Episode Overview00:51 Starting the Custom Feed Setup01:35 Building Your Custom List05:44 Saving and Accessing Your Custom Feed06:42 Conclusion and SummaryFollow me on LinkedIn: https://www.linkedin.com/in/brendameller/  Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

In this episode, I walk through the recent changes to LinkedIn's navigation for event pages in the admin view. There are new admin view functions, including additional data points in analytics, post analytics, profile activity, and engagement metrics. I also walk through the features available under 'manage event,' including attendee management and sharing options. If you post events on LinkedIn, it's important to know there's an updated interface which may help you manage your events more effectively -- plus give you some additional insights to help you evaluate event progress and success. Watch this on YouTube: https://youtu.be/YK99cpn7K6Q?si=7B2Q-MGJLBn_a4Mx?sub_confirmation=100:00 Introduction to LinkedIn Event Page Changes00:28 Navigating the New Event Page Layout01:39 Exploring Event Analytics05:40 Managing Event Attendees and Engagement06:30 Sharing Events on Social Media09:35 Final Thoughts and Recommendations Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

Boost Your Virtual Events & Meetings with a Zoom Audit by Christopher G. JohnsonThis podcast episode features a member spotlight from my Marketing with Meller membership and learning community.I interviewed Christopher G. Johnson, who discussed his Zoom audit service, a new offering aimed at improving the efficiency of virtual meetings. Born from his extensive IT and broadcast communication background, Christopher's service addresses recurring Zoom issues and helps clients create a seamless 'run of show.' Learn more about his process, the importance of setting up meetings for success, and how you can book a session with him. Also, get insights into upcoming events in the Marketing with Meller community. 00:00 Introduction to the Podcast00:02 Overview of Marketing with Meller00:42 Introducing Christopher Johnson02:12 Christopher's Background and Business05:16 Deep Dive into Zoom Audit12:58 Audience Q&A27:30 Upcoming Events and Closing RemarksSchedule your Zoom Audit: https://calendly.com/calmclearmedia/zoom-audit Connect with Christopher: https://www.linkedin.com/in/cgjohnson/  Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

Self-Care Strategies for Entrepreneurs with Dr. Sina SmithThis episode was inspired by a LinkedIn post on FIFO vs LIFO when it comes to project work. I decided to revisit an interview I had with Dr. Sina Smith, where she shared invaluable self-care tips for self-employed individuals.  Perfect for this time of year, or ANYTIME of year, for that matter! Highlights include the use of sticky notes and visual reminders, color-coded time blocking, and essential habits like proper hydration and nutrition. Dr. Sina also discussed intermittent fasting, quick meal prepping tips, and strategies for incorporating physical movement and rest into our busy schedules. 00:00 Introduction and Holiday Reflections00:55 Revisiting a Vault Episode: Dr. Sina Smith on Self-Care02:18 Meet Dr. Sina Smith04:03 The Power of Sticky Notes05:13 Hydration Tips for Entrepreneurs10:17 Meal Prepping for Busy Schedules15:11 Intermittent Fasting Insights19:01 Chronobiology and Eating Patterns20:50 The Science Behind Crankiness and Hunger21:57 The Benefits of Napping24:31 Audience Q&A: Exercise Hacks26:32 Chair Yoga and Office Ergonomics30:20 Connecting on LinkedIn and Business Insights34:18 Upcoming Projects and Final ThoughtsCONNECT with Dr. Sina Smithhttps://www.linkedin.com/in/sinasmithmd/Watch it on YouTubehttps://youtu.be/gCjc9-WxIgQ?si=xuNzmVnEYN6TV4Zu Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

In this episode, I featured a recent livestream interview with Natalie Benamou, where we discussed the best time to make a pivot in your career or business. We explored this topic in depth, making it particularly insightful for those who are recently self-employed, thinking of becoming self-employed, have been self-employed for a while, or even those currently in corporate roles contemplating a change. Natalie shared her journey from a long career in trade shows to founding Her C-Suite, a company focused on supporting women in the second half of their careers. We also dove into various types of pivots such as internal corporate moves, location changes, and shifts from corporate careers to entrepreneurship. Additionally, we touched on the importance of networking, learning continuously, and the concept of 'net giving.'00:00 Introduction and Welcome00:37 Livestream Setup and Audience Engagement01:09 Meet Natalie Benamou01:51 Defining a Career Pivot02:50 Personal Experiences with Pivoting07:24 Networking and Support Systems14:13 Standing Desks and Personal Well-being18:02 A Sip of Michigan Pride18:36 Expanding Her C-Suite's Focus20:30 Embracing AI in Business21:44 The Great Wealth Transfer of 203022:35 The Importance of Continuous Learning28:40 Finding Joy in Problem Solving31:08 Career Pivots and Self-Employment33:02 Final Thoughts and Contact InformationCONNECT with Natalie on LinkedIn:https://www.linkedin.com/in/nataliebenamou/Learn More about Natalie's services:https://hercsuite.com/Learn More about Innovation Women:https://innovationwomen.com/?sscid=31k7_88wpe&  Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

Troubleshooting Audio Issues: Microphone and Laptop TestsIn this podcast episode, I addressed some persistent audio problems I've been facing. My microphone often sounded warbly or nasally, so I decided to troubleshoot the issue by testing various microphones and USB ports on two different laptops. Through trial and error, I discovered that the issue was laptop-related and not with my microphones. I shared detailed steps of my troubleshooting process to help others experiencing similar audio problems. By the end, I identified the problem and provided insights that could benefit others who are dealing with technical difficulties.00:00 Introduction and Episode Overview00:44 Initial Troubleshooting on Main Laptop02:09 Testing Different Microphones11:06 Switching to Secondary Laptop18:09 Final Thoughts and ConclusionWatch this on YouTube to see the video of this troubleshootinghttps://youtu.be/D8UNuQiNl6w Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

