Marketing Against The Grain

Free Meta Ad Creative Prompt Pack: https://clickhubspot.com/prgl Ep. 452 Could your company grow to $20M in revenue in just 20 months by focusing 80% of your ad budget on a single channel? Kipp, Kieran, and guest Danny Yeung (CEO and co-founder of IM8) dive into the marketing strategy behind the explosive growth of IM8 and how Meta became their powerhouse for customer acquisition. Learn more on how to master Meta’s platform with creative-first tactics, build a high-performing marketing team for rapid scale, and leverage offline strategies to make your brand unforgettable. Mentions Danny Yeung https://hk.linkedin.com/in/dyeung22 IM8 https://im8health.com/ Prenetics https://www.prenetics.com/ Allianz https://www.allianzlife.com/ Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Ask Kipp and Kieran a question! https://form.asana.com/?k=U4n5W_3WC2SkQO1bwK8Xzg&d=8587152060687 Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/@matgpod  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Build your AI marketing department with this Claude skill: ⁠https://clickhubspot.com/rlcb⁠ Ep. 451 Is the CMO role dying? Kipp and Kieran dive into why marketing’s highest seat is under pressure and what founders and marketers should do about it. Learn more on why the expectations for marketing leaders are higher than ever, how the evolution of marketing skills and AI are shaping the talent pipeline, and what strategies companies can use when they can’t find the perfect head of marketing. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book LinkedIn https://www.linkedin.com/ Ask Kipp and Kieran a question! https://form.asana.com/?k=U4n5W_3WC2SkQO1bwK8Xzg&d=8587152060687 Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/@matgpod  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Turn social comments into leads with Claude + Blotato: https://clickhubspot.com/rkhv Ep. 450 How can one Reel drive $120,000 in annual recurring revenue for your business? Kipp, and guest Sabrina Ramonov of Blotato dive into how high-performing social content and automated DMs can be seamlessly converted into real revenue and loyal customers. Learn more on building viral social funnels, the power of DM automation for lead capture and monetization, and why treating short-form video as advertising for your long-form brand is the ultimate growth strategy. Mentions Sabrina Ramonov https://www.youtube.com/@sabrina_ramonov Blotato https://www.blotato.com/ Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Claude https://claude.ai/ ChatGPT https://chatgpt.com/ Ask Kipp and Kieran a question! https://form.asana.com/?k=U4n5W_3WC2SkQO1bwK8Xzg&d=8587152060687 Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/@matgpod  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

*Build your AI Research Desk in Codex:* https://clickhubspot.com/inyh Ep. 449 Is informational content on the internet dead? Kipp, Kieran, and guest Matt Wolfe (Future Tools) dive into how you can reclaim hours each week by automating newsletter reading, brand mentions, and industry news updates with your own personal AI system. Learn more on building a custom info dashboard with AI agents, the future of media consumption and creator-business relationships, and how you can leverage open-source tools to create a second brain for your work and life. Mentions Matt Wolfe https://www.youtube.com/@mreflow Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book GitHub https://github.com/ Gemini Omni 1.1 Flash https://blog.google/innovation-and-ai/technology/developers-tools/build-with-gemini-omni-1-1-flash/ Codex https://chatgpt.com/codex/ Claude https://claude.ai/ Obsidian https://obsidian.md/ Ask Kipp and Kieran a question! https://form.asana.com/?k=U4n5W_3WC2SkQO1bwK8Xzg&d=8587152060687 Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/@matgpod  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Build your AI marketing department with this Claude skill: https://clickhubspot.com/uyon Ep. 448 Can you really fire your entire marketing team and replace them with AI? Kieran dives into the reality behind agentic marketing systems by putting an AI-powered marketing “team” to the test for a fast-growth AI company. Learn more on how AI audits and rewrites website copy, tackles product positioning, competes in search and LLMs, and whether these emerging systems can actually outperform the average marketer or just generate average results. Mentions Open Source GitHub system https://github.com/Yuzzyuk/marketing-os Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Claude https://claude.ai/login ChatGPT https://chatgpt.com/ Ramp https://ramp.com/ 1Mind https://www.1mind.com/ Ask Kipp and Kieran a question! https://form.asana.com/?k=U4n5W_3WC2SkQO1bwK8Xzg&d=8587152060687 Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@marketingatg  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get our anti-AI slop checklist: https://clickhubspot.com/lhug Ep. 447 For most people, AI is making your marketing worse. For a select few, it's making it 10 times better.  Kipp and guest David Epstein (author of Range (#1 NYT bestseller) and the new Inside the Box: How Constraints Make Us Better (May 2026)) dive into why AI is creating a wave of “slop marketing” and what marketers can do to protect—and strengthen—their critical thinking in an age of automation. Learn more on proven frameworks for defining the right problems, the power of independent team thinking, and how cutting through complexity helps you deliver clear, remarkable marketing. