Customer To Raving Hot Fan!
by Jay Young
Have you ever wondered why one business seems to have a following of raving hot fans, kinda like Garth Brooks but another business doing basically the same thing has fans more like James Bonamy? (you've never heard of James Bonamy)That's what we dig into in this podcast. I'll share secrets I've learned after 31 years as a morning radio show host in markets like Birmingham, Memphis, Nashville, Kansas City and Nationally Syndicated on The Westwood One Radio Network. One thing you'll hear me say a lot is "The Closest To The Fan Wins Every Time". I am excited to share these ideas with you now.
Episodes
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80 Year Old Man’s Vision Earned 2.8 Billion From Hollywood
The year was 2002 and movie goers were lining up to see the big-screen version of Spiderman. This was the Tobey Maguire version of the web-slinging superhero. In subsequent years we would be introduced to Ironman, Captain America, The Hulk, Thor, and the rest of the Avengers. All of those mega...
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If you want something you’ve never had, you must be willing to do something
If you want something you’ve never had, you must be willing to do something
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I asked my father in law why he didn’t get hearing aids, his response made me
I asked my father in law why he didn’t get hearing aids, his response made me howl with laughter
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How Technology Saved Us... Plus Prayer
How Technology Saved Us... Plus Prayer
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Check Yes Or No
Check Yes Or No
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Truth Bomb Regarding The Courting Process
Truth Bomb Regarding The Courting Process
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All Of That Work And Effort... Gone
All Of That Work And Effort... Gone
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They Follow Up Like Your Life Depends On It... Because It Does
They Follow Up Like Your Life Depends On It... Because It Does
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The Power Of The Universe In A Tiny Little Living Space
The Power Of The Universe In A Tiny Little Living Space
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A Powerful Business Lesson I Learned When I Was 12 Making Cookies
When I was a young boy my mom made sure I learned the important concept of following a recipe. If I could cook, I would never go hungry. This lesson was also a powerful lesson in life and business.
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When It Seems Like You Only Have Bad Choices, This Will Inspire You
I'm always amazed by people who just have an uncanny knack to be able to think fast on their feet. When business owners have this ability I'm even more in awe.
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Would You Be Mad If Someone Provided You With Solutions To Your Problems
If you met the person you would spend the rest of your life with, wouldn't you make a pretty good effort to make sure they knew you were interested in them?
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Charlie Brown’s Buddy Nailed It!
This episode is all about a hard lesson learned while raking leaves in my front yard.
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Fear Can Save Your Life Or Destroy Your Livelihood
We all love a good scare, especially around Halloween. But when those fears stop us from doing what we know we can... well that's wrong.
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If I Didn’t Fix The Hole, The Entire Field Would Burn
Growing up on a small farm in Idaho taught me lessons, most of which I hated learning.
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My Excuse Still Got Me A Whoopin’
This episode is all about excuses. Have you noticed that excuses don't fix anything? It's kinda like kicking the can down the road. Eventually someone will have to bend over and pick it up and throw it away.
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Do You Really Think They Care About My Oral Health?
Have you ever felt used by a "friend" that only contacted you when they wanted a favor? That's what this episode is all about. It's amazing how many businesses are guilty as well.
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I Wish I Could Bottle That Feeling
I guess I'm a sentimental type. There are certain times of the year that I just love. This episode is how we can take that feeling and share it with our customers every day and all year long.
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What Do You Actually Own Anyway
I got a sobering question from a client the other day and I think it's something that needs to be said. Not knowing could bring you a world of heartache and probably anger... it would me.
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The Marketing Lesson Freezing On My Bike Ride Gave Me
After finally getting the feeling back in my fingers and toes, I realized customers end up going cold for similar reasons. That's what this episode is all about.
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We Looked Everywhere... You’ll Never Guess Where We Found It
We as humans have a built-in gene that makes us search for the "lost" thing until we find it. When it comes to our customers, how far will we go to avoid losing a customer? That's what this episode is all about.
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Did I Just Buy Something I’m Going To Regret?
Does this ever happen to you? You buy something because you're excited about the solution it will provide and within 36 hours you have buyers remorse? If you're the business owner there's a sure-fire way of preventing buyers remorse.
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Another Valuable Lesson I Learned From 31 Years As A Morning Radio Show Host
This was a lesson I learned from a Garth Brooks concert that is also crucial for local business owners. It will help you have more appointments follow through and will help you reschedule those "no shows".
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There Were Times I Would Have Killed To Have That Job At K-Mart
At my first-morning radio job, my then-partner and I thought we were pretty cool. We dreamed about making it big... and lots of $$$$. In this episode, I'll reveal how two people with the same dream and skills ended up in two very different worlds.
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Lesson Taught By A Dog’s Paw
Do you know what it means when a dog puts its paw on you? In this episode, we'll discover this plus the lesson of how to capitalize on this same behavior in our business.
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I’m Jealous Of People That Call Their Mom Every Day & Talk For Hours
So, any hew... That's about how my conversation transpires after about 5 minutes of talking to family members on the phone. I'll admit I have room for improvement when it comes to chatting with family, but when it comes to staying engaged with my clients, I'm getting better and better. In this...
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#1 Sales Skill Known To Man
This may sound cliche', but I'm about to share something with you that is the #1 Sales Skill Known To Man! I promise it's not some marketing gizmo that you plugin into something. This is legit.
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A Valuable Business Lesson From Marvel Creator Stan Lee
After binge-watching about 10 of the Avenger movies, I discovered a powerful lesson in Infinity War. No one person should have the power to destroy half of the universe population. When one man has that much power it can't be good. This episode is actually about 3 people that have that kind of...
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He Broke A Big Rule In Marketing And Family Reunions
When I started to read his email I thought, "he, you can't say that." I kept reading and discovered a massive gem. Listen to the episode to learn this huge lesson.
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Imagine If Your Customers Were Fans Of Your Business Like They Are Of Their Favorite Sports Team
I've noticed a lot of yard signs of college sports teams in people's yards. That's a loyal fan! What makes someone a die-hard fan of a sports team?
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Lessons Learned At The Drive Through Lane At The Bank
As I sat waiting for someone to apply for a home mortgage at the drive-through of the bank, I realized what customers may be experiencing in any local business.
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It’s Not Supposed To Rain In The Living Room
Sometimes you can learn valuable lessons from 3-year-olds. This lesson was a bitter pill to swallow but will make an impact.
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Valuable Lesson Learned From Monopoly (Nothing To Do With Banking)
What do you buy multiple items of but you just don't use?
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I Always Had The Opinion That Those That Can, Do And Those That Can’t Consult
I had a learning experience from someone that I thought was a complete idiot. I later discovered he was a genius.
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Are You Harvesting The Lowest Hanging Fruit?
I'm seeing a lot of signs for "harvest" sales or "harvest" parties at churches. Did you know that every day your business could be harvesting? Today's podcast digs into this topic.
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I Couldn’t Remember His Name
I was going to give my neighbor a referral for the electricians that did some work for me but I couldn't remember their names.
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It Doesn’t Have To Feel Awkward
When I talk with business owners about staying engaged with their current and past customers, to a person they say they suck at it and they'd like to do better. Then they say something like, "I just don't want to come across as spammy to my customers." Nobody wants that!
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Would You Throw Away $60,000
Are you "not" doing things in your business that is literally causing you to not make money with people that are interested in your solutions? Today's episode is a case study of what could be done better.
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Who Would You Rather Speak To
Would you rather talk to people that know you and like you or would you like to speak to people that don't know you and don't like you?
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Biggest Misconception About Staying Connected With Your Customers
Do you get overwhelmed when you hear the words, "customer retention"? I'm here today to help you take a big deep breath and relax. This is not hard.
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It’s Not The How It’s The Who
Do you try to learn everything in your business or do you have a list of people who specialize in the things you don't want to deal with.
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Hot Warm Cold
Are you putting your message in front of Hot, Warm or Cold traffic (people)? Hot Traffic is what should be your goal. When you do it right, that category of traffic will grow.
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My Leaking Refrigerator Was An Epiphany Moment Why It’s Important To Have Customer Retention System
About eight years ago I noticed our refrigerator was leaking. This paved the way to the discovery that our ice maker water line was leaking and water was leaking down into the hardwood floor every time ice was being made or someone filled a glass of water from the door dispenser. Of course, I…
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He Was Flatlining But They Brought Him Back
James Bond inspired me. In Casino Royale James actually saved his own life with a defibrillator. He was about to flatline but he was revived. Could this also work on your customers you haven't stayed in contact with?
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Which Person Are You
I've had some business owners say that they would never send their customers regular emails because they don't want to annoy them. I then ask those business owners, what are you sending them that would annoy them? If you're just beating them over the head with "buy, buy buy", then yes, that is...
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How much are they really worth?
I received a question, "how much is a customer actually worth"?
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Momma’s Advice Is Still Applicable
What is your intake process like? Is everyone on your team trained to do it the same way? You would not believe how one of my clients treated a prospect who was about to open their wallet and give him money...
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What Separates You From Your Competition
People can probably buy the services or products you sell in at least 40 other places. Why should someone buy them from you? Because you're the expert... Right?
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You Can’t Take That To The Bank
There are some things that are worth spending your time and effort on in your business and some things may not be as important. Today I share where some people can and do get very distracted.
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Secret To Never Have Slow Times In Your Business Again
How would it be if you never had to deal with "slow times" in your business again? How would it be if you never had to worry about payroll again? How would it be if you never had to deal with media sellers who were more interested in making a buck off of you instead of actually providing…
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About this show
Have you ever wondered why one business seems to have a following of raving hot fans, kinda like Garth Brooks but another business doing basically the same thing has fans more like James Bonamy? (you've never heard of James Bonamy)That's what we dig into in this podcast. I'll share secrets I've learned after 31 years as a morning radio show host in markets like Birmingham, Memphis, Nashville, Kansas City and Nationally Syndicated on The Westwood One Radio Network. One thing you'll hear me say a lot is "The Closest To The Fan Wins Every Time". I am excited to share these ideas with you now.
Hosted by
Jay Young