Maximize LinkedIn Event Invites: Tips & TricksIn this episode, I'll guide you through using the LinkedIn event invitation feature. Learn how to apply filters to invite the right people to your events, and discover a little-known trick to invite multiple connections more efficiently. Whether you're targeting specific industries or focusing on local attendees, these tips will help you make the most of your LinkedIn events. Let's get started!00:00 Introduction to LinkedIn Event Invitations00:26 Setting Up Your LinkedIn Event01:38 Using Filters to Target the Right Audience03:40 Advanced Invitation Techniques04:43 Maximizing Your Invitation Reach07:48 Real-World Example and Best Practices09:09 Conclusion and Final Tips Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

Mastering the Art of MCing: The Unicorn Journey of Quinn ConyersIn this episode, I share an insightful livestream interview with Quinn Conyers, a professional event MC and keynote speaker. Quinn discusses her journey from speaker to dedicated MC, emphasizing the importance of embracing your unique value, or being a 'unicorn' in your industry. We discuss the importance of emotional intelligence for MCs, handling unexpected situations with grace, and the strategies Quinn used to successfully position herself in the event industry. Whether you're an aspiring speaker, current speaker, or considering adding MC services to your business, this conversation is packed with valuable tips and inspiration. 00:00 Introduction and Overview01:06 Meet Quinn Conyers02:05 Quinn's Journey to Embracing Her Unique Value03:25 The Importance of Emotional Intelligence for MCs06:24 Marketing and Messaging for MCs10:16 Handling Unexpected Situations with Grace19:31 Mic Mishap and Quick Thinking20:09 Transition to Keynote Speaking21:13 Pandemic Pivot to Virtual MCing22:47 Navigating Unexpected Situations24:33 Advice for Aspiring MCs26:02 Promoting MC Services28:21 Epic MC Academy29:19 Final Thoughts and Contact InformationConnect with Quinn: https://www.linkedin.com/in/quinnconyers/ Learn More / Book Quinn: https://www.quinnconyers.com/ Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

In this podcast episode, I answer LinkedIn questions from one of my VIP coaching clients. We cover topics including profile optimization, growing your network, engagement, and more. I also discuss detailed insights about profile headlines, managing your connections, and best practices for using LinkedIn features effectively. Whether you're interested in improving your LinkedIn presence or just want to know more about strategic LinkedIn usage, this episode has valuable tips and advice. Don't forget to check out our coaching packages and online programs for personalized LinkedIn support.00:00 Introduction and Episode Overview00:08 Client Coaching Package Details01:32 Answering LinkedIn Profile Questions02:25 Headline Optimization Tips05:27 Profile Visibility and Privacy Settings07:38 Featured Section Best Practices17:30 Connections and Followers Explained24:40 Final Thoughts and Reminder about my LinkedIn Services & OfferingsLinks Referenced:Email visibility on LinkedIn:  https://www.linkedin.com/help/linkedin/answer/a523134?hcppcid=search Featured section - what items can you show here: https://www.linkedin.com/help/linkedin/answer/a1513395?hcppcid=search Book, Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn https://www.mellermarketing.com/socialmediapiethebook Learn LinkedIn from me: https://www.mellermarketing.com/learn Work with me 1:1 on Your LinkedIn profile + strategy: https://www.mellermarketing.com/1-to-1-linkedin-coaching Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

Listen as I explain how to check the email open rate for your LinkedIn newsletters. I share step-by-step how to navigate to the necessary section on your profile to view your newsletter open rates, along with other useful statistics such as article views and social engagement factors. Additionally, I provided insights about the initial impact of your first newsletter and changes in LinkedIn's newsletter delivery system.00:00 Introduction to LinkedIn Newsletters00:09 Discovering the Open Rate Feature00:50 Maximizing Your First Newsletter Impact01:15 Changes in LinkedIn Newsletter Delivery01:54 Navigating LinkedIn Analytics for Open Rates03:16 Analyzing Newsletter Performance Metrics06:43 Comparing Different Newsletter Editions08:37 Conclusion and Final ThoughtsSubscribe to my LinkedIn Newsletters:The Meller Marketing Minute  https://www.linkedin.com/newsletters/the-meller-marketing-minute-6871566022290223104/ Supercharging Your Pagehttps://www.linkedin.com/newsletters/supercharging-your-page-6912715503924858880/Watch it on YouTube:https://youtu.be/j0z4YzSwd6c  Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

This episode is a playback of a past live interview with Joan Frank of B Frank Communications. Joan shared her journey in PR, the importance of media relations, and how it helps to build credibility and grow businesses. We discussed practical tips for those new to PR, the significance of having a good hook, and the value of professional PR services. Joan also highlighted the benefits of media coverage and answered audience questions about navigating the PR landscape. This conversation is a valuable resource for entrepreneurs and small business owners looking to enhance their visibility and credibility.00:00 Meet Joan Frank: PR Expert Extraordinaire02:33 The Power of PR: Building Credibility and Business Growth05:36 Navigating Media Outreach: Tips and Strategies06:55 When to Hire a PR Professional14:31 The Value of Credibility in Business18:41 The Importance of 'What's In It For Me?' in Marketing and PR19:21 Examples of Effective PR Strategies20:34 Engaging with the Audience: Q&A Session21:17 Tracking PR Success: Metrics and ROI22:50 Pitching to Local Media: Overcoming Doubts24:56 Finding Media Contacts: Tips and Resources27:03 The Value of Professional PR Help28:14 Connecting with Joan Frank: Services and Offerings31:07 Final Thoughts and FarewellConnect with Joan on LinkedIn: https://www.linkedin.com/in/joanfrankpr/ Follow on IG: https://www.instagram.com/joaniefrankhttps://www.bfrankcommunications.com/Watch this on YouTube: https://www.youtube.com/live/lrrsjjQo7io?si=Cg_MN1cdebanGC5t Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

