4 Ways To Approach Black Friday & Cyber Monday for Amazon PPC-ers

Deals, Deals, & more Deals! Sean Stone of Stone’s Goods sits down with Michael as they discuss 4 different approaches to maximize your Black Friday and Cyber Monday selling. They give advice on how to tailor each strategy, and help you find which would work best for your selling goals. This episode is a must see before the holiday season.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:26 Sean’s Hopes From Santa 5:00 The Four Approaches 6:14 Max Profit Per Unit vs. Max Total Profit 8:18 Max Market Share 9:45 Balanced Approach 12:05 General Rule Of Thumb 13:30 Approach Based On Goals 17:25 Which Approach Is Best For You? 26:30 Lightning Deals & Prime Exclusive Discounts 31:30 Optimizing Your Deal 34:37 Should PPCers Own Promotions for Clients? 38:04 How Strategies Change For Each Approach 47:00 Final Thoughts 🦡 Resources & Links Where to find Sean Stone, Stone’s Goods, getlontra How Can I Best Use Brand Tailored Promotions?  How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns? A Data-Oriented Approach To Amazon Prime Day Advertising Ramping Up For Cyber Monday And Black Friday With Data-Driven PPC Strategies [Re-Release] Overcoming Challenges Of Running Google Ads To Amazon Listings  Why Amazon’s Search Query Performance Dashboard Is Awesome 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Sean Stone Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto