4 Realities about Digital Interfaces and AI that can help you Improve Customer Experience

So many customer interactions have been replaced with digital and automated interfaces. When executed well, the customer appreciates the convenience and flexibility they provide aiding in purchase and re-purchase of products and services. And what’s more, businesses benefit by reducing cost and improving efficiency. But there is a downside. In this digital world, the customer experience is in essence flat...almost creating a commoditized effect. Here, the brand can lose control of their relationship with the customer as it fights to create a Brand-Love connection in a world that is somewhat one-dimensional. In this episode, we invited another marketing expert, Brian Bolten, to join us as we discuss 4 Realities about Digital Interfaces and AI that can help you Improve Customer Experience. Brian specifically shares how these realities played a role in his work with brands like eBay, Smile Direct Club, Anheuser-Busch, and even a current start-up client. You can find Brian through his latest venture with Nextup or through LinkedI here. And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com. This episode is sponsored by Gwynne Sound. A brand's sonic identity is the use of sound and music in a way that further defines what a brand stands for in the minds (and hearts) of its consumers. Gwynne Sound has built a team and process that knows how to build a sonic identity for your brand in a way that ensures on-equity delivery of sonic assets for use across all of your marketing touchpoints - ultimately driving a deeper connection between your brand and consumer. They do this with a combination of science and art that starts with their proprietary process and is fulfilled by their in-house (and external) network of world class composers, musicians and sound engineers to bring it to life. Want to learn more? Visit them today at www.gwynnesound.com to make sure your brand is heard!