Embracing the Journey: Enthusiastically UnemployableIn this special episode, I replay a live stream from two years ago where I shared the evolution of my brand from 'Enthusiastically Unemployable' to 'Enthusiastically Self-employed.' I discussed the misconceptions around the term 'Unemployable' and shared my personal journey from corporate marketing to becoming a thriving self-employed professional. I recounted the challenges, key moments, and supportive individuals who believed in me, even before I did. This episode describes what it means to be Enthusiastically Unemployable, offering insights and encouragement for anyone contemplating a transition from corporate life to self-employment. I also provided tips on maintaining visibility, managing finances using the 'Profit First' method, and leveraging LinkedIn for networking and business growth. 00:00 Introduction and Background00:56 Welcome to Enthusiastically Unemployable02:39 The Journey from Corporate to Self-Employment06:26 Navigating Career Transitions09:06 Building a New Path15:06 Embracing Self-Employment18:34 Realizing the Potential of Self-Employment21:12 The Turning Point26:28 The Final Decision28:14 Finding the Book 'Profit First'28:28 Understanding the Profit First System30:12 Transitioning to Self-Employment31:58 Embracing the Enthusiastically Unemployable Lifestyle32:55 Building Meller Marketing36:44 Navigating the Challenges of 202042:15 Launching the Enthusiastically Unemployable Series44:49 Audience Interaction and Final Thoughts Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

Leadership Lessons from Shakespeare with Carol Ann LloydConnect with Carol Ann on LinkedIn: https://www.linkedin.com/in/carolannlloyd/ This podcast episode focused on the intriguing concept of learning leadership lessons from Shakespeare. Carol Ann, a historian deeply passionate about Shakespeare and history, shared insights on how the playwright's works offer valuable guidance on leadership. We explored how Shakespeare's own entrepreneurial journey and the themes in his plays provide timeless wisdom applicable to today's leadership challenges. Whether you're self-employed or leading a team, I'm sure you'll find this episode informative!Join us as we delve into the intersection of Shakespearean narratives and modern leadership. 00:00 Introduction and Guest Overview01:05 Starting the Interview: Meeting Carol Ann Lloyd02:05 Discussing Shakespeare's Relevance Today04:38 Shakespeare's Entrepreneurial Spirit08:23 Visiting Shakespearean Sites10:06 Carol Ann's Passion for History and Shakespeare12:40 Leadership Lessons from Shakespeare's Plays18:56 Setting Boundaries in Relationships19:57 Analyzing Leadership in Shakespeare's Plays20:35 Transactional Leadership in King Lear22:48 Fear and Intimidation in Leadership24:38 Personal Experiences in Leadership27:01 Universal Leadership Lessons from Shakespeare28:11 Carol Ann's Background and Works31:37 Connecting and Collaborating with Carol Ann35:47 Final Thoughts and EncouragementWatch it on YouTube: https://youtube.com/live/-qySeQo8hX4?sub_confirmation=1 Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

In this episode, I have an engaging conversation with my good friend Kevin D. Turner, a fellow LinkedIn trainer and coach. We discuss the abundance mentality, social media karma, and how bringing in other experts helps everyone involved. Kevin shares insights on branding, LinkedIn features, and the importance of a strategic approach to using AI. We also delve into how he maintains his 'LinkedIn Rockstar' status through continuous engagement and why he avoids using certain LinkedIn tools like InMails. Tune in for valuable tips and a rundown of the latest LinkedIn updates.00:00 Introduction and Welcome00:55 Meet Kevin D. Turner01:54 Kevin's LinkedIn Journey02:45 The LinkedIn Rockstar List05:51 Kevin's Newsletter and LinkedIn Updates14:17 Branding Tips on LinkedIn21:57 Static vs. Rotating Banners on LinkedIn22:31 The Importance of Profile Visitors and Banner Updates22:59 Audience Q&A and Shoutouts24:04 Separator Symbols in LinkedIn Headlines26:33 AI Tools and Their Impact on LinkedIn33:33 InMails: Pros and Cons37:29 Kevin's Services and Offerings40:06 Final Thoughts and Wrap-Up Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

How to Update Social Share Images for LinkedInWelcome back! In this tutorial, I'll walk you through updating your social share image on LinkedIn, particularly for the featured section. I'll show you how I adjusted my thumbnail using Kajabi, fixed a cropping issue, and ensured LinkedIn displays the updated image using LinkedIn Post Inspector. If you're having similar troubles with your LinkedIn thumbnails, this video is for you. For visual learners, I've included a YouTube link in the show notes. 00:00 Introduction and Overview00:27 Updating the LinkedIn Thumbnail02:03 Using LinkedIn Post Inspector03:32 Final Thoughts and ConclusionWatch the VIDEO on YouTube:https://youtu.be/2Em9TBxwXb0?sub_confirmation=1 Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

Maximize Your Speaking Potential with Laurie-Ann Murabito In this episode, I replay a recent livestream interview with Laurie-Ann Murabito, a seasoned speaker coach who helps entrepreneurs and professionals find more paid speaking opportunities. We discuss effective strategies for overcoming nervousness, repurposing presentations, and leveraging speaking gigs to grow your business. Laurie-Ann offers valuable insights on maintaining genuine connections and subtly incorporating sales elements into your talks. We also tackle audience questions about public speaking, making this a must-watch for anyone looking to enhance their speaking skills and business visibility.00:00 Introduction and Guest Overview00:44 Starting the Livestream02:31 Laurie-Ann's Background and Journey04:59 Tips for Public Speaking06:51 Engaging with the Audience10:14 Building Speaking Opportunities14:13 Networking and Referrals17:00 Corporate Speaking and Selling from the Stage20:12 Navigating Sales Pitches in Public Speaking20:34 Avoiding the Infomercial Trap21:32 Building Relationships Through Free Resources22:32 Audience Q&A Session23:51 Public Speaking Tips for Corporate Professionals25:55 Handling Nervousness in Public Speaking31:15 Repurposing Your Presentations34:34 Final Thoughts and How to ConnectWatch it on YouTube: https://www.youtube.com/watch?v=l03tR5uAFUUConnect with Laurie-Ann:LI-> https://www.linkedin.com/in/laurie-ann-murabito/IG-> https://www.instagram.com/laurieann.murabitoYT: https://www.youtiube.com/lamurabitoPodcast: https://podcast.speakandstandout.com Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

