PODCAST · business
Strategic Counsel by ForthRight Business
by Anne Candido and April Martini
Welcome to Strategic Counsel by ForthRight Business! Prepare for honest, direct, and unconventional conversations on how to successfully lead and operate in business. Referred to by some listeners as an “MBA in podcast form,” this show is dense with personal stories, proven strategies contextualized by practical steps, and tools to put what you learn into action now. Your hosts Anne Candido and April Martini are Co-Founders of ForthRight People, a leadership performance company focused on developing leaders from the inside out. They are also Authors of the book: The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things. They thrive on engagement from listeners and welcome any show topics! So, reach out and connect!
Episodes
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Quick Hits Round 2: How to Get the Most Out of Collaborative Work Sessions
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Brainstorming and strategy sessions can work wonders for your organization - if you do them right, that is....
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Establishing Innovation Culture with Dr. Victoria Mensch, Silicon Valley Executive Academy
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com We see “Innovation” reflected in many value statements, and as a descriptor of how many companies want to be...
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Quick Hits: The Power of Your Personal Brand Series: Imposter Syndrome and Your Personal Brand
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we’re talking about a topic that inevitably...
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Classics: Financial Scorecarding: Focusing on What Matters for Your Business with Michael Barbarita, Next Step CFO
Many of us are not CFOs or finance gurus. But, understanding the financial metrics that drive the business is critical - no matter how intimidating a P&L or balance sheet can be. It can feel overwhelming thinking you need to track and understand every input and output. It just gets distracting,...
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Quick Hits Round 2: The Value of Text Message Marketing with Aaron Weiche, Leadferno
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Are you using text message marketing for your business? It’s a communication channel that traditionally has been...
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The Power of Your Personal Brand Series: Imposter Syndrome and Your Personal Brand
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we’re talking about a topic that inevitably...
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Quick Hits: The Power of Your Personal Brand Series: Developing Your Executive Presence
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we’re talking about a topic ALL of our...
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Classics: Getting Your Business Found Online with Dave Burnett, AOK Marketing
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com The complex world of SEO (Search Engine Optimization) has now taken a hard right with the introduction of AI...
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Quick Hits Round 2: How to Self-Promote without Sounding Arrogant
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Giving yourself credit and praise is often awkward and uncomfortable. How do you self-promote without putting...
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The Power of Your Personal Brand Series: Developing Your Executive Presence
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we’re talking about a topic ALL of our...
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Quick Hits: When Your Career Becomes Your Identity with Dr. Angélica Pérez-Litwin, The Great Unraveling
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Has your career become your identity? You know the feeling: you can’t turn the work off. Your job becomes your...
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Classics: Strategy That Moves Your Business Series: The Power of an Actionable Strategic Plan
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Today, we’re kicking off our Strategy That Moves Your Business series with our 1st episode on The Power of an...
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Quick Hits Round 2: Do I Really Need to Hire a Marketing Team? with Jeff Reynolds, Reynolds+Myers
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Who should actually do the marketing for your business? Should you do it yourself or hire a marketing team? We...
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When Your Career Becomes Your Identity with Dr. Angélica Pérez-Litwin, The Great Unraveling
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Has your career become your identity? You know the feeling: you can’t turn the work off. Your job becomes your...
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Quick Hits: The Power of Your Personal Brand Series: A Deep Dive into Behaviors + Actions
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we’re doing a deep dive into the 3rd...
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Classics: The Power Trifecta: Brand, Marketing, and Sales with Steve Caton, Altezza
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Is it possible for marketing & sales to work together? If they’re doing so, are they able to actually stay...
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Quick Hits Round 2: How to Find Happiness at Work
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Happiness at work - is it really possible? You bet! And it can improve lots of other areas of your life, as well....
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The Power of Your Personal Brand Series: A Deep Dive into Behaviors + Actions
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we’re doing a deep dive into the 3rd...
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Quick Hits: How SMBs Can Build AI Authority without Spending a Fortune with Tom Schwab, Interview Valet
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com It’s no longer good enough to just have a solid SEO (Search Engine Optimization) campaign. Now, you need AI to...
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Classics: How Transforming the Customer Experience Can Be Your Competitive Advantage with Allen Adamson, Metaforce
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Customer experience (CX) can be a game-changer when it comes to differentiating your brand. But, you need to do…
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Quick Hits Round 2: How to Leverage Audio Marketing with Nora Sudduth, Hello Audio
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com You’re listening to this, so you’re familiar with audio marketing. But really - another marketing channel?! It...
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How SMBs Can Build AI Authority without Spending a Fortune with Tom Schwab, Interview Valet
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com It’s no longer good enough to just have a solid SEO (Search Engine Optimization) campaign. Now, you need AI to...
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Quick Hits: Managing through an Unexpected Career Pivot with Jack Oujo, Too Smart to Be an Umpire
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Life can throw us curveballs. At the time, it can definitely feel and be the worst thing to happen to us. Whether...
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Classics: How to Build Unconventional Cultures That Thrive with Gui Costin, Dakota
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com It’s a unique time for company culture. From dilemmas about flexible work schedules to generational gaps, leaders...
