41: Some Coaching Websites Aren't Set Up to Enroll Coaching Clients

Hello Coaches, this episode is the 2nd in a new series called Client Winning Coaching Websites. Your website can help you attract and enroll clients IF, but only if, you create it and write copy in a specific way so that it will attract and enroll clients.It also requires quite a bit of strategy. I can help you with that.In addition, it requires you or your web designer to choose a certain type of website template.Not all web templates are set up for conversion. More about how conversion works in a minute. The previous episode, was about 3 things to do prior to creating your coaching website and meant to help you out especially if you're about to create your website. But it also can help you if you already have a website for your coaching business.The main point to that previous episode was that, BEFORE you create your coaching website ... choose a viable target audience full of seekers conduct market research with themand then tailor your web copy and offers to fit what you learned from the most important people in your coaching business ... your future clients.By the way, I was so excited to see that a record number of coaches listened to that episode. I'm honored. I think it struck a chord.And I know how much you want to be successful in your coaching business. That's my goal too for you!Bearing that episodes' message in mind ... today we'll dig in a little deeper. Peel another layer off the website onion.Online Brochure Versus Client-Winning Coaching WebsiteLast week, a coach I recently met, launched his new website and asked a bunch of coaches, including me, to give him feedback. That was a brave thing to do.As soon as I could, I checked out his site. What I saw was the kind of website I see most coaches put up at first. And, it's what I did when I finished coach training school.His site is what I'd call an online brochure-style website. When the internet first became a place to do business, nearly every entrepreneur — consultants, coaches, other types of business owners — put up an online brochure.At that time, it was the trend. The way to do business.But having an online brochure is not the best way to do business online anymore.The reason is that there is so much information online, so many websites and other types of marketing PLUS the internet has become a volatile place, meaning it's changing rapidly. And the competition online is fierce.You Are Competing For Attention OnlineYou may think ... But, Rhonda, I'm not trying to compete! That's what I thought when I launched my first website.The truth is whenever you do anything online to attract clients — whether you put up a website, create and engage in social posts or put out a blog or podcast — you are competing ... simply for attention.So, in each of those cases, if you want to attract and enroll coaching clients, you need to be online in a strategic way.An online brochure is NOT strategic in any way. Bottom line, it's not going to help you enroll paying clients.What An Online Coaching Brochure Looks Like... Learn more about ineffective and highly effective websites here.