Video Marketing Magic : On/Off CameraAnnette Richmond: linkedin.com/in/annetterichmond  This is a playback of a video presentation Annette delivered at my recent "Marketing for the Self-Employed LIVE-A-Thon" event. Register for the FULL VIDEO of this session: https://www.mellermarketing.com/m4se Struggling with content or video? You’re not alone. While you’re overthinking, second-guessing, or avoiding the camera, others are showing up and building visibility. You know content is important. You know video increases engagement, credibility, and reach. But you’re still not doing it consistently. This is where Annette comes in. She helps B2B professionals, consultants, and entrepreneurs simplify their content strategy — so they can grow their visibility without burning out.Free Resource: Easy Video Content Ideas to Help You Stay Visible On / Off Camera (free with signup including newsletter signup) blackdogmarketingstrategies.mykajabi.com/easybrollvideos  Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

Welcome back to the show! In today's episode, I'm answering seven LinkedIn questions asked in this past week. Whether you're a client, member, or podcast listener, feel free to reach out with your LinkedIn queries. Today, we'll discuss topics such as the penalty for sharing external links on LinkedIn, whether to duplicate content in email and LinkedIn newsletters, optimal posting strategies for company pages, the value of LinkedIn Premium, the importance of profile verification, troubleshooting tagging issues, and responding to unsolicited profile review requests. Let's dive into how you can get a bigger slice of the LinkedIn pie!00:00 Introduction and How to Reach Out01:10 Question 1: External Links on LinkedIn04:07 Question 2: Email vs LinkedIn Newsletters06:20 Question 3: Posting on Company Pages08:09 Question 4: LinkedIn Premium - Is It Worth It?10:10 Question 5: Profile Verification12:40 Question 6: Tagging Issues on LinkedIn14:28 Question 7: Profile Review Requests15:50 Conclusion and Final ThoughtsSUBMIT YOUR LinkedIn Questions to me:Via Email: [email protected] LinkedIn DM: https://www.linkedin.com/in/brendameller/Via IG: https://www.instagram.com/mellermarketing/ Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

Addressing Common LinkedIn Concerns: Guidance and TipsIn today's podcast episode, I discuss common concerns about using LinkedIn that have been shared with me over the years. The goal is to reassure listeners that they are not alone and to address a variety of issues people face with LinkedIn, ranging from technical challenges to feeling out of place on the platform. I'll review each concern one by one and provide advice and tips. Concerns include the time needed to learn LinkedIn, the perception that LinkedIn is too corporate, feeling behind on using the platform, embarrassment over profiles, and more. Additionally, I'll share information about my free live webinars and other resources to help you make the most of LinkedIn.00:00 Introduction to LinkedIn Concerns01:09 Common Concern #1: Transitioning from Facebook and Instagram01:45 Common Concern #2: Feeling Out of Place on LinkedIn02:09 Common Concern #3: Intimidation by LinkedIn's Corporate Vibe02:26 Common Concern #4: Feeling Behind on LinkedIn02:47 Common Concern #5: Neglecting LinkedIn03:06 Common Concern #6: Embarrassment Over LinkedIn Profile03:30 Common Concern #7: Stuffy and Corporate LinkedIn Posts03:53 Addressing Each Concern with Practical Tips15:57 Conclusion and Webinar Invitation Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

Making the Leap from Corporate Career to Self-Employment: Lessons Learned with Maartje van KriekenIn this episode, I interviewed Maartje van Krieken on LinkedIn Live. We discussed her journey from a corporate career to becoming self-employed, focusing on the lessons learned and challenges faced along the way. Maartje shared her experiences in helping businesses in turmoil as a 'business emergency room doctor' and provided valuable insights on network leveraging, client acquisition, and the importance of trusting oneself. We also explored the role of LinkedIn in her career transition and the impact of peer groups and professional coaching. This conversation is a must-watch for anyone considering a similar career shift.00:00 Introduction and Setting the Scene00:32 Meet Maartje van Krieken01:10 Maartje's Career Journey03:11 Transitioning to Self-Employment06:10 Navigating the Challenges of Self-Employment18:50 Leveraging LinkedIn for Business23:55 Balancing Multiple Roles25:03 Navigating LinkedIn Profiles27:47 Engaging with the Audience28:44 Advice for New Entrepreneurs30:19 The Value of Peer Groups and Coaches33:55 Finding the Right Networking Circles37:12 Resources and Support for Self-Employed40:06 Wrapping Up and Final Thoughts Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

In today's episode, I interview Candice Lazar about her journey from corporate life to becoming a coach specializing in breathwork and transformational coaching.WATCH THE FULL INTERVIEW ON YOUTUBECandice's FREE Kit on 5-Minute Breathinghttps://44breathwork.com/5-in-5Other resources by Candice: https://www.abreathwelltaken.com/We discuss the prevalence of burnout among the self-employed and the importance of feeling good for business success. Candice shares a practical breathing technique that listeners can try immediately to alleviate stress. We also delve into the differences between how men and women handle burnout and the benefits of breathwork in improving mental clarity and emotional well-being for better business outcomes. Tune in to learn how to incorporate breathwork into your daily routine to combat burnout and enhance your life and business.00:00 Introduction and Episode Overview01:17 Welcome to the Live Stream01:46 Meet Candice Lazar02:26 Candice's Journey from Marketing to Breathwork05:25 Understanding Burnout in Self-Employment08:07 The Importance of Rest and Breathing Techniques11:57 Practical Breathing Tips and Demonstration18:37 The Connection Between Breathing and Business Success20:05 Embracing Controlled Stress20:58 Interpreting Stress as Excitement23:34 Techniques for Public Speaking25:47 Engaging with the Audience26:29 Gender Differences in Breathwork29:59 Breathwork and Yoga33:59 Connecting with Candice Lazar36:28 Final Thoughts and Wrap-Up Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

