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Everything Email Marketing

by Get to the Inbox by SuretyMail

Welcome to Everything Email Marketing, the audio blogcast of Get to the Inbox by SuretyMail, the original email deliverability assistance company. What is an audio blogcast? You know how some people love to listen to audio books, rather than reading the book? Well, an audio blogcast is to a blog as an audio book is to the book! The Everything Email Marketing podcast is the audio blogcast of the Get to the Inbox by SuretyMail blog, which you can visit at blog.gettotheinbox.com.

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Episodes

  1. Iowa, Montana, Indiana, and Tennessee Join the Ranks of States with Email Opt-in Requirement in New Data Privacy Laws (Season 3 Episode 8)

    New data privacy laws in Tennessee, Indiana, Montana, and Iowa put these states on par with Connecticut, Colorado, Virginia, Utah and Texas; all of them have new data privacy laws which, among other things, require affirmative opt-in and consent before you can use someone’s email address, such as...

  2. New Texas Data Privacy Law is Strict on Email Collection and Email Marketing (Season 3 Episode 7)

    Texas has passed their HB 4, joining a growing list of states which have passed their own data privacy laws, laws which impact email and email marketing, among other things. The new Texas law has a very short fuse: it goes into effect on July 1, 2024, and affects any business which either is in...

  3. The Value of a Political Email List: Ready for Ron (RFR) versus the FEC (Season 3 Episode 6)

    Just when you thought it was safe to turn your back on political email skirmishes, Ready for Ron (a/k/a RFR and R4R) challenges the Federal Elections Commission (FEC) in Federal court over not being allowed to give a list chock full of email addresses to a candidate. Here's the outcome, explained...

  4. Who is Behind the Domain Kmail-lists? Here's Who (Season 3, Episode 5)

    Here’s a random question that we were asked “We just got an email with an unsubscribe link going to kmail-lists.com; who is behind kmail-lists?” It turns out that it’s pretty hard for at least the average person to figure out who is responsible for the kmail-lists.com domain; the ESP behind...

  5. Get a Great Return on SMS Marketing While Following SMS Marketing Laws and Best Practices (Season 3 Episode 6)

    So you want to be (or are) an SMS Marketer. As you navigate the ever-changing landscape of digital marketing, it’s crucial to understand the SMS marketing legal landscape and SMS marketing laws and best practices. One key thing that SMS marketers in the U.S. often overlook, but which actually...

  6. How Not Confirming Email Addresses Can Create Liability if Your Customer is Injured as a Result (Season 3 Episode 4)

    Not confirming email addresses can put your customer in physical danger, and can cause you legal liability if they are harmed. We’ve written before about how not confirming email addresses can potentially create real-world, real legal liability, because in certain settings, and particulately in...

  7. Microsoft Inboxes to Start Rejecting Emails that Fail DMARC (Season 3 Episode 3)

    Microsoft will start honoring p=reject DMARC policies for incoming email which does not pass a DMARC check when the associated DMARC record designates a policy of p=reject. This affects inbound messages at Microsoft Outlook email addresses, Microsoft Hotmail email addresses, Microsoft Live email...

  8. Spam Trigger Words: Do They Exist or Don't They? Here's the Deal (Season 3 Episode 2)

    Spam trigger words, do they exist, or don’t they? And if spam trigger words exist, what are they? Ask 5 different email marketing or email deliverability experts whether there is really such a thing as spam trigger words, and you’ll get seven different answers. Even highly respected…

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  9. Google Ends Pilot Program that Allowed Political Campaigns to Bypass Gmail Spam Filters (Season 3 Episode 1)

    Google is ending a pilot program that allowed political campaigns to bypass the spam filter, and they have filed a motion to dismiss the lawsuit that the RNC filed against them. Note that Google is not ‘restarting’ spam filtering in Gmail for political campaigns, as claimed by some, and that’s...

