4 Offers Every Founder Needs

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Stop adding products—you're doing it WRONG.

Simon Severino reveals the 30-year ascension model that lets you sell ONE service FOUR times and 3-5x your business value overnight.

No new products needed.

Most founders make the same fatal mistake: they think more products = more revenue.

Wrong.

Simon Severino (22 years experience) and Jay Abraham (40+ years) prove you can multiply revenue by repackaging what you already have—no building, no new offerings, just strategic unbundling.

The 4-Offer Framework (One Product, Four Ways to Sell It):

1. ATTRACTION OFFER (Gets them in the door) Low/zero margins—designed to attract, not profit High-ticket businesses can afford time/money investment here Lifetime value justifies acquisition cost

2. UPSELL OFFER (Your profit maker—3-10x the downsell) Premium flagship program with implementation, guarantees, customization Most high-ticket buyers WANT the premium option (feels safer, more validated) Where you make real money

3. DOWNSELL OFFER (Catches 30-50% of "no" responses) For those who can't afford/aren't ready for main offer Still generates revenue from otherwise lost opportunities "Not the right budget? No problem, here's this..."

4. CONTINUITY OFFER (Forever cash flow) Ongoing retainer that creates long-term partnerships Recurring revenue without additional product development

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SIMON SEVERINO

Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.