41. Non-negotiables for Success w/ Social Media Marketing

People often ask me, "But what do I prioritize?". This is the episode that will explain exactly what I want you to prioritize with your social media. They might be different than what you think!Today we are going to be talking about the five non-negotiables of success on social media!  Our intention behind this episode is to know what to prioritize right now, going in to 2022 on social media to grow your small business. There's SO much out there so let's break it down to 5 strategies that are no longer an option for you to see the results you're looking for: 1) Video is ESSENTIALI know it's scary. I know it's intimidating to start. But if you are not using video within your marketing in 2022, you are behind!Your product packaging photos & flatly are great but they lack depth & don't always give the full picture of what and how your product can be used.If picture is worth a thousand words, then a video is worth a million! 2) Show Your FaceYou, my friend, are a HUGE differentiator for your brand. YOU are what makes your business stand out.If you aren't utilizing you as part of your marketing, you are wasting strength, uniqueness, & the power of personal branding!People buy from people. It's scary but you need to OWN ITTT! 3) Organic Community GrowthBefore you can even put a second of thought to paid ads, you need an organic community.The focus of building a community is Customer Retention & Loyalty!Having your customers engage with you on social media build love, loyalty, & customer retention! It keeps you top of mind! 4) Build Your Brand, Don't Sell Your ProductThis might sound counter intuitive, but hear me out... If you strictly sell your product, it leaves you no place to grow or your audience to emotionally connect to.You are selling the night sleep, not the mattress, my love.Adding emotion & feeling & life to your brand is what builds trust & connection. 5) Talk to ONE PERSON in Your MarketingHow can you create persuasive messaging without knowing who you are trying to persuade?You need to craft a beautiful Ideal Customer that you know like your business best friend! This person needs to be specific!If you are talking to everyone, you are talking to no one!JOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