The Internet Marketing Podcast
by Rough Agenda
Listen to one of the world's most popular marketing podcasts, brought to you by brightonSEO every Tuesday. The Internet Marketing Podcast has been hosted for over 17 years, has been downloaded over 2 million times and now boasts more than 700 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean, Rand Fishkin and Joe Pulizzi, this is your home for learning the strategies and tactics that will help you in every stage of your marketing journey.
Episodes
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#731 Tech SEO with Simon Lesser, Paulo Andraus, David Gossage and Beth Woodcock
In this final episode of the series, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Simon Lesser, the panel share advice on improving website speed and performance; considerations for choosing SEO and tech SEO tools,...
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#730 Paid Search with Charley Brennand, Danielle Gipps, Sarah Sal and Cathryn Stormont
In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Charley Brennand, this episode dives head first into the fast-evolving evolving social and paid search landscape. We cover the dominance of...
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#729 AI with Dan Taylor, Mike Curtis, Jonjo Rowlands and Irin Rahman
In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Dan Taylor, this panel session covers everything you need to know about AI’s place in digital marketing; from its evolution and the future of...
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#728 SEO Site Clinic with Claire Carlile, Tom Capper, Sally Raymer and Dave Cousin
In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Claire Carlile, this panel session takes questions from the live audience, answering their queries on real-life website and SEO issues. Join…
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#727 Analytics with Patrick Stox, Anna Rowlinson, Gareth Beck and Natasha Burtenshaw-deVries
In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Patric Stox, our panel of experts delve deep into the world of SEO analytics, sharing valuable insights on the challenges and solutions...
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#726 Ecommerce with Neha Khanna, Caleb Chatfield, Lorcan Fearon and Lucia Dello
In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Neha Khanna, the panel discussion focuses the subject of e-commerce, especially the challenges of SEO within the industry and the strategies...
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#725 Content Marketing and Digital PR with Karim Adib, Victoria Roscow, Will Waldron and Sarah-Jayne Taylorson
In this series of episodes, we introduce you to some of our top experts sharing their knowledge during the brightonSEO conference. Hosted Karim Adib, the panel discussion centers around the subject of content marketing and digital PR. If you’re keen to learn more about building relationships with...
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#724 Link Building with Hana Montgomery, Vince Nero, Olivia Bence and Dixon Jones
In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Hana Montogomery, the panel discussion centers around link building strategy, its relationship with developing AI technology and the best…
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#723 How to Build Authority Online with Bianca Anderson and Andy Crestodina
In today's episode we’re joined by special guests, Bianca Anderson and Andy Crestodina. Our conversation centers around the impact of algorithm updates on the future of content discovery; the practical strategies for navigating this evolving digital landscape and the importance of leveraging...
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#722 How to Have More Paid Media Success with Kevin Lee and Julia Vyse
In today's episode we’re joined by special guests, Julia Vyse and Kevin Lee, discussing the developments and advances taking place in paid media right now. Our conversation takes in the complexities of paid advertising; the challenges of measuring success, and the importance of understanding the...
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#721 All You Need to Know About Video Advertising with Cory Henke and Jyll Saskin Gales
In today's episode, we’re talking all about video advertising with insights from expert guests Jyll Saskin Gales and Corey Henke. We discuss the impact of automation and AI in advertising, the continued rise of short-form video content, the merging of organic and paid content, and the challenges…
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#720 What's Next in Local Marketing with Amanda Jordan and Greg Gifford
In today's episode of the Internet Marketing Podcast we’re getting unmissable insights from local marketing experts Amanda Jordan and Greg Gifford. Exploring the current landscape of local SEO, we discuss the importance of a holistic marketing approach, the impact of algorithm updates, the future...
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#719 Building a Successful Community On and Offline with Areej AbuAli and Kirsty Hulse
In today's episode of the Internet Marketing Podcast we’re joined by Areej AbuAli and Kirsty Hulse to talk about building successful communities. We discuss their hugely popular in-person live events – Women in Tech SEO and Confidence Live - and discuss the challenges and rewards of the online...
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#718 What You Need to Know About Google PPC Right Now with Kyle Johnson
In today's episode of the Internet Marketing Podcast, we’re joined by digital advertising expert Kyle Johnson to discuss the latest trends and changes in the world of paid search and pay per click advertising. We explore the shift from keywords to conversations, the impact of AI on campaign...
