4 New State Personal Data Privacy Laws Require Email Opt-in in 2023 (Season 2 Episode 82)

As we have always predicted they would, the shortcomings of the CAN-SPAM Act have given rise to new state email opt-in laws and email consent laws, in the form of their new personal data privacy laws. The new Connecticut privacy law, along with new privacy laws in Colorado, Virginia, and Utah, all require consent before you can send targeted advertising to someone whose personal data you have acquired. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/state-email-opt-in-consent-laws/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com