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book David Epstein https://davidepstein.com/ Inside the Box: How Constraints Make Us Better https://a.co/d/0dSEv0R5 Nest https://home.nest.com/ Scite https://scite.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@marketingatg  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Free: build a Claude-powered content engine https://clickhubspot.com/mslb Ep 446 What does it actually take to 5x your solo marketing business in a year using AI? Kipp, Kieran, and guest Barbara Jovanovic (Founder of Startup Cookie) dive into how top solo marketers are scaling agencies with agentic AI systems, and why most automated LinkedIn content totally misses the mark. Learn more on how agentic systems drive efficiency and scale for one-person teams, the difference between building a real content workflow versus relying on prompts, and why authentic insights—not just automation—are the secret to standout founder-led growth on LinkedIn and X. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Barbara Jovanovic https://www.linkedin.com/in/barbara-startup-cookie StartupCookie https://startupcookie.com/ Claude https://claude.ai/ ChatGPT https://claude.ai/ ChatGPT Codex https://chatgpt.com/codex/ Granola https://www.granola.ai/ Buffer https://buffer.com/ Wispr Flow https://wisprflow.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@marketingatg  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 445 Everybody online is telling you that the only marketers who will survive in the AI era are systems builders. But what does that even mean—and how do you actually build your own AI-powered marketing system? Kieran dives into the essential starting stack every marketer can implement to become a systems builder and thrive with AI. Learn more on the key layers of a marketing AI system, how to create a personalized intelligence layer that powers your skills and plugins, and the tools you can use to automate your workflow, scale yourself across your team, and stand out with a differentiated product story. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Claude https://claude.ai/ ChatGPT https://chatgpt.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@marketingatg  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Build your AI knowledge base (template + kit): https://clickhubspot.com/fhfs Ep. 444 Stop outsourcing your intelligence to AI assistants—build your own personal intelligence layer instead! Kieran dives into how to construct your own marketing intelligence layer that you can plug into any AI assistant for a serious competitive edge. Learn how to capture and structure career learnings, keep your intelligence portable and up-to-date, and turn your unique insights into the biggest differentiator in the age of AI. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book ChatGPT https://chatgpt.com/ Claude https://claude.ai/ Gemini https://gemini.google.com/ Obsidian https://obsidian.md/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@marketingatg  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Influencer-Led Growth Stack (10 prompts): https://clickhubspot.com/gfdr Ep. 443 What’s the clever, better alternative to pouring more money into Google or Meta ads? Kipp dives into a step-by-step playbook for launching your first influencer campaign that any marketer can use to break away from rising ad costs and stale channels. Learn more on how to find the right influencers for your brand, calculate smart budgets and ROI for partnerships, and use a proven scorecard to evaluate creators for long-term success. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Unilever https://www.unilever.com/ Founders Podcast https://www.founderspodcast.com/ Claude https://claude.ai/ Perplexity https://www.perplexity.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@marketingatg  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Paid Ads Rebuild: 3 Workflows + 8 Prompts to Fix What AI Broke: https://clickhubspot.com/jgvk Ep. 442 50% of Google searches now result in zero clicks, how does that affect your 2027 ad budget? Kipp dives into how AI has completely disrupted the paid ads landscape, changing where you should spend your marketing dollars and what those ads actually cost. Learn more on which ad channels have become more expensive, where you can still find underpriced opportunities like YouTube Shorts, and why most 2027 marketing budgets are already broken if they don’t account for these rapid changes. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book HeyGen https://app.heygen.com/ Captions https://captions.ai/ Canva https://www.canva.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Map your media spend with our full-funnel audit template: https://clickhubspot.com/ckev Ep. 441 Distribution is undefeated—and if you’re not building systems to measure real sales impact, you don’t have a business. Kipp and guest Benoit Vatere (Liquid Death’s Chief Media and Digital Commerce Officer) dive into the untold story of Liquid Death’s explosive growth, and the critical role of full-funnel marketing systems behind the brand. Learn more on how to measure incrementality instead of just chasing ROAS, why big home-run tests matter more than small optimizations, and the approach to creative and channel strategy that actually builds both brand and revenue.  