4 Reasons Why Ads Don't Work
from Customer To Raving Hot Fan! Hosted by Jay Young
This May Surprise You, Strategic Marketer Says, “Ads Don’t Work” Until You Understand And Have 1 Thing In Place First. You’ve decided or someone has told you that you should run some ads to grow your business. Well, what kind of ads are you going to run? You could start with these 3 topics: Ads about your reputation Ads about your services Ads featuring specials or offers you provide These are the topics I would tell you that you should include. The smart person will do ads covering all of these topics and more. Ads Don’t Work But here’s what’s wrong with that concept for you. When a vendor or sales person says, “Buy ads or buy media space from me,” they’re missing some vital elements. Without these elements, your ads won’t work. Those ads aren’t connected to a systematized marketing plan. Those ads aren’t connected to “why buy from you as opposed to your competition or doing nothing at all”. Those ads aren’t connected to the advantages you have or what’s unique about you in your business. Those ads don’t tell or demonstrate what you do in terms and conditions you do them under. Those ads are connected to a follow-up system.
Embed this episode
No transcript yet.