LinkedIn Profile Mini Audit for Course Creators | Featuring Sheila KoenigJoin me as I conduct a LinkedIn profile mini audit for course creator and CPA, Sheila Koenig. In this episode, Sheila shares her extensive background with the IRS and her transition to starting her own business aimed at helping small businesses with bookkeeping and tax resolution. I provide Sheila with actionable tips for optimizing her LinkedIn profile, growing her network to 500+ connections, and increasing her activity on the platform to attract potential clients. Whether you're a LinkedIn novice or looking to enhance your professional presence, this audit offers valuable insights to make LinkedIn work effectively for you.00:00 Introduction and Guest Introduction00:26 Sheila's Background and Business Overview01:50 LinkedIn Profile Mini Audit Begins03:31 Growing Your LinkedIn Network07:06 Profile Optimization Tips08:55 Creating a LinkedIn Company Page11:19 Engaging on LinkedIn14:29 Final Questions and Wrap-UpLinkedIn Checklists: https://www.mellermarketing.com/checklistsWatch it on YouTube:https://www.youtube.com/watch?v=xKq76NV8k58&t=3s  Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

Self-Employed Success Strategies | VIP Office HoursListen to a playback of our Self-Employed VIP Office Hours where we share valuable insights and tips for those embarking on or already on the self-employed journey. This episode covers various topics, including navigating Zoom features, effective LinkedIn strategies, engaging with your audience, and recommended books for business owners. Featuring introductions and expertise from several All Stars and attendees, this session is packed with practical advice and friendly discussions aimed at helping you thrive in your self-employment endeavors.00:00 Introduction and Meeting Guidelines01:09 Event Live Streaming and Recording02:11 Self-Employment and Enthusiastically Self-Employed03:12 All-Star Introductions04:04 Participant Introductions and Networking19:08 Pro Tips for Effective Introductions22:37 Q&A and Zoom Features Discussion30:08 Interactive Polling Techniques in Zoom32:28 Using Google Polls for Audience Engagement33:21 LinkedIn Membership Survey Insights36:33 Discussing LinkedIn Premium Features44:05 Effective Business Book Recommendations49:44 Promoting Services Authentically on LinkedIn57:48 Wrapping Up and Final ThoughtsWatch it on YouTube: https://youtube.com/live/f_rytSYXItM Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

The Benefits of Giving Back for Entrepreneurs, Job Seekers, and Nonprofits with Wendy ErnzenIn this episode, we revisit a LinkedIn live stream from early 2025 featuring an insightful conversation with Wendy Ernzen. Wendy, a fund development advisor with over 20 years of experience, discusses the importance and benefits of giving back for entrepreneurs, job seekers, and nonprofits. The conversation covers how volunteering can develop new skills, explain employment gaps, expand networks, and boost community involvement. Wendy also gives practical advice on different ways to contribute your time, talent, and treasure. The episode provides actionable insights for anyone looking to make a meaningful impact in their community through volunteerism.00:00 Introduction and Rediscovery of an Interview00:40 Technical Glitches and Pre-Show Banter03:12 Meet Wendy Ernzen: Fund Development Advisor04:46 The Importance of Giving Back06:48 Benefits of Volunteering for Job Seekers07:47 Volunteering: A Boost for Entrepreneurs11:31 Challenges and Expectations in Volunteering16:32 Creative Ways to Support Nonprofits19:53 Exploring the Value of Unique Experiences in Auctions20:30 Understanding the Audience for Nonprofit Events21:34 Emotional vs. Business-Driven Donations21:47 Engaging with Nonprofits: Personal Stories and Impact23:48 Inviting Audience Participation and Feedback25:02 Reading and Responding to Audience Comments30:39 Connecting with Nonprofits on Social Media37:10 Final Thoughts and Encouragement to Get Involved Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

This episode features an interview with Marjorie Turner Hollman, a specialist in supporting aspiring authors through the self-publishing process. The discussion covers various aspects of writing and publishing a non-fiction book, including platforms like Amazon, Ingram Spark, and Lulu, as well as the value of having a book to enhance credibility. We discuss the pros and cons of traditional publishing versus self-publishing, and the detailed steps involved from manuscript preparation to cover design. Marjorie also addresses audience questions on PR efforts, using content from previous books, and practical tips for new authors. Additionally, resources like the LinkedIn Book Marketing Checklist are highlighted to help authors promote their books online.00:00 Introduction and Welcome00:58 Meet Marjorie Turner Holman02:37 The Value of Writing a Non-Fiction Book05:45 Publishing Paths: Traditional vs. Self-Publishing09:27 Selling Your Book: Direct vs. Platforms14:18 Steps to Self-Publishing Success23:50 Understanding KDP Pricing and Design25:00 Engaging with the Audience: Live Q&A26:34 Advice for Aspiring Authors29:11 Alternative Platforms to Amazon and Etsy32:01 Marketing and Relaunching Your Book39:30 Final Thoughts and Contact InformationRESOURCES:Book Marketing LinkedIn Checklisthttps://www.mellermarketing.com/foryourbookConnect with Marjorie on LinkedIn:https://www.linkedin.com/in/marjorieturner/https://www.linkedin.com/company/marjorie-turner-kuhl-hollman/Blogs about writing/self-publishinghttps://marjorieturner.com/category/self-publishing-3/ Book launch Robbie Samuelshttps://www.amazon.com/LAUNCH-Entrepreneurs-Guide-Reviews-Revenue/dp/B0FF9NPWRZWasabi Publicityhttps://wasabipublicity.com/Publishershttps://kdp.amazon.com/en_US/https://www.ingramspark.com/https://www.lulu.com/?srsltid=AfmBOoqxXoebmcZG3UHcLzTbayB8P-WuYXPQwrtGt3oSC8RDW1Qx0ib4 Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