Mentions Benoit Vatere https://www.linkedin.com/in/benoitvatere Liquid Death https://liquiddeath.com/ Loop: Outlearn. Outmarket. Outgrow https://a.co/d/08By5k2w Mike Cessario https://www.linkedin.com/in/mikecessario Landman https://www.paramountplus.com/shows/landman/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Weekly AI Content Ideation System: https://clickhubspot.com/rtjed Ep. 440 Are you still stuck regurgitating the same content ideas that everyone else is using?  Kieran dives into the secrets behind building a world-class AI content ideation system that delivers fresh, high-impact ideas every time. Learn more on mapping proven content patterns to your platforms, crafting rich audience profiles (that go beyond basic ICPs), and building a personal content queue to keep your creativity flowing—all while making AI your creative superpower, not a shortcut. Mentions Loop: Outlearn. Outmarket. Outgrow https://a.co/d/08By5k2w Claude https://claude.ai/ ChatGPT https://chatgpt.com/ Substack https://substack.com/ Atomic Habits https://jamesclear.com/atomic-habits Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Anti-AI Slop Checklist: https://clickhubspot.com/olkw Ep. 439 Are you just passing AI-generated slop back and forth at work? Kipp and guest Hilary Gridley (founder of the newsletter Writerbuilder) dive into how teams can escape the AI slop doom loop and leverage artificial intelligence to scale taste, judgment, and high-performance work—not just automate mediocrity. Learn more on the crucial role of clarity and context in AI-powered teams, why leaders must redefine what “good” looks like, and practical tools to set quality bars, create feedback loops, and eliminate sloppy outputs from your team’s workflow. Mentions Hilary Gridley https://www.linkedin.com/in/hilarygridley Loop: Outlearn. Outmarket. Outgrow https://a.co/d/08By5k2w Writerbuilder https://hils.substack.com/p/writing-is-building-now Maven https://maven.com/hilary-gridley/ai-powered-people-management Whoop https://www.whoop.com/ Claude https://claude.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Free guide + skill: build social carousels in claude cowork: https://clickhubspot.com/dkhc Ep. 438 How do you differentiate your marketing when everyone else is using the same AI tools?  Kipp and Kieran dive into building next-level marketing systems with AI that actually set you apart, featuring digital growth consultant and educator Grace Leung. Discover why context is king in AI marketing, how to build simple but powerful systems that scale, and the secret to making your brand voice and strategy shine through every asset. Learn more on designing reusable AI workflows, structuring context-rich file systems, and maximizing team collaboration while building a future-proof marketing stack. Mentions Loop: Outlearn. Outmarket. Outgrow https://a.co/d/08By5k2w Grace Leung https://www.youtube.com/@graceleungyl Claude Cowork https://support.claude.com/en/articles/13345190-get-started-with-claude-cowork ChatGPT https://chatgpt.com/ Codex https://openai.com/codex/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

200+ Business Ideas: https://clickhubspot.com/wrdj Ep. 437 How do you find business ideas before they go viral—and turn them into real income? Kipp, Kieran, and guest Chris Koerner (entrepreneur and host of The Koerner Office Podcast) dive into the unique mindsets, strategies, and tactics needed to spot opportunities before they explode and build successful businesses from them. Learn more on how to pattern match hidden opportunities, leverage AI to scale new service models, and uncover overlooked markets that are ripe for innovation.  Mentions Chris Koerner https://www.chrisjkoerner.com/ The Koerner Office https://www.youtube.com/@thekoerneroffice Buc-ees https://buc-ees.com/ Shopify https://www.shopify.com/ Claude https://claude.ai/ LoopNet https://www.loopnet.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Build Your AI Second Brain: https://clickhubspot.com/ldwc Ep. 436 The number one trend in AI right now is the rise of AI second brains—personal operating systems designed to accelerate careers and make work smarter, not harder. Kieran dives into how building your own AI second brain can transform personal productivity, decision-making, and the way you learn. Learn more on how AI second brains store and retrieve knowledge, the core building blocks for setting one up, and why continuous information ingestion helps your personal system compound intelligence over time. Mentions Andrej Karpathy https://karpathy.ai/ Obsidian https://obsidian.md/ Tiago Forte https://www.youtube.com/@TiagoForte Notion https://www.notion.com/ Brian Halligan https://www.linkedin.com/in/brianhalligan Claude https://claude.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Free Claude + Codex Skill-Building Starter Pack: https://clickhubspot.com/clzf Ep. 435 Are you just asking AI questions, or are you actually building repeatable skills? Kipp and guest Riley Brown (content creator and AI educator) dive into how to level up your content game and marketing efficiency by strategically creating and collaborating with AI agents. Learn more on why documenting your weekly workflows is a game changer, how to turn AI experiments into scalable skills, and what the frontier of agent-powered team collaboration looks like in platforms like Codex and Slack. Mentions Riley Brown https://www.youtube.com/channel/UCMcoud_ZW7cfxeIugBflSBw Loop: Outlearn. Outmarket. Outgrow. https://www.amazon.com/dp/1637636105?ref_=cm_sw_r_ffobk_cp_ud_dp_VPTVJUW097F1PLSGOQTH&bestFormat=true Claude https://claude.ai/ Anthropic https://www.anthropic.com/ SupaData https://supadata.ai/ Notion https://www.notion.