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Quick Hits: How to Leverage AI Marketing to Own Your POV with Patrice Greene & Kathy Macchi, Inverta
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com AI is pulling from Large Language Models (LLMs), which means what it generates is really an amalgamation of what...
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Managing through an Unexpected Career Pivot with Jack Oujo, Too Smart to Be an Umpire
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Life can throw us curveballs. At the time, it can definitely feel and be the worst thing to happen to us. Whether...
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Quick Hits: The Power of Your Personal Brand Series: How to Make Your Personal Brand Your Biggest Competitive Advantage
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we're talking about how to make your…
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How to Leverage AI Marketing to Own Your POV with Patrice Greene & Kathy Macchi, Inverta
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com AI is pulling from Large Language Models (LLMs), which means what it generates is really an amalgamation of what...
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Quick Hits: Stop Building a Persona. Start Building Thought Leadership.
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Today, we’re going to talk about how to stop building a Persona and start building Thought Leadership. Many of…
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Classics: How to Overcome Generational Challenges in the Workplace with Mark Beal, Rutgers University
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Differences between generations aren’t anything new. But, this generation entering the workforce - mainly Gen…
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Quick Hits: The Power of Your Personal Brand Series: A Deep Dive into Characteristics
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we’re doing a deep dive into another one of...
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The Power of Your Personal Brand Series: How to Make Your Personal Brand Your Biggest Competitive Advantage
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we're talking about how to make your…
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Quick Hits: The Role AI Should Play in Strategic Action Planning
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com It seems like everyone is talking about the role AI should play in just about everything. You guessed it!…
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Classics: Today’s HR Department, What It Should Look Like
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com HR (Human Resources) has been a staple of organizations over the years. With all the changes to the workplace in...
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Quick Hits: How to Improve Your Mental Fitness with Joshua Lifrak, Limitless Minds
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com It is often said one of the biggest indicators of success is mindset. Attributes like resilience, focus, and...
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Classics: Activating Your Voice with Kari Warberg Block, EarthKind
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com There are so many powerful things you can accomplish once you have found your voice. Your voice is what breaks…
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Quick Hits: The Power of Your Personal Brand Series: A Deep Dive into Appearance
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we’re doing a deep dive into 1 of the 3...
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Stop Building a Persona. Start Building Thought Leadership.
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Today, we’re going to talk about how to stop building a Persona and start building Thought Leadership. Many of…
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Quick Hits: The Power of Your Personal Brand Series: The Podcast Takeover with Scott Mautz
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we’re doing something a bit risky…we’re...
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The Power of Your Personal Brand Series: A Deep Dive into Characteristics
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we’re doing a deep dive into another one of...
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Quick Hits: The Power of Your Personal Brand Series: How to Figure Out Your Big Thing
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we’re talking about how to figure out your...
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Classics: Finding Your Voice with Israel Duran - Empowering Purpose-Driven Speakers
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Public speaking. Do those words give you butterflies? You’re not alone. As Jerry Seinfeld famously said, most of…
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Quick Hits: How to Achieve Our Big Things without Teetering on the Edge of Burnout with Dr. Rebecca Hubbard
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com We’ve all been there. You’re trying to achieve your Big Thing. It takes a TON of hard work & passion. Can you do…
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Classics: Successfully Positioning Your Service Firm for Sale with Jonathan Baker, Punctuation
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Interested in selling your service business one day? Service firms can be difficult to sell, because there are so...
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Quick Hits: The Power of Your Personal Brand Series: How to Overcome Triggers
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In this installment of The Power of Your Personal Brand Series, we’re talking about how to overcome triggers. We...
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The Role AI Should Play in Strategic Action Planning
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com It seems like everyone is talking about the role AI should play in just about everything. You guessed it!…
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Quick Hits: The Power of Your Personal Brand Series: Are You Leading with a Persona or a Personal Brand?
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com We thought it would be appropriate to do a series that contextualizes the content in the book. Welcome to The…
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How to Improve Your Mental Fitness with Joshua Lifrak, Limitless Minds
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com It is often said that one of the biggest indicators of success is mindset. Attributes like resilience, focus, and...
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Quick Hits: Getting to Organizational Transformation Quicker: Organizational Development + Coaching
In this Quick Hit, we tackle 2 aspects of our business - Organizational Development + Coaching - and explore why they are most powerful when organizations leverage them TOGETHER. Getting the right structure to serve the business paired with the right people in each of the seats - and then…
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The Power of Your Personal Brand Series: A Deep Dive into Appearance
We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we’re doing a deep dive into 1 of the 3...
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ABOUT THIS SHOW
Welcome to Strategic Counsel by ForthRight Business! Prepare for honest, direct, and unconventional conversations on how to successfully lead and operate in business. Referred to by some listeners as an “MBA in podcast form,” this show is dense with personal stories, proven strategies contextualized by practical steps, and tools to put what you learn into action now.
Your hosts Anne Candido and April Martini are Co-Founders of ForthRight People, a leadership performance company focused on developing leaders from the inside out. They are also Authors of the book: The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things. They thrive on engagement from listeners and welcome any show topics! So, reach out and connect!
HOSTED BY
Anne Candido and April Martini
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