#41 - Sharon Bannerton: Crisis Response, PR, & Building Bullet-Proof Reputations

Sharon Bannerton is an award-winning strategic communications consultant with over 25 years of experience across Ireland, the UAE, and the UK. She is the Founder and Managing Director of Bannerton PR, a top-tier agency known for bold campaigns and high-impact media strategies.Sharon came onto growth path to talk about how PR, crisis strategy, and relationship-building can make or break a company’s reputation—especially for fast-growing startups.➡️ Key topics- PR is what others say about you, marketing is what you say about yourself- PR builds credibility via earned media, marketing buys attention- How PR lays long-term foundations; marketing can be more short-term- Crisis Management Strategy & case study of the kiss cam incident- Importance of having a crisis strategy at the board level- Effective crisis response includes quick action, clear spokespeople, and internal communication- How owning the story and controlling the narrative is key- Most companies lack preparedness for PR crises- Building Media & PR Relationships- Strong PR depends on long-term, honest relationships - Communications should be transparent, jargon-free, and audience-aware- Stay attuned to public sentiment, especially in an era of fake news and AI skepticism- Content should be 80% educational, 20% promotionalWhere to Find Sharon:https://bannerton.ie/https://bannerton.ae/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union