41: Account Based Marketing, with John Dering

This week on the If You Market podcast we visit the Demandbase headquarters in San Francisco and speak with John Dering of Demandbase about Account Based Marketing. John is A seasoned Account-Based Marketer, and helps fellow marketers to...

Episode 41 of the If You Market podcast, hosted by Sky Cassidy (CEO) of MountainTop Data, titled "41: Account Based Marketing, with John Dering" was published on March 26, 2019 and runs 56 minutes.

March 26, 2019 ·56m · If You Market

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Summary

This week on the If You Market podcast we visit the Demandbase headquarters in San Francisco and speak with John Dering of Demandbase about Account Based Marketing. John is A seasoned Account-Based Marketer, and helps fellow marketers to achieve success by focusing on the actions that drive business growth. As Sr. Director of ABM Technology and Strategy at Demandbase, John oversees the marketing tech stack while refining the ABM strategy that has made Demandbase the leader in Account-Based Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode Description

This week on the If You Market podcast we visit the Demandbase headquarters in San Francisco and speak with John Dering of Demandbase about Account Based Marketing. John is A seasoned Account-Based Marketer, and helps fellow marketers to achieve success by focusing on the actions that drive business growth. As Sr. Director of ABM Technology and Strategy at Demandbase, John oversees the marketing tech stack while refining the ABM strategy that has made Demandbase the leader in Account-Based Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

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