#41 | Style or Strategy?

When opening a martial arts school, the most common conversations we have are centered around logos and naming. Style is obviously important but today we discuss why speaking to your audience is more beneficial and continue talking about how you can get people to love your brand. In this episode 2:50 - Thinking Logos 3:55 - Behind the brand 4:50 - Referrals 6:15 - How to brand 6:50 - Worst way 7:47 - You are the face 8:30 - What are you saying 9:15 - What wows them 10:50 - Building trust 16:35 - It's the same as dating 17:45 - Copy their systems 19:50 - Can't train staff? 24:15 - Biggest mistakes 27:05 - Recap