41. Reframing The Dip, with Sunni Hickman, Founder, B. Sunni

Sunni Hickman spent 20 years working with some of the biggest brands in the world: Dollywood, the Harlem Globetrotters, amongst others, before stepping into what she calls her "desert season."  A brand strategist and connector, she now has her own company, B. Sunni Hickman, where she helps organizations and audiences find their voice, own their story, and ignite growth. This week, host Lauren Douglass sits down with Sunni to dig into what it's really like to start your own business and brand after years of corporate life. Sunni unpacks how she stopped hiding behind her work and started owning it, and how she's redefining success on her own terms. They dig into why women hide behind their work instead of claiming it, how Sunni's retraining herself to say "I did that," and why she believes AI will never replace marketers because it doesn't have a heartbeat.  This is a conversation about resilience, self-worth, and what happens when you finally let people see you, not just your work.