  10. This One-Click Unsubscribe Law is the #1 Email Law that People Get Horribly Wrong (Episode 1)

    The one-click unsubscribe law (sometimes referred to as the “one-step unsubscribe rule”) is part of CAN-SPAM. The CAN-SPAM unsubscribe rules include that a recipient be able to effectuate their opt-out with a one-click unsubscribe, whether that is by replying to the email or by visiting a single...

  11. Subject Line Mistakes That Can Hurt Your Deliverability (Season 2 Episode 94)

    Did you know that certain popular buzzwords can actually hurt your deliverability when used in your email subject line? No, we’re not talking about so-called ‘spam trigger words’, although those are still a thing despite what some may say. And did you know that personalization in your email…

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  12. Is Your Email Marketing ROI Suffering From Hidden Costs? (Season 2 Episode 93)

    Here’s a fun “what if” game, play along with us: What if the boss gave you $10,000 to improve your brand’s email marketing ROI? How would you spend it? What would you do? Well, for us that was a no-brainer. But before we tell you how we would spend that $10k, and why, let’s cover some basics....

  13. 2 Things That Email Business Contracts MUST Contain to be GDPR Compliant and GDPR Proof Even in the U.S. (Season 2 Episode 92)

    If you send email, especially email marketing or other bulk email, then there are the two things that your business contracts must contain, even in the U.S., to be not just GDPR compliant, but GDPR-proofed. GDPR (the EU General Data Protection Regulation) requires, among many other things, that...

  14. Why You Should Process Unsubscribes Immediately Even Though CAN-SPAM Gives You 10 Days to Do It (Season 2 Episode 91)

    It’s hard to believe as we are closing in on 2023 that there are still email marketers and other bulk email senders who don’t immediately remove people who unsubscribe from their list, but it’s true. So this article is for those people who need to understand that you really really need to remove...

  15. Why You Can't Just Block UK and EU Visitors, Customers, or Any UK or EU Traffic Under GDPR (Season 2 Episode 90)

    With the UK adopting their own UK GDPR following Brexit, it’s important to understand that you can’t just block from your website people coming in from the EU or the UK. As we have mentioned in other articles on GDPR compliance, GDPR specifically prohibits the automated profiling of individuals,...

  16. Why U.S. Companies Should Comply With GDPR for Email and How to Do It (Season 2 Episode 89)

    GDPR, the EU’s General Data Protection Regulation, went into effect on May 25, 2018. The UK adopted their own UK GDPR after Brexit, which closely tracks the original EU GDPR. GDPR applies to any business that collects any personal information data about individuals. This personal data, or...

  17. GDPR Data Controller and GDPR Data Processor Explained (Season 2 Episode 88)

    Despite that GDPR is coming up on its fifth anniversary, people are still asking questions like “What is a ‘data controller’ or a ‘data processor’ under GDPR?” And “How is a GDPR data processor different from a GDPR data controller?” And even “Can a company be both a data processor and a data...

  18. 10 Things You Need to Know About the CAN-SPAM Act (Season 2 Episode 87)

    We talk about the CAN-SPAM Act often, and you may even hear about it from time to time when email spam makes the news, or when looking at your own email marketing policies, or, even, when dealing with spam complaints. But what exactly is CAN-SPAM and which parts of it are most applicable to you?...

  19. Mailing List Response Magnitude (MR) The Most Important Metric of All (Season 2 Episode 86)

    Did you know that your mailing list’s MR is way more important than LS (List Size)? In fact, MR is one of the most important, if not the most important, metric of all, and yet it is often the most overlooked metric! Not familiar with ‘MR’? Read on! Prefer to read it instead of listen to it? Do…

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  20. Why You Should Process Unsubscribes Immediately Even Though CAN-SPAM Gives You 10 Days (Season 2 Episode 85)

    Here’s something that often comes up in discussions with email senders. You really really need to remove the email addresses of people who want to opt-out – that is, to unsubscribe – from your mailings lists as soon as humanly possible. Even though CAN-SPAM gives you ten days to do it. Prefer to...

