#40 - Joey & Dylan - Underdog
from Behind the Food Hosted by Jimmy Feeman & Daniel Yarzagaray-Modjeska
Join us as we explore the journey of Dylan and Joey from Underdog, a innovative energy drink brand, discussing their product development, marketing strategies, challenges in manufacturing, and insights into building a successful beverage company in a capital-intensive industry. 00:00 The Birth of Underdog Energy 02:59 From Clothing to Beverages: A Journey 05:37 Formulating the Perfect Drink 08:36 Challenges in Production 11:47 Marketing Strategies and Community Building 14:49 Navigating TikTok and Live Selling 32:19 Navigating Shipping Challenges in Beverage E-commerce 35:47 Innovative Product Development: Pouches and Beyond 40:15 The Impact of Reviews on Food and Beverage Brands 43:02 Relaunching Apparel: A Complementary Strategy 43:57 Fundraising in the Beverage Industry: Challenges and Strategies 49:26 The Importance of Passion and Vision in Entrepreneurship 51:30 Surviving the Long Game in CPG 54:53 The Role of Capital in Scaling a Beverage Brand Connect with Our Guests Website Instagram TikTok LinkedIn Connect with the Hosts 👤 Jimmy Feeman – Linktree 👤 Daniel Yarzagaray – LinkedIn
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