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Free GTM Prompt Pack for Perplexity Computer: https://clickhubspot.com/gbvs Ep. 434 Can one RevOps leader and a team of AI agents really replace a 10-15 person operations team?  Kieran and guest Nate Follen (Head of strategy and Ops for Perplexity) dive into the real-world impact of Perplexity on modern go-to-market and RevOps workflows. Learn more on automating tedious CRM audits, building thoughtful event workflows with AI-powered model councils, and creating a scalable skills library for proactive, agent-driven teams. Mentions Nate Follen https://www.linkedin.com/in/follen Perplexity https://www.perplexity.ai/ Ramp https://ramp.com/ Ironclad https://ironcladapp.com/ Apollo https://www.apollo.io/ Nvidia https://www.nvidia.com/en-us/ Gemini https://gemini.google.com/app Claude https://claude.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Build Your First AI Employee (Free Workflow + Prompt): https://clickhubspot.com/rkvr Ep. 433 What if you could have an AI employee working right alongside you, automating key business workflows? Kieran and guest Nick Vasilescu (Co-founder of Orgo) dive into how agents are the next big form of business leverage.  Learn more on what it actually takes to get a functional AI agent up and running, how new connector tools like Composio make integrations simple, and why giving your agent a second brain with an Obsidian Vault is a game-changer for business productivity. Mentions Nick Vasilescu https://www.nickvasilescu.com/ Orgo https://www.orgo.ai/ Hermes Agent https://hermes-agent.nousresearch.com/ Composio https://composio.dev/ OpenClaw https://openclaw.ai/ GLM 5.2 https://z.ai/blog/glm-5.2 Obsidian https://obsidian.md/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

The marketing trends that matter this year: https://clickhubspot.com/djsk Ep. 432 AI usage does not mean productivity. Kipp and Kieran dive into the radical changes required to thrive in the AI-driven “Loop Marketing” era, and why outcome-obsession is now the only way to win. Learn more on why marketing has been more disrupted by AI than any other profession, how top teams organize for speed and learning, and nine essential principles behind Loop Marketing that will turbocharge your career and completely reshape how modern marketing teams operate. Mentions Loop: Outlearn. Outmarket. Outgrow. https://www.amazon.com/dp/1637636105?ref_=cm_sw_r_ffobk_cp_ud_dp_213Z2Q17JG0WJ0J5JHR1_1&bestFormat=true Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Workflow for building skills with Claude Code & Codex: https://clickhubspot.com/kcta Ep. 431 Should you just use Claude Code and Codex for your main workflows? Kipp, Kieran, and guest Peter Yang (led products and teams at Roblox, Reddit, Amazon (Twitch), and Meta) dive into how marketers can transform their productivity with AI-driven systems, building reusable automations, and evaluating AI output for real impact. Learn more on identifying and documenting your workflows, building and refining AI “skills,” and harnessing powerful evaluation methods (evals) to ensure your automations actually deliver results. Mentions Peter Yang https://www.youtube.com/@peteryangyt Codex https://openai.com/codex/ Claude Code https://claude.com/product/claude-code Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get our AI Newsletter Stack (with prompts): https://clickhubspot.com/weqr Ep 430 55% of buyers of a $10 playbook became paying users for Beehive, driving massive business value. Kipp and Tyler Denk (Co-Founder and CEO of beehiiv) dive into how founder-led content, owned audiences, and strategic digital products can supercharge growth—even without massive scale. Learn more on the power of email as a direct, owned channel, building trust and community through transparency, and why even niche, high-intent audiences can unlock serious monetization and brand loyalty in the creator economy. Mentions Tyler Denk https://www.linkedin.com/in/tyler-denk beehiiv https://www.beehiiv.com/ Morning Brew https://morningbrewinc.com/ Business Insider https://www.businessinsider.com/ Cloudflare https://www.cloudflare.com/ David Senra https://www.davidsenra.com/ Loop: Outlearn. Outmarket. Outgrow. https://a.co/d/03y0GZHi Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Free Guide to Build Your Personal AI Wiki: https://clickhubspot.com/fcmt Ep. 425 You can create a second brain in 15 minutes and for free. Kipp and Matt Wolfe (Future Tools) dive into how to build your own "second brain" using tools like Obsidian and Codex, so you can finally make use of all the information you’re gathering. Learn more on setting up a personal wiki to organize your knowledge, harnessing AI-powered agents to automate and interlink content, and turning your information hoarding into proactive recommendations and smarter business decisions. Mentions Matt Wolfe https://www.linkedin.com/in/matt-wolfe-30841712/ Future Tools https://futuretools.io/ Obsidian https://obsidian.md/ Obsidian Web Clipper https://obsidian.md/clipper Codex https://openai.com/codex/ Claude Code https://code.claude.com/docs/en/overview Cursor https://cursor.com/ Andrej Karpathy https://karpathy.ai/ Visual Studio Code https://code.visualstudio.com/ Notion https://www.notion.