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#717 How to Guarantee Content Success with Natalie Arney and Zoë Burke
In today's episode of the Internet Marketing Podcast we bring together Natalie Arnie, a freelance SEO consultant, and digital content specialist Zoë Burke. Together we explore the challenges faced by marketers in the current digital landscape, and the strategies for creating successful content…
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#716 Next Level Outreach and Digital PR With Olivia Bence and Will Waldron
In today's episode of the Internet Marketing Podcast we chat to PR experts Olivia Bence and Will Waldron. They share their practical tips on how to skyrocket the reach on your next PR campaign, including; why we need to understand the changing landscape of freelance journalism; how to build a…
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#715 A Deep Dive Into Branding And Thought Leadership With Annika Haataja & Kineta Kelsall
In today's episode of the Internet Marketing Podcast, our conversation covers the interconnection between branding and organic marketing; the role of social media in brand ownership, and the significance of authenticity in storytelling. We also delve into thought leadership and explore some...
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#714 How to Perfect Your International Marketing with Peace Itimi and Laura Míguez
In today's episode of the Internet Marketing Podcast, we discuss the challenges and complexities marketing professionals face when expanding their campaigns into new countries. We discuss the importance of understanding local media landscapes; how to adapt your content for different international...
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#713 What Could Be Going Wrong With Your Site Structure From An SEO POV With Sally Raymer and Mark Stanford-Janes
In today's episode of the Internet Marketing Podcast, we’re discussing the more technical aspects of SEO, including an in-depth look at the crucial elements of site structure, rendering methods and information architecture. We also explore the tools available to help you analyse the performance…
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#712 How Lead Generation With PPC Advertising Really Works With Ethan Lambert and Verónica Ruiz
Today we delve into the world of PPC and lead generation with our expert guests, Veronica Ruiz and Ethan Lambert. We explore the various strategies for using paid advertising to generate leads, including the importance of storytelling, the impact of landing page optimisation, and the…
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#711 How To Start Using AI Content In Your Marketing With Chima Mmeje & Luke Gosha
Chima Mmeje & Luke Gosha join us on the podcast today, sharing their expertise and experience on how AI tools can help with content creation and analysis in marketing. We delve into the practical ways in which AI can be utilised, the ethical considerations to be aware of, and the importance of...
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#710 How To Take Your Paid Social Advertising To The Next Level With Danielle Gipps & Carla Rovaris
In this episode we’re joined by Danielle Gipps & Carla Rovaris for a deep-dive into the dynamic nature of paid social advertising and its relevance in today's marketing landscape. We discuss the significance of targeting customer behaviours, and explore the innovative approaches brands can take…
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#709 How To Get More Effective In Your Content Production With Karim Adib & Manuel Massimo Madeddu
In this episode we’re joined by content experts Karim Adib & Manuel Massimo Madeddu to talk about how we can be more effective with content production. Together we discuss the integration of AI into content creation and how it’s shaping our approach to production processes; the importance of...
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#708 What Might Be Missing From Your SEO Analysis with Matt Greenwood & Nabeel Tanveer
In this episode we’re joined by Matt Green and Nabeel Tanveer, both industry experts in the field of SEO analytics. In our chat we cover the impact of continuous algorithm updates and the best tools and methodologies for monitoring and analysing competitors. Listen in for valuable recommendations...
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#707 What Does Content Strategy Really Mean and Are You Doing it Properly? With Araminta Robertson & Fiona Brennan
In this episode we’re joined by industry experts Araminta Robertson & Fiona Brennan to discuss all things content strategy. Together we look at the potential impact of AI in content creation, including ethical concerns and the practical applications of AI tools; share valuable insights into...
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#706 How To Be More Creative in Your Marketing with Andi Jarvis & Katie Thompson
In this episode we’re joined by Andi Jarvis, founder of Eximo Marketing & Katie Thompson, freelance copywriter, journalist and founder of Katielingo.co.uk. We discuss creativity in marketing, the importance of understanding different personality traits in business, and insights into what…
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#705 How to Deliver Results with Online PR with Cheryl Crossley & Sarah-Jayne Taylorson
In this episode we’re joined by Cheryl Crossley, head of digital PR at IDHL Group & Sarah-Jayne Taylorson, Digital PR Consultant at NORTH. Cheryl and Sarah Jane share insights into the evolving landscape of online PR, the importance of integrating digital PR with traditional PR, and the factors...