  21. Generic Business Email Addresses: Sometimes They are Still PII (Season 2 Episode 84)

    By now everybody knows that business email addresses that go directly to one individual, such as jo********@ex*****.com, are considered personal data (personally identifiable information, or PII) for the purposes of GDPR and, increasingly, email privacy laws in other countries. But what about...

  22. Google Gives Gmail Mass Email Services the Boot (Season 2 Episode 83)

    Users of mass email services such as Gmass, Woodpecker, Lemlist and others, that have been using Gmail’s API to send bulk email that tricked recipients into thinking that they were receiving personal one-to-one emails, have been put on notice today by Google: “Applications that use multiple...

  23. 4 New State Personal Data Privacy Laws Require Email Opt-in in 2023 (Season 2 Episode 82)

    As we have always predicted they would, the shortcomings of the CAN-SPAM Act have given rise to new state email opt-in laws and email consent laws, in the form of their new personal data privacy laws. The new Connecticut privacy law, along with new privacy laws in Colorado, Virginia, and Utah…

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  24. Why You Shouldn't Say You Comply with the CAN-SPAM Act (Season 2 Episode 81)

    One of the many things that we explain to people in our Email Deliverability Handbook is that while you must comply with the CAN-SPAM Act, you shouldn’t say that you comply with the CAN-SPAM Act. This advice may seem counter-intuitive, however here’s why. Prefer to read it instead of listen to…

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  25. Don't Use a Do Not Reply Email Address! The Importance of Using a Real Email Address (Season 2 Episode 80)

    “Never use a ‘do not reply’ email address” is something that we seem to have been saying for years (because we have). Today we are repeating it, hot on the heels of a real-life example, a retail mini-saga that unfolded for us with a large, well-known online retailer. The saga could have been…

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  26. Spam Complaints = Getting Junkfoldered and Maybe Even Blocked (Co-reg Makes it Even Worse) (Season 2 Episode 79)

    You’d think that by now people would understand that spam complaints impact your deliverability, both to the inbox and, ultimately, even to the inbox provider themselves. Yet we regularly get questions and comments, both in the course of our business day, and in casual conversation, which make...

  27. Why ISP Whitelist and ISP Email Delivery Requirements are Not All the Same (Season 2 Episode 78)

    ISP email delivery requirements and ISP whitelist requirements differ from ISP to ISP. In fact one of the most frustrating things for commercial and volume email senders is that different ISPs have different standards for what they require in order to ensure that your email gets delivered. Prefer...

  28. A Surprising Answer to "Why are My Emails Going to Spam?" (Season 2 Episode 77)

    We are often asked “Why are my emails going to spam?” And while we know, and you may know, that there are obvious missteps to avoid when ensuring that your email is not marked as spam, there are some commonly overlooked practices, or lack thereof, that can still cause a legitimate email to be...

  29. Transactional Email vs Marketing Email: Court Rules Logo, 7 Words Transmuted Confirmation to Promotional Email (Season 2 Episode 76)

    Here’s one way to tell transactional email vs marketing email: have a court slap you for putting what it says is advertising or marketing content in your opt-in confirmation email. This court decision happened inside the EU, however it is also a cautionary tale for anyone in the U.S., or Canada…

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  30. How to Find and View Email Headers in AOL, Yahoo, Gmail, Hotmail, Outlook, Apple Mail, and More! (Season 2 Episode 75)

    What are email headers? Email headers are that part of your email that contain the date, the subject, the information about who sent the email and to whom it was sent. (See our email headers example below.) Often you will be asked to provide “full headers” to a mailing organization, particularly…

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  31. Why Spam Filters are an Email Sender's Friend (Season 2 Episode 74)

    Many email senders rage against the machine – the spam filtering machine, that is, and specifically spam filters for email. And it’s easy to understand why: legitimate email getting caught and misidentified as spam, also known as false positives, can play all sorts of havoc for an email sender.…

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  32. Loyal Subscriber Dropped For Failing to View Images (Season 2 Episode 73)

    We’ve talked before about things that can artificially suppress open rates, and the dangers inherent in not being aware of the issues. And of course we’ve talked about the importance of continuing to monitor your open rates, even after iOS 15, because hey, the inbox providers continue to monitor...

