40 - The Most Important Pipeline Nobody's Using: Social Media Secrets for Boutique Hotels with Scott Eddy

In this episode, Adam and Micah sit down with Scott Eddy — world traveler, hospitality marketing veteran, and one of the first American expats to build a million-follower presence on social media — to dig into why most hotels are leaving enormous brand-building opportunity on the table. Scott shares brutally honest insights on what actually differentiates a boutique hotel in a crowded market, why your Instagram needs to be un-swappable, and how The Wesley is already doing more right than they realize.Connect with Scott:Find him on Instagram:@mrscotteddy Affiliate code for Quohttps://get.quo.com/mdvsnezsa1lk Affiliate code for MEWShttps://referrals.mews.com/u0AExnZaConnect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels? Schedule a call:https://bit.ly/4t1q3bb🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit📍Welcome to Page Mural — one of the local spots mentioned in this episode:http://bit.ly/4tCjOu4