#402: Search Marketing curve balls - Interview with Geoffrey Colon

In today’s episode of the Internet Marketing Podcast, Andy is joined by Geoffrey Colon, Marketing Communications Designer at Microsoft Advertising Group to talk about search marketing curve balls. He tells us more about his role in the search marketing group and gives an insight into the Microsoft advertising group.Next, they move on to discuss the following:What is going on in AI and voice search right now that’s affecting marketers?The brands Geoffrey thinks are capitalising on the trends in voice search and are doing it wellHis suggestions for preparing for AI and voice search: inhouse vs digital marketing agenciesHow he usse AI and voice search right nowFinally Geoffrey gives us his top tip and key takeaway for our audience. Hosted on Acast. See acast.com/privacy for more information.