  33. Having a Sense of Entitlement Will Not Help Your Email Get Delivered (Season 2 Episode 72)

    Every once in a while a sender comes to us with a sense of entitlement, or even righteous indignation, about how this inbox provider or that ISP should, or must, or even has to, accept their email. Whether because it’s “requested” or opt-in or because it “complies with CAN-SPAM”, the sender gets...

  34. 3 Things That Can Artificially Suppress Your Email Open Rates (Season 2 Episode 71)

    We’re always thinking about ways that we can boost our customers’ deliverability and email reputation to previously unheard of heights. And, as we’ve mentioned recently, open rates are still important, not withstanding what some might say. That’s because ISPs and inbox providers still look at…

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  35. Why ISPs Won't Give You the Email Address of People Who Make Spam Complaints Against You (Season 2 Episode 70)

    Getting spam complaints and not knowing who made a particular email spam complaint is really frustrating. We get it. A common complaint that we hear, particularly from email senders who are signed up for feedback loops from ISPs, is “why won’t the ISPs let us know who is complaining and clicking...

  36. 5 Tips to Improve Your Email Deliverability (as Featured in B-to-B Online) (Season 2 Episode 69)

    Back in 2009 we had the pleasure of working with journalist Karen Bannen on an article that she was doing about email deliverability for B-to-B Online. Karen interviewed both our CEO Anne Mitchell, and R. Dave Lewis (CMO of Message Systems at the time) for the piece, in which she distilled down…

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  37. How to Check if Your Email is Blacklisted on an Email Blacklist (Season 2 Episode 68)

    “Am I blacklisted?” “What is a good IP blacklist checker?” “How can I find out if my email is being blocked?” These are common, frustrating, and perplexing questions. First, let’s clear up blocklist vs blacklist: these lists are more properly called “blocklists”, not “blacklists”. This is because...

  38. What is a Click-Through Rate For Email and Why You Need to Monitor Yours (Season 2 Episode 67)

    It’s really important to understand what is a click-through rate, what is a good click-through rate, and why you need to monitor your own email click-through rate (also expressed as “CTR”). Click-through rate and open rate are the two metrics that are the twin canaries in the coal mine when it...

  39. How to Avoid Emails Going to Spam: Do People Mistake Your Email for Spam (Season 2 Episode 66)

    Wondering how to avoid emails going to spam? Here’s a very basic thing to remember: one of the main reasons that people may mistake your email for spam is because, in fact, the content of your email makes your email look like spam. Remember that old saw, that “content is king”? Well, content can...

  40. Email Response Time Expectations: When a Prospect or Customers Sends Email - Answer It! (Season 2 Episode 65)

    Customer service email response time expectations are such that a lead or customer expects to get an email reply to an email inquiry within minutes or, at worst, a few hours. That means that if you are taking more than a few hours to respond to a customer’s email, and especially to a lead or...

  41. 3 Ways that You Can Improve Email Deliverability Rates for Free (Season 2 Episode 64)

    Improving email deliverability rates is both an art and a science, and to really get results you need to have some expertise in both. And of course, that’s one of the reasons that many companies pay someone to do it for them, be it an in-house email deliverability expert, an outside company such…

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  42. How to Share Google Postmaster Tools Data With Somebody Else (Season 2 Episode 63)

    If you are already using Google’s Gmail Postmaster Tools, guess what! You can share your Google Postmaster Tools data with others! (If you aren’t already signed up for Gmail Postmaster Tools, see our tutorial on how to sign up for Google’s Gmail Postmaster Tools.) There are any number of reasons...

  43. How to Sign Up For Google Postmaster Tools and the Gmail FBL (Season 2 Episode 62)

    While Google’s Gmail Feedback Loop (Gmail FBL) is intended primarily for high volume senders and ESPs, Google offers their Google Postmaster Tools (PMT) to everyone. Here are how to sign up for Google Postmaster Tools and the Gmail Feedback Loop. Prefer to read it instead of listen to it? Do that...

