408: The ROI Roadmap: Decoding B2B Marketing Success Metrics

from Renegade Marketers Unite · host Drew Neisser

How are top marketers leveraging data to drive business growth and make smarter decisions? From demand creation to lead conversion, this episode explores the metrics that truly matter in today's B2B landscape. Host Drew Neisser welcomes a stellar panel of veteran CMOs to dive deep into the data-driven world of modern marketing: Jamie Gier of Dexcare, Grant Johnson (previously Billtrust), and Julia Goebel of Komodo Health. Tune in for their expertise on: Pipeline contribution and revenue forecasting Brand health measurement Aligning marketing with sales through analytics Proving marketing ROI to the C-suite This episode is packed with actionable insights for metrics maestros and analytics novices alike. Don't miss it! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Episode metadata supplied by the publisher feed · Published Aug 2, 2024

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408: The ROI Roadmap: Decoding B2B Marketing Success Metrics

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This episode is 53 minutes long.

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This episode was published on August 2, 2024.

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