405: Never Split the Difference: CMO Edition

from Renegade Marketers Unite Hosted by Drew Neisser

What if the secret to becoming an influential CMO lies in the tactics used by FBI hostage negotiators? In this essential episode, Drew Neisser welcomes Chris Voss, former FBI hostage negotiator and author of "Never Split the Difference," to share game-changing conflict resolution and negotiation strategies for B2B marketing leaders. By listening, you'll learn how to: Turn potential conflicts into collaborative problem-solving sessions Use tactical empathy to align with stakeholders Adapt your negotiation style to different personality types Increase your emotional intelligence for more effective leadership Techniques for managing stress and conflict in high-stake situations Voss reveals counterintuitive approaches to help CMOs transform the most challenging C-Suite conversations into collaborative wins. Whether you're advocating for your marketing budget, aligning with sales on lead goals, or negotiating with external agencies, this episode offers invaluable lessons from one of the world's top negotiation experts. Tune in! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

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405: Never Split the Difference: CMO Edition

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How long is this episode of Renegade Marketers Unite?

This episode is 57 minutes long.

When was this Renegade Marketers Unite episode published?

This episode was published on July 12, 2024.

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