406. Hosting Hotline: How Do I Make My Social Media Work For My STR?

Welcome back to the Hosting Hotline! This is an Ask Me Anything where each week we’ll answer your questions on Airbnb, STRs, real estate, and everything in between.Jenny asks:My first STR is undergoing some major construction, and we're hoping to launch it by this winter. I'm really lucky to say that I already have a social media presence as a travel and outdoor lifestyle blogger. We have around 50,000 followers across platforms, and I want to utilize this existing audience to promote the rental. But I don't want to change my handles. So what do I do? Do I create a separate account for the rental and start all over? Or do I somehow utilize what I already have?(00:00:00) Introduction(00:02:28) How To Weave Together Multiple Social Accounts (00:04:41) Leveraging SEO & Email Lists (00:08:04) Ensuring Your Content Resonates With Your Audience Thanks to everyone who submitted questions. To hear your voice on the show and send a question to Sarah and Annette, submit your burning hosting questions at: hostinghotline.com.Resources:• Click here for full show notes• Jenny’s Instagram: @girlof10000lakes• @arrowsandbow• Video: Marketing for Airbnb Hosts • Airbnb Essentials Checklist: hostchecklist.comThanks for Visiting is produced by Crate Media.Mentioned in this episode:Join us for our live Get More Bookings Bootcamp.Breezeway | Get Breezeway’s full guidebook, messaging, and operations tools for just $19.99 per unit per month!