LinkedIn Profile Mini Audit: Tips to Improve Your Presence with Laurie MoserIn this episode of our LinkedIn profile mini audit series, I sit down with Laurie Moser, founder of Staying Active Health and Wellness. Laurie supports moms of teens dealing with mental health challenges. Laurie admits to not spending much time on LinkedIn and is curious if it could be a valuable platform for her business. We discuss LinkedIn's potential, tips to increase her visibility, and essential steps to boost her profile, including the importance of connections, activity, and creating a company page. Listen to this conversation to learn actionable steps to enhance your LinkedIn presence!00:00 Introduction and Guest Welcome00:38 Laurie's Background and LinkedIn Usage01:51 The Importance of LinkedIn for Laurie's Audience02:54 Profile Review: Initial Observations03:18 Building Connections and Increasing Activity06:10 Content Strategy for LinkedIn10:42 Creating a LinkedIn Company Page15:10 Conclusion and Final TipsConnect with Laurie on LinkedIn:https://www.linkedin.com/in/laurie-moser-a43b1432/Want a LinkedIn Profile Mini-Audit? Join my free VIP email list, then reply to an email and let me know! https://www.mellermarketing.com/subscribeDownload my FREE checklist - 15 LinkedIn Profile Tips for Coaches & Consultants https://www.mellermarketing.com/list Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

LinkedIn Marketing Pro Tips: Answering Your LinkedIn QuestionsIn this episode, I aswers six LinkedIn questions I received over the past week. (See Below) Key topics include the frequency and types of posts to maximize reach and engagement, the importance of asking for engagement, and strategies for effective LinkedIn networking. I also introduce a new, beta test of a limited-time service offering for ongoing LinkedIn strategy support and share insights on posting photos via the LinkedIn mobile app. Additionally, tips on connecting with the right people on LinkedIn and responding to industry-specific workshop requests are discussed.00:00 Introduction and Marketing Pro Tip00:57 Answering LinkedIn Questions: Frequency of Posting03:04 Content Types and Engagement Strategies04:51 Introducing a New Product Offering07:18 More LinkedIn Questions: Connection Strategies12:07 LinkedIn Features and Workshop Inquiries18:48 Conclusion and Final ThoughtsFeatured Questions & Links to Posts (Answers):1. QUESTION: Thoughts of frequently of posting on LinkedIn? ANSWER: https://www.linkedin.com/feed/update/urn:li:activity:7352411793371164673/ 2. QUESTION: What are your thoughts on the frequency of posting on LinkedIn to avoid getting suppressed? ANSWER: https://www.linkedin.com/feed/update/urn:li:activity:7351975487147048967 3. QUESTION: I want to launch one product before announcing my (name) Summit. In LinkedIn, is it best to introduce the topic for my audience, starting a post with a questionnaire and asking 4 questions before they click on my Checklist? ANSWER: https://www.linkedin.com/feed/update/urn:li:activity:7351648227449864192   4. QUESTION: Should I accept connections from anybody or only be selective of who I should connect with? ANSWER: https://www.linkedin.com/feed/update/urn:li:activity:7350940644078436352   5.     QUESTION: how many photos can you post at one time from the LinkedIn mobile app? ANSWER: 20. https://www.linkedin.com/posts/brendameller_msse2025-activity-7348792024487108609-wIE7 6.     QUESTION: Have you ever delivered a workshop to our audience before (a specific industry, job title type, wearing many hats, not very social media savvy) ANSWER: book me as a presenter: https://www.mellermarketing.com/presenter Submit your LinkedIn questions to me via email:[email protected]  Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

In this podcast episode, I review recent activities, focusing on event planning for the 'Michigan Summit for the Self-Employed' and the upcoming virtual event, 'Marketing for the Self-Employed.' I enjoy planning and hosting these events to support others who are self-employed. Detailed discussions include the lineup of speakers, promotional strategies utilizing LinkedIn and other social media platforms, registration processes, and marketing techniques. Personal anecdotes and actionable insights are shared throughout to guide you in hosting your own successful events. 00:00 Introduction and Welcome00:07 Recap of the Michigan Summit for the Self-Employed01:01 Upcoming Free, Live, Virtual Event: Marketing for the Self-Employed LIVE-A-Thon01:32 Marketing with Meller Community03:29 Event Planning and Speaker Lineup06:25 Promotion Strategies and Email Marketing10:44 Final Preparations and Registration Details16:55 Conclusion and Farewell Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

In this episode, a group discussion covers key strategies for promoting your business at events and the thought process behind naming a business. The participants share practical tips such as using custom name tags, QR codes, and unique business cards to make memorable connections. We also delve into the importance of choosing a business name that is adaptable and reflects the brand identity, while avoiding legal complications and ensuring it stands out. The episode also highlights the significance of preparing for both in-person and online networking to maximize business exposure.00:00 Introduction and Podcast Overview01:11 Office Hours Format and Participation Tips03:57 Networking and Introductions04:11 Using Canva and Google Slides05:01 Independence Day and Smaller Group Dynamics05:56 Introduction Round for All-Stars07:50 Introduction Round for New Participants08:54 Using Zoom Timer for Introductions13:10 Promoting Your Business and Networking Tips28:24 Michigan Summit for the Self-Employed32:45 Podcast Announcement and Group Information33:21 Discussion Topics: Promoting Business and Naming35:00 Interactive Polling with Zoom Reactions36:49 Promoting Your Business at Events37:46 Effective Use of Name Tags41:28 Using QR Codes for Networking43:53 Creative Business Card Ideas55:04 Naming Your Business: Tips and Stories01:04:13 Conclusion and Future SessionsWatch it on YouTube: https://youtube.com/live/ivIDpYPuG9IRegister & Join Us: https://www.mellermarketing.com/FridayVIP Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

