41: Account Based Marketing, with John Dering

What this episode covers

This week on the If You Market podcast we visit the Demandbase headquarters in San Francisco and speak with John Dering of Demandbase about Account Based Marketing. John is A seasoned Account-Based Marketer, and helps fellow marketers to achieve success by focusing on the actions that drive business growth. As Sr. Director of ABM Technology and Strategy at Demandbase, John oversees the marketing tech stack while refining the ABM strategy that has made Demandbase the leader in Account-Based Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of If You Market?

This episode is 56 minutes long.

When was this If You Market episode published?

This episode was published on March 26, 2019.

What is this episode about?

This week on the If You Market podcast we visit the Demandbase headquarters in San Francisco and speak with John Dering of Demandbase about Account Based Marketing. John is A seasoned Account-Based Marketer, and helps fellow marketers to achieve...

Can I download this If You Market episode?

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