41. From Photo Drive Thru to Coffee Drive Thru with Paul Tostberg

SUMMARY: Join us for an inspiring episode of The Coffee Experts Club as we sit down with Paul, a pioneer in the Coffee Culture of Corvallis since 1993. Discover how Paul and his wife Lisa transitioned from the fast-paced life of Southern California to the heart of Oregon, where they launched their first drive-through coffee stand, Photo Espresso. Paul shares the trials and triumphs of starting a business in a college town, expanding to four locations, and creating a beloved community hub. Special guest Andrew joins us to share his unique path to becoming the head roaster at Coffee Culture, emphasizing the blend of passion, science, and a bit of luck that fuels great coffee. Whether you're a budding entrepreneur, a coffee enthusiast, or just love a good origin story, this episode is packed with insights and inspiration. Tune in and learn how Paul Tostberg and Lisa have crafted a legacy in the world of coffee.   Minute by Minute:   0:00 Introduction and the man sweeping by the dumpster 3:49 Starting a coffee chain in Corvallis  6:41 The confidence to just do coffee 9:27 Going from one store to 4! 14:25 Jumping into roasting 24:13 Balancing tech and vision and desires for your coffee shop