40: Why customer experience is the new differentiator

Why customer experience is the new differentiator Joining me today is Marion Burchell. Marion is the Managing Director for Azolla Holdings Pty Ltd, a management consulting business focused on the confluence of strategy, innovation and technology. She has had an extensive career in the public sector spanning several government agencies and sectors including, water, agriculture, social policy, intergovernmental relations, data and digital reform. Her work has been published nationally and internationally on public sector innovation and public participation in the development of public policy. With degrees in science, sociology, policy and planning, along with a Certificate in Public Leadership from Harvard Kennedy School of Government, she brings a unique perspective on topics based on her experience across sectors, disciplines and practices. On today’s show, Marion will share: * Tips on how to become a more innovative organization * Why customer experience is the new differentiator * Why innovation, strategy and customer experience have all converged and the need for a multi-layered approach to having real impact Listen now: [powerpressurl=”http://media.blubrry.com/ambitiousentrepreneurnetwork/p/content.blubrry.com/_PODCAST_INTERVIEW_Why_customer_experience_is_the_new_differentiator.mp3”] Watch now:  About Marion: Marion is the Managing Director for Azolla Holdings Pty Ltd, a management consulting business focused on the confluence of strategy, innovation and technology.  She was a consulting director for Monitor Deloitte’s Office in Perth, focusing on strategy and innovation.  Previously she was the A/Government Chief Information Officer for Western Australia, having been promoted from the executive director of policy and governance role. She drove the social inclusion and digital divide agenda, created the cyber security CRC in WA, created greater transparency and governance of the GovNext-ICT reform, and laid the foundation for the inter-jurisdictional data sharing initiative.  Marion delivered the State’s first innovation strategy and implemented a number of programs aimed at growing the startup ecosystem. She had an extensive career in the public sector spanning several government agencies and sectors including, water, agriculture, social policy, intergovernmental relations, data and digital reform. Her work has been published nationally and internationally on public sector innovation and public participation in the development of public policy. With degrees in science, sociology, policy and planning, along with a Certificate in Public Leadership from Harvard Kennedy School of Government, she brings a unique perspective on topics based on her experience across sectors, disciplines and practices. Contact Marion: * Website: www.marionburchell.com * Linked In: @marion-burchell * Twitter:  @marion_burchell Connect with Business Women Australia: * Website:  www.BusinessWomenAustralia.com.au * Twitter: Business Women Australia * Linkedin: Business Women Australia Learn more about your ad choices. Visit megaphone.fm/adchoices