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Audit your AI Search Visibility with our free resource: https://clickhubspot.com/orjh Ep. 428 93% of searches in Google’s new AI mode end without a single click—are your SEO dashboards lying to you? Kipp dives into Google’s biggest search overhaul in 25 years and what it means for marketers and businesses. Learn more on why keyword ranking is dead, how AI-driven search is changing consumer behavior, and the three strategies you need to shift your marketing for the new era of AI-powered search. Mentions Logan Kilpatrick https://x.com/OfficialLoganK Google I/O https://io.google/2026/ ICODA https://icoda.io/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 427 Are Dhar Mann videos more therapeutic than talking to friends, family, or even a therapist? Kipp, Kieran, and guest Dhar Mann (founder of Dhar Mann Studios), dive into how brands can unlock explosive growth and deep audience connection. Learn more about what it takes to move hearts and communities through storytelling, how to balance emotional connection versus gaming the platform algorithm, and the step-by-step HEART framework that transforms content into impact. Mentions Dhar Mann https://www.youtube.com/@DharMann What Happens Next - The Dhar Mann Podcast https://www.youtube.com/channel/UCR9M5Nh-CftZxJZqfcNnIYw/featured Adobe Premiere https://www.adobe.com/products/premiere.html Loop: Outlearn. Outmarket. Outgrow https://a.co/d/0bliMe9t Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Free: Build an AI Data Analysis Agent in Codex https://clickhubspot.com/eqfk Ep. 429 Is AI-powered data analysis light years away from replacing humans?  Kipp and guest Sundas Khalid (data science and AI leader) dive into how agentic analytics is transforming data science, what human judgment still brings to the table, and how to master cutting-edge AI tools for your work.  Learn more on how to leverage Codex and other AI tools for real-world data analysis, the crucial mindset shifts and skills every data-driven professional needs, and why asking the right questions—and validating AI output—will set you apart in the age of agentic analytics. Mentions Sundas Khalid https://www.youtube.com/sundaskhalid Codex https://openai.com/codex/ Gemini https://gemini.google.com/ Claude https://claude.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get the Voice AI Prompt Pack for Marketers: https://clickhubspot.com/fd5a Ep. 426 AI will give your brand an actual voice. Kipp dives into the hottest trend in AI that not many are talking about—Voice AI—and how it’s set to revolutionize your brand’s customer experience. Learn more on why real-time voice is the new marketing channel you can’t afford to ignore, how foundational advances from OpenAI and Thinking Machines make AI conversations faster and more human than ever, and the steps every marketer should take to define, audit, and upgrade their brand’s voice in the age of AI. Mentions GPT‑Realtime‑2 https://openai.com/index/advancing-voice-intelligence-with-new-models-in-the-api/ Thinking Machines https://thinkingmachines.ai/ Willow Voice https://willowvoice.com/ ElevenLabs https://elevenlabs.io/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get the Winning AEO Playbook: https://clickhubspot.com/oksd Ep. 424 “I can't go a single second without someone asking me what the heck answer engine optimization is.” Kipp and Kieran have Beeri Amiel (Product at HubSpot and founder of XFunnel) and Aja Frost (Sr. Director of Global Growth and Paid at HubSpot) dive into the launch and demo of HubSpot's brand new AEO tool, built to track your visibility in answer engines and help you win the next evolution of search. Learn more on building your AEO strategy, measuring share of voice and sentiment, and using actionable insights to drive results your boss will love. Mentions Aja Frost https://www.linkedin.com/in/ajafrost/ Beeri Amiel https://www.linkedin.com/in/beeri-amiel/ HubSpot AEO Portal https://clickhubspot.com/aeo Dell https://www.dell.com/en-us HP https://www.hp.com/us-en/home.html Lenovo https://www.lenovo.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Grab our Claude Code Skill to find a unique content angle: https://clickhubspot.com/lhdv Ep. 423 There’s one Claude skill that will separate you from the other AI content. Kipp and Kieran dive into how AI content creation is broken—and how you can use the “Opposite Start” framework to break out of the red ocean of repetitive ideas and truly stand out. Learn more on why most marketers use AI the wrong way, how to find blue ocean ideas by inverting mainstream narratives, and practical strategies to turn AI into an ideation powerhouse—not just a content machine. Mentions Claude https://claude.ai/ Perplexity https://www.perplexity.ai/ LinkedIn https://www.linkedin.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get our Guide to Rank #1 on Google in 2026: https://clickhubspot.com/lmfv Ep. 422 How can you differentiate valuable content from generic AI-generated slop? Kipp dives into how to create non-commodity content that AI and your competitors can't replicate, giving you an edge in the new search-driven world. Learn more on the crucial differences between commodity and non-commodity content, the six key checkpoints every marketer should hit (like proprietary evidence, expert takes, and a real point of view), and how to use a free grader tool to level up your blog, landing pages, and newsletters for better rankings and more traffic. Mentions Barry Schwartz https://x.com/rustybrick Danny Sullivan https://www.linkedin.com/in/dannysullivan Dharmesh Shah https://www.linkedin.com/in/dharmesh Brian Halligan https://www.linkedin.com/in/brianhalligan Claude https://claude.ai/ Perplexity https://www.perplexity.