#40 Our Own Blog Used to Suck

Welcome back to the Growth Machine Marketing Podcast! In this episode, we're peeling back the curtain on a project near and dear to us: Transforming our own blog into a high-performing, strategic asset. It's a story of starting from scratch, building a strategy, and practicing what we preach. You'll hear from our Senior Director of Client Strategy, Leilani, on how she spearheaded our blog's overhaul. Plus, we're dropping the deets on the tangible results we've achieved—from ranking competitive keywords to increasing our blog's traffic by 65%—and how we're keeping the momentum going. We chat about: How we took our blog from overlooked to overachieving Building SEO success with long-tail keywords Consistency, consistency, consistency And much more! Show Notes: (0:51) Why our company blog wasn't working—and how we turned it around by practicing what we preach. (2:37) The starting point? A blog without strategy or direction. (6:00) It's can often be challenging to prioritize your own content when client work takes center stage. (8:11) Leilani discusses what she did to create a winning strategy for our blog. (12:12) After months of consistency, we found success. We share some traffic wins, and how we built momentum from longer-tail keywords in order to achieve results for more competitive keywords. (14:35) You can't go in expecting to rank high for your industry's most coveted keywords right off the bat. SEO takes time.  (17:21) Unlike other agencies, we use human writers who are subject matter experts, not AI or generalist writers. (19:03) A common problem companies face is not having the bandwidth to consistently write quality content and keep a steady publishing cadence. (26:04) What are our goals for the blog in the future? Incorporating first-person perspectives and staying agile with search trends. (30:41) That concludes this episode! Be sure to check out the Growth Machine blog for inspiration and guidance on getting your blog off the ground. Links: Growth Machine Blog (2:37) Ahrefs (9:56) Semrush (9:57) Growth Machine Case Study (31:02) Connect with Nora, Heather, and Leilani: https://www.linkedin.com/in/noraschlesinger/ https://www.linkedin.com/in/heather-leith/ https://www.linkedin.com/in/leilanibruce/ Growth Machine: https://growthmachine.com/ https://twitter.com/growthmachine__ https://www.linkedin.com/company/yourgrowthmachine/ Join our newsletter!