Boost Your Event Attendance with LinkedIn Invitations | Step-by-Step GuideThis episode walks you through a step-by-step guide on how to invite your LinkedIn connections to your events, increasing your event attendance significantly. Learn how to navigate LinkedIn's event feature, use filters to target invitations, and send mass invites to your first-level connections. This technique can help you invite up to 1,000 people each week, making it an incredibly effective tool for event marketing. Whether your event is in-person or virtual, this guide will help you reach a wider audience and boost your event's success. Tune in for detailed instructions and useful tips to maximize your event promotion on LinkedIn.00:00 Introduction to the Podcast Episode00:51 Event Marketing Tip: Creating a LinkedIn Event Page01:13 Navigating Your LinkedIn Event Page03:29 Inviting Connections to Your Event04:26 Using Filters for Targeted Invites06:11 Maximizing Your Invites with LinkedIn Features09:25 Handling LinkedIn Hiccups and Final Tips12:53 Conclusion and Call to ActionWatch the video on YouTube: https://youtu.be/ddSayRKLkrg?sub_confirmation=1 Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

In today's episode, we revisit a panel discussion from the March 2024 SHIFT LIVE-A-Thon event, focusing on how to confidently shift from corporate life to becoming a solopreneur. The panel features three inspiring women: Mindy Stern, Michelle B. Griffin, and Michelle Carley. Mindy shares insights from her corporate journey and offers valuable advice for aspiring entrepreneurs. Michelle B. Griffin discusses the importance of personal branding, PR, and LinkedIn visibility.Michelle Carley delves into the financial aspects of starting a business. Each panelist provides actionable tips and resources, making this episode a must-listen for anyone considering the leap from employee to business owner.00:00 Introduction and Episode Overview00:23 Meet the Panelists01:22 Panel Discussion Kickoff02:01 Michelle Griffin on Personal Branding03:13 Michelle Carly on Financial Aspects04:02 Mindy Stern on Career Coaching05:57 Panel Q&A: Key Insights26:27 Final Thoughts and Resources32:37 Conclusion and Next StepsGet access to the full video playback and presenter resources at https://www.mellermarketing.com/shift  Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

In today's episode, we revisit an insightful presentation by my good friend, Christopher G. Johnson, who shared valuable tips at the Shift LIVE-A-Thon event in September 2024. Full event details / playbacks at https://www.mellermarketing.com/introvertshiftChristopher, a virtual event producer and owner of CalmClearMedia, offers practical advice specifically for introverts on how to navigate and use Zoom effectively, particularly if you are self-employed. He dives deep into various Zoom settings, such as managing the waiting room, audio, and video controls, and even suggests scheduling breaks in meetings to avoid Zoom fatigue. Enjoy the episode and be sure to connect with Christopher for more great insights. https://www.linkedin.com/in/cgjohnson/ 00:00 Introduction and Episode Overview00:30 Meet Christopher Johnson: Virtual Event Producer01:52 Zoom Tips for Introverts: Overcoming Challenges02:24 Zoom Settings Walkthrough: Ensuring Smooth Virtual Events06:20 Advanced Zoom Controls: Mastering the Platform10:42 Interactive Q&A and Final Thoughts Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

In this episode of our monthly VIP Office Hours for the self-employed, we dive into essential topics for those who are newly self-employed or considering self-employment. Watch it on YouTube: https://www.youtube.com/watch?v=7U1QxAMU0PU&t=25s?sub_confirmation=1 Highlights include discussions about setting your prices, when to raise them, and knowing when to walk away from tricky client negotiations. Hear valuable insights from various industry professionals, and learn about the tools and strategies that can help you succeed in your own business endeavors. Join me on our upcoming in-person monthly office hour events and free open house for the Marketing with Meller community. Join us and become part of this treasured community focused on growth, networking, and mutual support.00:00 Introduction to VIP Office Hours00:44 Focus on Pricing for the Self-Employed01:06 Guidelines for Participation02:41 Brenda Meller's Journey and Mission03:50 Insurance for the Self-Employed04:13 Deep Dive into Pricing Strategies04:48 All Stars Introductions06:39 Networking and Community Building20:51 New Members Introductions30:23 Discussion on Pricing30:56 Starting Out: Offering a Variety of Services31:33 Determining Pricing: From Corporate Salary to Competitor Analysis33:30 Insights from All Stars: Pricing Strategies and Experiences36:33 Flexible Pricing: Adapting to Different Clients and Markets45:57 When to Raise Your Prices: Signals and Strategies51:20 Knowing When to Walk Away: Handling Difficult Clients59:10 Conclusion and Upcoming EventsConsidering becoming self-employed instead of finding a new job? Already self-employed and want to network with others?Self-Employed Friday VIP Office Hours the 1st Friday from 10-11am ET Every MonthFree to attend. Registration is required at https://www.mellermarketing.com/FridayVIPWHO:These 1st Friday VIP Office Hours sessions are designed for anyone who is considering self-employment instead of a new job, or who is already self-employed. WHAT:A virtual "office hour" to provide you with inspiration, community, and to help provide you with LinkedIn and marketing tips to support your a possible path in self-employment. Free. Registration is required because spaces are limited. WHEN/WHERE:This is a monthly office hour session on Zoom on the 1st Fridays each month. Every Zoom session will also be simulcast to YouTube and added to this podcast. WHY: These calls provide a place to network with like-minded professionals, get live access to me and "allstars" in my network who can answer questions and bounce ideas around. Plus, I love holding small group Zoom calls and resharing these insights via YouTube and on my podcast.  Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