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get the most out of AI with our free AI ROI Scorecard: https://clickhubspot.com/epkj Ep. 421 What if your team burned through your entire AI budget in just six months? Kipp and Kieran dive into the wild world of “token maxxing”—the new Silicon Valley trend of spending as much as possible on AI tokens without clear outcomes. Learn more on why AI token usage is skyrocketing, the difference between “token maxxing” and “outcome maxxing,” and powerful frameworks every marketing leader can use to turn AI spend into real business growth. Mentions Nvidia https://www.nvidia.com/en-us/ All In Podcast https://www.youtube.com/watch?v=gwW8GKwHB3I Claude https://claude.ai/ Perplexity https://www.perplexity.ai/ Manus https://manus.im/ Gemini https://gemini.google.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Start a free trial of HubSpot's new AEO tool: https://clickhubspot.com/wdlc Ep. 420 In AI search,, relevancy matters more than authority. Kipp, Kieran, Beeri Amiel (Product at HubSpot and founder of XFunnel), and guest Sam Parr (Host of My First Million) dive into how AI-driven answer engines are disrupting traditional SEO and what marketers must do to adapt. Learn more on how AEO (Answer Engine Optimization) is changing the rules of search, why citation and content relevance matter more than authority, and what tools and tactics you can implement to succeed in the new era of AI search. Mentions Sam Parr https://www.linkedin.com/in/parrsam My First Million https://www.mfmpod.com/ Hampton https://joinhampton.com/ The Hustle https://thehustle.co/ Beeri Amiel https://www.linkedin.com/in/beeri-amiel XFunnel https://www.xfunnel.ai/ HubSpot AEO Portal https://clickhubspot.com/aeo Ahrefs https://ahrefs.com/ Google Search Console https://search.google.com/search-console/about Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get our free Claude Cowork Workflow: https://clickhubspot.com/detf Ep. 419 How do you publish 250 pieces of content per week with zero employees? Kipp and Sabrina Ramonov of Blotato, dive into the exact AI-powered content workflow that built a 2 million-person audience—all as a solo creator. Learn more on building repeatable brand voice skills with AI, automating content creation from raw images, and managing an entire social media calendar through smart connectors and tools. Sabrina Ramonov is on a mission to teach 1 million people AI. She’s the solo founder of Blotato.com, an AI SaaS app for creators and entrepreneurs to go viral on multiple social platforms like me (0 to 500k+ in 6 months solo). Mentions Sabrina Ramonov https://www.youtube.com/@sabrina_ramonov Blotato https://www.blotato.com/ Claude Cowork https://support.claude.com/en/articles/13345190-get-started-with-claude-cowork Airtable https://www.airtable.com/ Canva https://www.canva.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Start a free trial of HubSpot's new AEO tool: https://clickhubspot.com/apeo Get the AEO playbook that made HubSpot the #1 most visible CRM in AI search: https://clickhubspot.com/mfle Ep. 418 Did you know tools like ChatGPT and Claude are already telling your customers to buy from your competitors—and you might not even know it?  Kipp dives into the rise of Answer Engine Optimization (AEO) and how AI search engines are transforming the way businesses are found and recommended online. Learn more on why traditional Google search is no longer enough, how AI-driven recommendations are shaping customer decisions, and the must-do strategies to ensure your brand shows up across every major AI-powered search engine. Mentions ChatGPT https://chatgpt.com/ Claude https://claude.ai/ Perplexity https://www.perplexity.ai/ Zendesk https://www.zendesk.com/ Intercom https://www.intercom.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Start a free trial of HubSpot's new AEO tool: https://clickhubspot.com/aoec Ep. 417 Everyone told you the blog is dead—but the data proves we were all wrong. Kipp, Kieran, Aja Frost (Sr. Director of Global Growth and Paid at HubSpot), and Beeri Amiel (Product at HubSpot and founder of XFunnel) dive into how answer engines like ChatGPT, Claude, and Google Gemini are reshaping how companies get discovered online, and why your blog matters more than ever. Learn more on real-world AEO (Answer Engine Optimization) insights, why blog posts and listicles dominate AI citations, the science of influencing robots (not just people), and the new playbook for building trust across YouTube, Reddit, and LinkedIn. Mentions Aja Frost https://www.linkedin.com/in/ajafrost/ Beeri Amiel https://www.linkedin.com/in/beeri-amiel/ XFunnel https://www.xfunnel.ai/ ChatGPT https://chatgpt.com/ Claude https://claude.ai/ Gemini https://gemini.google.com/app Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Kieran's guide to turn Claude into a marketing machine: https://clickhubspot.com/knbr Ep. 416 Is your AI marketing output stuck at "just okay" no matter how much you refine your skills? Kieran dives into why building better skills isn’t enough—and shares the Pixar-inspired secret to world-class, distinctive results with AI. Learn more on the crucial difference between skills and the foundational context layer, harnessing "brain trust" principles to transform your marketing, and the four foundational files every marketer needs