#41 João Biancardi, Head LATAM de Marketing, Negócios e Produtos Digitais na Genera ▷ Estratégias e tendências no mercado de testes genéticos

from Líderes de Marketing e Vendas · host InboundCycle Brasil

Neste episódio, Jalusa conversa com João Biancardi, Head LATAM de Marketing, Negócios e Produtos Digitais na Genera, sobre a evolução e tendências do mercado de testes genéticos. Descubra como a Genera se tornou líder na América Latina, conheça a estratégia de branding da empresa, exemplificada pela recente campanha com Tíbio e Perônio do Castelo Rá-Tim-Bum e veja como a campanha superou a Black Friday e democratizou o acesso aos testes genéticos. Desvendando a Ancestralidade em: As Aventuras de Tíbio e Perônio através do DNA | Episódio 2 LinkedIn João

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#41 João Biancardi, Head LATAM de Marketing, Negócios e Produtos Digitais na Genera ▷ Estratégias e tendências no mercado de testes genéticos

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