#4 - О ценообразовании с Ксенией Петровой (Head of Monetization, Skyeng)

О ценообразовании Собеседник: Ксения Петрова (Head of Monetization, Skyeng)— Воспринимаемая и реальная ценность. В чем отличие?— На ProductSense ты рассказывала про Price Sensitivity Analysis. Удалось применить на практике?— Почему цена — это важно?— Я сделал новый продукт. Какой ценник ставить?— С чего начать?— Кейс Интерком— Модели ценообразования— Какие есть основные инструменты и подходы для определения цены?— Что нужно обязательно учесть при формировании цены? — Окей. Цена есть — что еще играет значение?— Визуализация цен? — Повышение, поднятие? Наш телеграм-канал: https://t.me/mspodcast

What this episode covers

О ценообразовании Собеседник: Ксения Петрова (Head of Monetization, Skyeng) — Воспринимаемая и реальная ценность. В чем отличие? — На ProductSense ты рассказывала про Price Sensitivity Analysis. Удалось применить на практике? — Почему цена — это важно? — Я сделал новый продукт. Какой ценник ставить? — С чего начать? — Кейс Интерком — Модели ценообразования — Какие есть основные инструменты и подходы для определения цены? — Что нужно обязательно учесть при формировании цены? — Окей. Цена есть — что еще играет значение? — Визуализация цен? — Повышение, поднятие? Наш телеграм-канал: https://t.me/mspodcast

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This episode is 57 minutes long.

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This episode was published on August 18, 2018.

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