to move from average to extraordinary content. Mentions Claude Code https://code.claude.com/docs/en/overview Pixar https://www.pixar.com/ Edwin Catmull https://en.wikipedia.org/wiki/Edwin_Catmull Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Free guide to climb the AI Skill Ladder (7 agent tools + prompts): https://clickhubspot.com/mgtv Ep. 415 What if you could turn AI into your second brain? Kipp, Kieran, and guest Kevin Hutson (Futurepedia) dive into the levels of AI maturity and how marketers can go from AI novices to master workflow builders. Learn more on the step-by-step journey to AI fluency, the power of building reusable AI skills, and how to leverage tools like Manus to automate complex marketing workflows and outperform the competition. Mentions Kevin Hutson https://www.youtube.com/@futurepedia_io Futurepedia https://www.futurepedia.io/ Manus https://manus.im/ Glean https://www.glean.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get our free AI Ad Prompt Kit: https://clickhubspot.com/skw Ep. 414 How do you create killer ads when you don’t have a marketing team or big budget?  Kipp dives into testing out Replit’s latest AI ad generation tool live, showing how anyone can validate ideas and iterate ad creative faster than ever. Learn more on crafting powerful prompts that drive results, iterating your way to great creative without breaking the bank, and navigating the pitfalls and possibilities of AI-powered ad creation on platforms like LinkedIn, Google, and Instagram. Mentions Replit https://replit.com/ Claude Opus 4.6 https://www.anthropic.com/news/claude-opus-4-6 Willow Voice https://willowvoice.com/ Base44 https://base44.com/ Lovable https://lovable.dev/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get Matt's free Vibe Design Guide: https://clickhubspot.com/wkse Ep. 413 What if you could design a website just by describing what you want? Kipp has Matt Wolfe (Future Tools) dive into Google's new Stitch tool, which uses AI to turn your prompts into polished web designs—no coding or design experience required. Learn more on how Vibe Design changes the way marketers build landing pages, why Stitch could replace legacy tools like ClickFunnels, and how you can export and iterate your site ideas directly inside Google's workflow. Mentions Matt Wolfe https://www.linkedin.com/in/matt-wolfe-30841712/ Future Tools https://futuretools.io/ Google Stitch https://stitch.withgoogle.com/ Google AI Studio https://aistudio.google.com/ Figma https://www.figma.com/ vibe design https://blog.google/innovation-and-ai/models-and-research/google-labs/stitch-ai-ui-design/ ClickFunnels https://www.clickfunnels.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Free Guide → Build a Custom Marketing Agent in Perplexity Computer: https://clickhubspot.com/ebnv Ep. 412 How fast can you build a viable marketing tool with AI? Kipp and Kieran dive into building a Creator Hub app on air, showing real-time problem-solving, iteration, and what it takes to turn an AI prototype into an MVP tool. Learn more on leveraging AI for creator partnerships, the behind-the-scenes process of live building with Perplexity Computer and Claude Code, and the surprising bugs, breakthroughs, and best practices when using these tools for marketers chasing innovation. Mentions Perplexity Computer https://www.perplexity.ai/computer/new Claude Code https://claude.com/product/claude-code Wispr Flow https://wisprflow.ai/ Manus https://manus.im/ Codex https://openai.com/codex/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get our AI Career Guide ($100k AI jobs): https://clickhubspot.com/hjbs Ep. 411 “Most marketing teams are scaling with AI right now, and the output is getting worse and worse” Kieran dives into the 5 essential future roles every marketing team needs to master AI and stand out as AI transforms the industry.  Learn more on why simply creating more content with AI isn’t enough, how brands like Unilever and Coca-Cola are experimenting (and sometimes struggling) with AI-driven marketing, and which new roles—like prompt strategist and agent ops manager—will define successful marketing teams in the era of autonomous agents. Mentions Unilever https://www.unilever.com/ Claude https://claude.ai/ Perplexity https://www.perplexity.ai/ Veo3 https://aistudio.google.com/models/veo-3 Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get Kieran's 11-skill AI content team: https://clickhubspot.com/fkbm Ep. 410 The aftermath of the webinar is more important than the presentation itself. Barbara Jovanovic, Co-Founder of Startup Cookie, dives into the secrets behind building a zero-employee marketing agency powered by AI, as outlined by Barbara. Learn more on automating content creation from webinars and podcasts, building custom AI agents for personalized marketing workflows, and maximizing team collaboration with streamlined tech stacks and distribution strategies. Mentions Barbara Jovanovic https://www.linkedin.com/in/barbara-startup-cookie/ Zapier https://zapier.com/ Claude https://claude.ai/ HeyReach https://www.heyreach.io/ Instantly https://instantly.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get Kieran's 11-skill AI content team: https://clickhubspot.com/fkbm Ep. 409 Why do some content ideas go viral while others flop? Kieran dives into building an AI-powered content team that can research, analyze, draft, and constantly improve your marketing output. Learn more on orchestrating 11 essential AI-driven content skills across workflows, crafting personalized audience profiles and writing styles, and using feedback loops to supercharge your content system month after month. Mentions Claude Code https://code.claude.com/docs/en/overview Substack https://substack.com/ Ahrefs https://ahrefs.com/ Perplexity https://www.perplexity.