4 Marketing Lessons From 2023’s Best Ad Campaigns

What makes a successful ad campaign? Is it creativity? Virality? Cultural relevance? Brand Impact? Kipp is joined by Lestraundra Alfred to cover the best marketing campaigns of 2023. Lestraundra is a HubSpot creator. She’s co-host of the balanced Black Girl podcast, and a marketing pro. She also wrote an amazing blog post about the most successful marketing campaigns of 2023 on the HubSpot blog. They discuss the top performing campaigns based on creativity, effectiveness, and impact. Plus, lessons learned, key takeaways and honorable mentions. Top Performing Campaigns: Snoop Dogg's Solo Stove Campaign Nicki Minaj's Gag City Campaign Ben Affleck and Dunkin' Donuts Campaign Walmart's Mean Girls-themed Black Friday Campaign Mentions: Lestraundra’s Blog Post: https://blog.hubspot.com/marketing/best-marketing-campaigns-2023 Snoop Dogg Solo Stove Campaign: https://www.youtube.com/watch?v=RdsAR9l_fI4 Nicki Minaj Gag City Teaser: https://www.youtube.com/watch?v=fTLmjgntQsE Ben Affleck’s Dunkin Donuts Ad: https://www.youtube.com/watch?v=EQgCl_MAgBM Walmart's Mean Girls-themed Black Friday Campaign: https://www.youtube.com/watch?v=PH59qo5j4us Follow us for everyday marketing wisdom straight to your feed! YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.