  44. Why You Need an Email Retention Policy, What it Should Be, and What Can Happen if You Don't Have One (Season 2, Episode 61)

    If you are in business online you must have an email retention policy (ERP), and your email archive must follow it (email archive meaning the storage of your email). If you either send or receive email in the course of business (and you probably do if you’re reading this) then it’s imperative to...

  45. When Email Deliverability Issues Turn Dangerous and Put Others at Risk (Season 2 Episode 60)

    We all know that email delivery problems are costly, and can damage your email reputation. But sometimes email deliverability issues can actually create dangerous situations. As more and more people rely on email for delivery of vital information, and less on the post office and phone calls, this...

  46. Why Setting Subscriber Expectations is Critical to Email Deliverability (Season 2 Episode 59)

    Here’s one of those things that impacts email deliverability which can be so subtle, and yet so critical. It can bite you in the back without your realizing it, and then six months later you wonder why you have gangrene in your knees; it can be that difficult to connect the dots. That is until...

  47. The Top 5 Cadence Mistakes Email Marketers Make When They Schedule Email Campaigns (Season 2 Episode 58)

    Email cadence and how you schedule email to be sent is of crucial importance to both your email ROI and your email deliverability! Yet in all of the focus that email marketers, newsletter publishers, and other volume email senders put on tweaking their content, format, and other aspects of their...

  48. Why "Recommend a Friend" Email Schemes Are Not a Friend to Your Email Deliverability (Season 2 Episode 57)

    Recommend a Friend email, Refer a Friend, Tell a Friend (TAF), Share with a Friend, Forward to a Friend requests, whatever you want to call them, they can negatively impact your email deliverability and online reputation. Generally Tell a Friend links or words encouraging people to Refer a Friend...

  49. Do I Have to Put My Real Physical Address in My Email to be CAN-SPAM Compliant or Can I Use a P.O. Box? (Season 2 Episode 56)

    Exactly what is a CAN-SPAM physical address? The CAN-SPAM Act, which is the U.S.’ Federal email marketing law, requires that you include your physical mailing address in each and every bulk mailing, such as an email newsletter, email marketing, or other email to a mailing list. For some reason…

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  50. Make SMS Spammers Pay You by Threatening to Report Their Text Message Spam (Season 2 Episode 55)

    Wondering how to report text message spam? Even better, get that SMS spammer to settle with you for good money, no lawyer needed! It's true. Just the very threat of having you report their SMS spam will make them cough up the money rather than rick a court ordering them to pay much more. That's...

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ABOUT THIS SHOW

Welcome to Everything Email Marketing, the audio blogcast of Get to the Inbox by SuretyMail, the original email deliverability assistance company. What is an audio blogcast? You know how some people love to listen to audio books, rather than reading the book? Well, an audio blogcast is to a blog as an audio book is to the book! The Everything Email Marketing podcast is the audio blogcast of the Get to the Inbox by SuretyMail blog, which you can visit at blog.gettotheinbox.com.

HOSTED BY

Get to the Inbox by SuretyMail

CATEGORIES

business marketing

Frequently Asked Questions

How many episodes does Everything Email Marketing have?

Everything Email Marketing currently has 118 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Everything Email Marketing about?

Welcome to Everything Email Marketing, the audio blogcast of Get to the Inbox by SuretyMail, the original email deliverability assistance company. What is an audio blogcast? You know how some people love to listen to audio books, rather than reading the book? Well, an audio blogcast is to a blog as...

How often does Everything Email Marketing release new episodes?

Everything Email Marketing publishes regularly with 118 episodes available. Check the episode list for the typical release schedule.

Where can I listen to Everything Email Marketing?

You can listen to Everything Email Marketing on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Everything Email Marketing?

Everything Email Marketing is created and hosted by Get to the Inbox by SuretyMail.
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