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get our free $20K AI Transformation Consultant: https://clickhubspot.com/kbnr Ep. 408 Did you know most teams aren't even clear on how their own workflows actually happen—and AI can help fix that, today? Kipp and Kieran dive into the essential steps to transform your work with AI, including a free, $20,000-level AI consulting skill you can use right now. Learn more on how to identify gaps in your daily tasks using AI assistants, the best ways to implement and scale AI-first workflows (even if you're a total beginner), and how high-agency, low-tolerance teams are accelerating their transformation. Mentions Anthropic https://www.anthropic.com/ Claude https://claude.ai/ Perplexity https://www.perplexity.ai/ Loom https://www.loom.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get our AI Adoption playbook to redesign your business with AI: https://clickhubspot.com/kfwm Ep. 407 Did you know that 84% of people surveyed have never used AI? Kipp and Kieran dive into why the biggest threat to your business isn’t the competition or the economy—it’s your own inability to integrate AI, and how closing the gap between potential and reality is the key to outsized growth. Learn more on why new AI models aren’t the game-changer you think, what most businesses get wrong when adopting AI, and the practical steps you can take to redesign your workflows and build an AI-native company. Mentions OpenAI https://openai.com/ Perplexity https://www.perplexity.ai/ ChatGPT https://chatgpt.com/ Claude https://claude.ai/ Google DeepMind https://deepmind.google/ Loom https://www.loom.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get Kipp's favorite AI Skill (+ framework): https://clickhubspot.com/rhbm Ep. 406 Is AI just building too much clutter in your workflow? Kipp and Kieran dive into the rise of super agents like Perplexity Computer, Manus, Claude Code, and OpenClaw, and share actionable ways to harness their power for marketing teams. Learn more on the core use case every AI company is chasing, best practices for integrating AI into your daily workflow, and how to iterate on skills to unlock creative, efficient marketing results. Mentions Manus https://manus.im/ Claude Code https://code.claude.com/docs/en/overview Claude Cowork https://support.claude.com/en/articles/13345190-get-started-with-cowork Perplexity https://www.perplexity.ai/ OpenClaw https://openclaw.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get the Claude Code guide (12 prompts + 4 workflows): https://clickhubspot.com/rqm Ep. 405 Did you know it’s possible to build and launch a fully interactive inbound marketing campaign—including research, copy, and lead magnets—without writing any code or ever touching a conventional workflow tool? Kipp, Kieran, and guest James Dickerson (co-founder of Boring Marketing) dive into the world of Claude Code, demystifying how Learn more as they break down the real power of Claude Code—including what makes it radically different from using Claude in the browser, how to use skills to multiply what you can accomplish, and tactical advice for automating website and campaign launches from scratch. Mentions James Dickerson https://www.linkedin.com/in/jadickerson/ Boring Marketing https://boringmarketing.com/ Claude Code https://code.claude.com/docs/en/overview Replit https://replit.com/ Cursor https://cursor.com/ Firecrawl https://www.firecrawl.dev/ Playwright https://playwright.dev/ Perplexity https://www.perplexity.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get our free AI Ads Workflows + Prompts to create 1k Ads: https://clickhubspot.com/kws Ep. 404 Will every business have a creative agency “coworker” powered by AI? Kipp, Kieran, and Patrick Haede (founder of Superscale AI) dive into how autonomous advertising agents are revolutionizing paid ads—making it possible for any business, no matter the size or budget, to compete with the world’s biggest brands. Learn more about how AI-driven agents can democratize access to high-quality ad production, why creative prompting gives marketers an edge in a world where everyone can generate hundreds of ads, and how onboarding and training your ad agent unlocks superhuman marketing performance. Mentions Patrick Haede https://www.linkedin.com/in/patrickhaede/ Superscale https://superscale.ai/ Similarweb https://www.similarweb.com/ Shopify https://www.shopify.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get the guide to create AI Agents: https://clickhubspot.com/wvh Ep. 403 Can you build a team of AI assistants—like a competitive researcher, content strategist, and world-class data analyst—all inside your email inbox? Kieran dives into how AI specialists can supercharge your productivity right from your inbox. Learn more on setting up inbox-native AI agents, why bespoke email-based delegation beats chatbots, and the game-changing workflows for competitive analysis and content repurposing—all done through your email. Mentions Mail Manus https://manus.im/features/mail Airtable https://www.airtable.com/  OpenAI https://openai.com/ Claude https://claude.ai/ Gemini https://gemini.google.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.