4 Predictions about the Future of Advertising with Sascha Lock, AMP Agency episode artwork

EPISODE · Apr 18, 2023 · 47 MIN

4 Predictions about the Future of Advertising with Sascha Lock, AMP Agency

from Strategic Counsel by ForthRight Business · host Anne Candido and April Martini

Where’s advertising heading in the future? No one knows for sure. But we have a pretty good idea it will center on human connections, require a carefully curated advertising mix, utilize the storytelling of influencers, and focus on systemic tensions over short-term trends. We wanted you to hear from the best of the best when it comes to advertising, so we welcomed on Sascha Lock. He’s the SVP, Media & Performance Analytics at AMP Agency, a full-service digital marketing agency that creates unconventional ideas that grow brands. And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ WORKSHEETS https://www.forthright-people.com/worksheets VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

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4 Predictions about the Future of Advertising with Sascha Lock, AMP Agency

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