4 Lessons from 400 Episodes of Amazon PPC

Today Mike is flying solo, and for once the case file is his own: 400 episodes of The PPC Den, and what a decade of these conversations actually taught him about who wins on Amazon and who just stays busy.There's a shirt involved. There's a DSLR. There's also the small matter of being #1 on both of FeedSpot's Amazon podcast lists - the 9 Best Amazon PPC Podcasts and the 14 Best Amazon Advertising Podcasts - which raises the question of how those are two different lists. Mike rewinds eight years to the first two videos ever published, back when the bidding advice was revenue-per-click and the first episode of this show asked whether we were living in the golden age of Amazon PPC.Then the part worth writing down. Across 400 episodes and ten years of running Ad Badger, four things keep showing up in the people who succeed: they're never distracted by nonsense, they know how to prioritize, they never stop chasing product-market fit, and they treat the job as one that keeps evolving. On the way through you'll hear why there are no silver bullets, only lead bullets, why the most successful accounts Mike has worked on were the ones he barely had to touch, and the line most sellers have backwards - great PPC cannot save bad product-market fit, and PPC is the thing that tells you whether you have it.We'll see you in The PPC Den!🦡 Highlights00:00 - Intro: 400 episodes of The PPC Den00:32 - The DSLR, the shirt, and the milestone01:32 - Two FeedSpot lists, two #1 rankings01:54 - The first two YouTube videos, eight years ago02:31 - The very first episode: the golden age of Amazon PPC03:44 - Lesson 1: never distracted by nonsense04:15 - No silver bullets, only lead bullets05:48 - Lesson 2: the skill of prioritization05:58 - Why the job got more complicated, not less07:04 - Lesson 3: the product-market fit nobody finishes07:20 - The easiest campaigns, and why they were easy08:16 - What PPC tells you about product-market fit08:40 - Lesson 4: the evolving role of the PPC manager09:06 - The stock level and PPC performance mashup09:51 - The commitments for the next 100 episodes10:58 - The weekly digest plan11:19 - Every company is a software company12:52 - What 400 episodes changed🦡 Resources & Links🦡 GET AD BADGER ➡️Find Michael Erickson Facchin - Ad Badger's CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingHow to Find Your Amazon Cross-Sales and True Organic Sales📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notesHost and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno