41. The Engagement Gap
from Path to Business Hosted by Bethany Barrette
The wedding industry is experiencing a slowdown in engagement ring sales, leading to fewer inquiries for wedding vendors. Signet Jewelers, the largest jewelry company in the US, reports a decline in engagement jewelry sales, attributing it to an "engagement gap." This gap is a result of pandemic-induced changes in relationships, with some couples progressing while others took breaks from dating. Wedding vendors have to hustle this year and cannot be shy to level up their social media presence, networking, and strategic marketing.
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