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Special Announcement!
We’re back and bringing the podcast into the Brighton SEO family, returning to our original name, The Internet Marketing Podcast. We're adding even more great content with contributions from talented marketers connected to the world's largest search marketing event, the brightonSEO conference....
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#704 Conserving Creative Energy by Learning to Say No w/ Robert Patin, Managing Partner of CreativeAgencySuccess
In this episode we’re joined by Robert Patin, Managing Partner of CreativeAgencySuccess. In his words, Robert is on a mission to eradicate the phrase ‘the starving artist’, and part of this mission involves helping creatives to conserve their creative energy by learning what to say yes to, and…
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#703 Behind the Scenes of brightonSEO US w/ Kelvin Newman, Founder of Rough Agenda
In this episode we’re joined by our former host, Kelvin Newman. Kelvin runs Rough Agenda, a specialist marketing events company, based here in the UK. Rough Agenda is well known for housing the world’s largest search marketing conference, brightonSEO. brightonSEO has been running for 13 years and...
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#702 Mastering On-Camera Confidence & Screen Presence w/ Armando Leduc (Actor, Singer, Filmmaker & Owner of Leduc Entertainment)
In this episode we’re joined by actor, filmmaker, singer, podcaster and soon-to-be author, Armando Leduc. Armando also owns Leduc Entertainment, a social media marketing agency and content studio that help to bring business stories to your screens. In this episode we discuss: The benefits of...
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#701 The Benefits of Long-Term Agency Retainers for Clients
In this episode, I (Scott) share the benefits of marketing retainers for clients that can often be overlooked. Connect with Scott: https://www.linkedin.com/in/scottcolenutt/ Connect w/ SiteVisibility: https://www.sitevisibility.co.uk/ https://twitter.com/sitevisibility...
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#700 Cutting Edge Success: GreenPal's Journey to One Million Customers w/ Bryan Clayton, Co-founder of GreenPal
In this episode we’re joined by Bryan Clayton, Co-founder of GreenPal. GreenPal has been dubbed ‘Uber for lawn care’ by Entrepreneur magazine and currently boasts over 300,000 users, with ambitions to make that figure 1 million in the next 5 years. Bryan joins us to share his lessons in building...
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#699 5 Simple Ways to Track Magazine Ads
In this episode we share some simple methods, software and services that can help you track the immediate conversion impact of magazine ads. Referenced in this episode: https://bitly.com/ https://bitly.com/pages/products/qr-codes https://tinyurl.com/ https://short.io/ https://qrfy.com/...
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#698 Unleashing the Creative Potential of Your People w/ Claire Croft & Phil Lewis of Corporate Punk
In this episode we’re joined by Claire Croft & Phil Lewis of Corporate Punk. Claire and Phil are passionate about helping businesses thrive through the power of their people. Claire and Phil have a shared passion for unlocking the potential of individuals to help drive long-term commercial…
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#697 What is a Fractional CMO? w/ Aimee Schuster, Founder of Bandwidth Strategy
In this episode we’re joined by Aimee Schuster, Founder of Bandwidth Strategy. As the founder of Bandwidth Strategy and fractional COO, CMO, and CRO at current top-performing e-commerce and SAAS companies, Aimee supports $5M-100M major revenue companies in creating, growing and improving…
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#696 7 Tools To Boost Your Podcasting Workflow
In this episode, Scott shares his favourite tools that help make podcast production, editing and process more enjoyable and efficient. Referenced in this episode: https://alitu.com/ https://www.remastermedia.com/ https://bouncecast.app/ https://www.castmagic.io/ https://www.chopcast.io/...
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#695 Inspirational Lessons in Advertising & Creativity from the Art & Copy Documentary
In this episode we share lessons in advertising and creativity from the 2009 documentary, Art & Copy. Art & Copy was produced by renowned documentary maker, Doug Pray, and features some of the most respected and creative minds from US advertising over the last 50 years, including Jeff Goodby…
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#694 Affordable Web 3.0 Marketing w/ William Gadsby Peet, Chief Strategy Officer at Literal Humans
In this episode we're joined by William Gadsby Peet, Chief Strategy Officer at Literal Humans. William joins us to share his thoughts on the current state of Web 3.0, including how companies are marketing using web 3.0 platforms and some of the more affordable ways to get started. In the episode,...