What are page invitation credits on LinkedIn?How do I grow my company page followers on LinkedIn?When should I invite my connections to follow my company page?In this podcast, I explain my techniques to use your LinkedIn page invitation credits to grow your company brand and your business on LinkedIn. Starting with the basics, I guide you through accessing and navigating your company page as an admin. Then, I demonstrate how to invite your connections to follow your page, highlighting search features, selecting target audiences, and managing your 250 monthly credits. Watch the video on YouTube https://youtu.be/IvMmPn9CNOM to learn my best practices for maximizing acceptance rates and tips for systematic use of your credits throughout the month to keep your LinkedIn growth consistent.00:00 Introduction to LinkedIn Page Invitation Credits00:25 Navigating Your LinkedIn Company Page01:50 Inviting Connections to Follow Your Page04:29 Maximizing Your Invitation Credits07:11 Recipient's Perspective and Final Tips11:51 Conclusion and Final Thoughts Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

Why can't I add a website link to my LinkedIn profile? How do I add a website link to the top of my LinkedIn profile? Why can't I edit a website link in my LinkedIn profile? Did LinkedIn remove the website link feature? Word on the street is that LinkedIn is REMOVING the Website Link in Your Top Header Card -- here's what you need to know! LinkedIn is retiring the custom website link feature from our profiles, and I explain its implications. I share steps to verify if we still have access to this feature and provide advice on maintaining or updating the link. I emphasize the importance of acting quickly as LinkedIn rolls out changes in waves and possibly removes features without notice. I guide viewers on how to utilize this feature effectively while it's still available and encourage signing up for my VIP email list for more LinkedIn tips. https://www.mellermarketing.com/subscribe  Thanks to John Espirian: https://www.linkedin.com/posts/johnespirian_if-you-havent-already-added-a-custom-activity-7333518418370797569-4yOK/and to Kevin D. Turner: https://www.linkedin.com/posts/president_newlinkedinfeature-keeprockinglinkedin-activity-7333478326482731009-YJx3/for alerting me and other LinkedIn coaches about this feature change. 00:00 Introduction to LinkedIn Profile Changes 00:42 Highlighting the Retired Feature 01:17 Setting Up and Using the Custom Link 01:37 Redirect Strategies for Expiring Links 03:08 LinkedIn's Feature Rollout Process 04:17 Conclusion and Final Tips Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

In today's episode, I address a question from a client about LinkedIn search appearances and profile views. I explore the insignificance of search results and emphasize the value of profile views for self-employed individuals. We'll delve into how LinkedIn analytics can be misleading and why focusing on profile views is crucial. Additionally, I offer advice on optimizing your LinkedIn presence and being proactive in outreach. If you have any LinkedIn questions, DM me on LinkedIn or email me at [email protected] 00:00 Introduction and Episode Explanation01:24 Question: LinkedIn Search Results02:26 Analyzing LinkedIn Analytics02:55 Understanding Search Appearances06:15 Profile Views vs. Search Appearances08:07 Advice for Job Seekers10:15 Conclusion and Final ThoughtsWatch it on Youtube:https://www.youtube.com/watch?v=tLs7732y21o?sub_confirmation=1 Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

Maximizing Your LinkedIn Company Page: Essential Tips and StrategiesIn this episode, inspired by a recent coaching session, I share practical tips on how to effectively use your LinkedIn company page. Learn why posting at least once a month is crucial, how to engage with your page followers, and build connections. I discuss a four-month content cycle strategy that includes reposting from your profile, highlighting service offerings, sharing evergreen content, and promoting events. Plus, discover ways to make posting easier and more consistent. Tune in for actionable advice that can help boost your LinkedIn presence and lead generation efforts.00:00 Introduction and Episode Inspiration00:13 Importance of Posting on Your LinkedIn Company Page00:52 Client Case Study: Optimizing LinkedIn Profile01:20 Analyzing Page Followers for Potential Leads02:53 Engaging with Page Followers03:44 Creating Your First Company Page Post04:57 Developing a Consistent Posting Strategy05:15 Four-Month Posting Cycle Explained06:59 Additional Posting Tips and ConclusionLinkedIn Company Page Checklisthttps://www.mellermarketing.com/foryourpage BLOG: https://www.mellermarketing.com/blog/use-this-for-your-first-linkedin-company-page-post Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast) 

In this episode, I host the second Friday VIP office hours for the self-employed and those considering self-employment. Broadcasting from a beautiful day in Michigan, I set the stage for an insightful discussion. We address a YouTube live stream error, noting it might resonate with listeners facing similar issues. In the session, we discuss key aspects, including various insurance options for the self-employed, such as health, business, and liability insurance. Members share their experiences and tips on choosing the right insurance plans. Additionally, we explore the use of 'I' versus 'we' in branding, with contributions from various self-employed professionals. The session wraps up with a reminder about our recurring monthly meetings, networking through our LinkedIn group, and an invitation for more individuals to join our supportive community.00:00 Introduction and Setting the Scene00:41 Technical Glitches and Live Streaming Issues01:27 VIP Office Hours Kickoff01:49 Zoom Meeting Guidelines and Participation Tips03:10 Live Streaming Troubleshooting Discussion05:17 All-Star Introductions13:02 Newcomer Introductions18:50 Navigating Self-Employment and Job Transition22:00 Health and Business Insurance for the Self-Employed30:47 Unexpected Connections and Introductions31:09 Kenneth Lang's Journey to Self-Employment32:53 Andy Discusses Health Sharing and Financial Coaching37:14 Gihan's Perspective on Health Insurance40:13 Understanding Business Insurance50:22 The 'We' vs. 'I' Debate in Business55:35 Final Remarks and Networking TipsMy LinkedIn post about the Zoom to YouTube livestream error:https://www.linkedin.com/posts/brendameller_youtube-marketing-socialselling-activity-7324088046683836416-DecmConsidering becoming self-employed instead of finding a new job? Already self-employed and want to network with others?Join my *free* Friday VIP Office Hours with Brenda Mellerhttps://www.mellermarketing.com/FridayVIP Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)