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#693 5 Tips to Improve Your ChatGPT Prompts That You Can Apply Today
In today's episode, Scott shares 5 ChatGPT prompting tips that will instantly improve the outputs you're receiving from ChatGPT. These tips are suitable whether you're a beginner with ChatGPT or whether it's fast becoming a staple in your marketing tool set. They can also be applied to other AI...
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#692 What Marketing Agencies Can't Do
I (Scott) was recently in a discovery call with a prospect when we asked what their USPs were. They couldn't answer. This made me nervous. It also got me thinking about what else makes me nervous in marketing, especially the unrealistic expectations from prospects or clients of their marketing...
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#691 Level Up Your Google Business Profile w/ Claire Carlile, Local Search Expert at BrightLocal
In this episode we're joined by local search expert Claire Carlile. Claire joins us to discuss how to level up your Google Business Profile. In the episode we discuss: How to track Google Business Profile performance What's happening with Google Posts? Effective ways to secure Google reviews...
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#690 Why Are My Google Reviews Not Showing?
We recently faced an issue where users were telling us that they'd left Google reviews for our business, but the reviews weren't appearing in search results. During the process of trying to resolve the issue, we uncovered a surprising number of reasons that can prevent Google reviews from showing...
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#689 Lessons from The Podcast Show 2023
On this week’s episode of the Internet Marketing Podcast, Scott discusses what he learnt from attending the Podcast Show 2023 event. You’ll learn: Why podcasts should be utilising and investing in video How YouTube has changed people’s TV habits Why audio podcasts will always have their place How...
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#688 What's New In TV Advertising? with Steve Wild, Head of Sales at Sky AdSmart
On today’s episode of the Internet Marketing Podcast, Scott speaks to Steve Wild, Head of Sales for Sky AdSmart, to discuss what’s new in TV advertising. On the show you’ll learn: · What Addressable TV is · The requirements for businesses to use AdSmart · Why a really good understanding of your...
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#687 Bitesize Bits from brightonSEO
If you didn't already know, we're co-founders of the world's largest search marketing conference, brightonSEO. brightonSEO takes place twice a year in Brighton, UK. It attracts over 4000 attendees and some of the smartest minds in search marketing. In this episode, we're joined by SiteVisibility...
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#686 Cutting Through The Noise: Does ChatGPT Make Content Producers Redundant?
In this episode, Scott reflects on the rapid development of ChatGPT and AI content generation tools, what this all means for copywriters and content producers, and how we can cut through the noise, upskill ourselves and prepare for the future. In this episode, Scott discusses: The current status…
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#685 The Importance of Collaboration within Email Marketing w/ Darren Teague, Senior Account Executive and B2C Team Lead at Spotler
In this episode we're joined by Darren Teague, Senior Account Executive and B2C Team Lead @ Spotler, the group that houses the popular email marketing platform Pure360. Darren joins us to share his thoughts on using business learnings to inform email marketing success (and vice versa!). As one of...
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#684 Where To Find Your Marketing Confidence
In this episode of the Internet Marketing Podcast, Scott discusses the topic of confidence in marketing and how you can find yours... CONNECT WITH SCOTT: [email protected] https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/...
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#683 Creating a Business Case for Digital Accessibility w/ Robin Christopherson, Head of Digital Inclusion at AbilityNet
In this episode we're joined by Robin Christopherson MBE. Robin joins us to discuss how marketers can create a business case for accessibility. In this episode we discuss: What is inclusive design? Is awareness of inclusive design improving? The biggest changes to accessibility legislation in the...
About this show
Listen to one of the world's most popular marketing podcasts, brought to you by brightonSEO every Tuesday. The Internet Marketing Podcast has been hosted for over 17 years, has been downloaded over 2 million times and now boasts more than 700 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean, Rand Fishkin and Joe Pulizzi, this is your home for learning the strategies and tactics that will help you in every stage of your marketing journey.
Hosted by
Rough Agenda
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