PODCAST · business
Path to Business
by Bethany Barrette
Path to business - the podcast. We are your hosts Luc & Bethany Barrette. We’re husband and wife team building a legacy with our 3 children that we’re so damn proud of! School of Youtube graduates, Full-time wedding photographer and videographer operating a thriving 6-figure business. We share all our best strategies & experiences that we’ve learned along the way. Featuring other amazing businesses so you can genuinely get inspired. This is YOUR… path to business.
Episodes
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90. How to Make Money Using Existing Wedding Photography Clients (2024)
As wedding photographers, we're constantly bombarded with advice on how to attract new clients. "Improve your SEO!" "Boost your social media presence!" "Offer discounts to first-time clients!" These are all valid strategies, but there’s an often overlooked goldmine sitting right under our noses:...
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89. Are Weddings Staged?
When you think about wedding photography, you might picture those perfectly candid moments, where the photographer blends seamlessly into the background, capturing the day as it unfolds naturally. This style, often described as “fly on the wall,” is certainly appealing for its authenticity and…
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88. Wedding Review: Celebrating Jordan and Mark at La Belvedere (2024)
As we sit down to reflect on our recent wedding at Le Belvédère, we're reminded of the joys and challenges of capturing such beautiful moments. Jordan and Mark chose our full package, which includes two photographers, two videographers, an engagement session, multiple edits, and drone coverage.…
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87. Why Every Business Should Invest in Branding Photography
Today, we're diving into the world of branding photography and why it's a must-have for any business, especially for those in the wedding industry. Whether you're a wedding photographer, planner, or vendor, having professional branding photos is essential. Let's explore why. The Basics of…
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86. The "Sepia Gate" Dilemma - What Would We Do?
The "Sepia Gate" Dilemma - What Would We Do? We're diving into a contentious topic within the photography community: navigating client expectations. This discussion stems from a recent online controversy that has sparked significant debate and mixed reactions. Recently, a photographer-client...
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85. The Love-Hate Relationship with Wedding Photography
One of the greatest joys of wedding photography is the immense satisfaction we get from capturing moments that will be cherished forever. The first time we delivered a wedding gallery and received heartfelt appreciation from the couple, it was a turning point. Knowing that our work is treasured…
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84. Staying Focused During Wedding Season: Tips and Tricks for Wedding Professionals
We're diving into a topic that's all too familiar for wedding professionals: staying focused during wedding season. Let's be real, it's tough for everyone. I don't think there's a single wedding pro out there who feels like they've got it all together, especially during the peak of the season....
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83. Photo Walks: Building a Community (Why it's worth the effort)
We're thrilled to share some exciting news about our recent activities! We’ve started focusing on mentorship programs and in-person teaching for the past year. Many local photographers often seek opportunities to become second shooters at weddings or to build their wedding portfolios, and we...
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82. Montreal DJ Reveals Secrets to Creating a Luxury Experience
Special Guest: Majd from Back to Basics Entertainment Insta: @btbmtl Website: https://btbmtl.com We were thrilled to recently welcome Majd from Back to Basics Entertainment to our podcast studio, engaging in a captivating and enlightening dialogue about the music and events industry. Traveling…
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81. Wedding Photographers Recap an Epic Wedding Day (2024)
Hey everyone! Today’s episode is going to be a bit different. We're starting a new mini-series where we recap weddings in 2024. We'll dive into what went well, what didn’t, and share our thoughts and feelings. It’s a fun way to reminisce and celebrate the incredible couples we work with. Let's…
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80. Mastering Niching: From All-Trades to Wedding Pros
In this video, we dive deep into the journey many photographers face: deciding when to transition from being a jack of all trades to specializing in one specific category. For us, that journey led us to become wedding photography and videography experts. 🌟 We'll share our personal story, from...
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79. The PERFECT Wedding Day Timeline (Tips From a Pro)
Bride &/ Groom Free Questionnaire: https://greyloftstudio.myflodesk.com/wedding-timeline-questionnaire Photographer Free Questionnaire: https://greyloftstudio.myflodesk.com/wedding-timeline-questionnaire-photographer As a wedding photographer, setting clear expectations with clients is crucial,...
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78. How to Build an Effective Website
Building an effective website as a creative professional is essential. It's your online portfolio and a way to attract new clients. Forbes states almost half (48%) of visitors will determine the credibility of a business based on their website. But creating a site that works well can be tricky....
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77. How to Start a Wedding Photography Business in 2024
We tell you the top things you should know about how to start a wedding photography business in 2024. If we were to start our wedding photography business today, it would look quite different from when we first began. Over the past nine years, we've learned invaluable lessons that we wish we had...
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76. How to Prepare for Wedding Season as a Photographer & Videographer (2024)
The wedding season is approaching, and for those in the industry, it's not just about capturing beautiful moments but also about being mentally and physically prepared for the journey ahead. As the pace shifts from the end of one season to the anticipation of the next, priorities evolve, focusing...
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75. How to Book Ideal Clients as a Wedding Photographer & Videographer
When it comes to finding your ideal client, it's not just about booking weddings—it's about finding the perfect match. We've spent years refining our understanding of what makes the ideal client for our wedding photography business, and it's been an enlightening journey. Reflecting on our...
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74. Handling Friends & Family as an Entrepreneur
Starting a business can be thrilling, but what happens when your closest circle doesn't fully support your entrepreneurial journey? In our candid chat, we delved into the complexities of starting a business amidst skeptical friends and family. 🤔 Skepticism & Support: It's common for loved ones…
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73. Having a Backup Plan as a Wedding Professional
Today, we're diving deep into a crucial aspect of being a wedding professional: having a backup plan. We all know that weddings are intricate events with numerous moving parts. Yet, unlike many other professions, we don't get sick days. When you're a wedding professional, there's no calling in...
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72. Videographer vs Photographer - Who Should Make More?
In the realm of wedding services, there's a heated debate which revolves around which aspect should take precedence: photography or videography. While both are essential for capturing the special moments of a wedding day, there's a trend that videographers should be valued more than their...
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71. How to Grow Your Business using Behind the Scenes Content
Today, let's delve into the world of behind the scenes (BTS), not the boy band, but the essential aspect of showcasing the inner workings of your business. As photographers, finding compelling content to share can sometimes be challenging. Clients crave authenticity, a peek behind the curtain,...
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70. Building a Photo Booth Empire with Catalina Bloch
Special Guest: Catalina Bloch Photobooth www.mdrnphotoboothcompany.com www.instagram.com/mdrnphotoboothco Studio Rentals www.mdrnstudio.space Photography www.instagram.com/mdrnactivations Audio Guest Book www.gushline.com Photo Booth Mastery Course www.instagram.com/photoboothmastery...
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69. How to Handle Rain on Your Wedding Day
Rain on your wedding day is not exactly what most couples envision when they plan their special day. But as much as we hope for clear skies and sunshine, sometimes Mother Nature has other plans. So, what do you do when rain threatens to dampen your wedding festivities? Here are some insights and...
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68. Budgeting and Tax Tips Every Wedding Photographer Needs
Use our Referral Code to get 75% off first 6 months! QuickBooks Online Link: https://refer.quickbooks.ca/s/3nubu Tax season—it's a phrase that can bring on a lot of emotions for business owners, from stress and anxiety to a sense of overwhelm. However, with the right strategies and mindset,...
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67. Our Favourite Things on a Wedding Day
From Luc's obsession with free food and Bethany's need to be over prepared, we share with you some of our favourite things that can exist on a wedding day. If you're a bride or groom, you might want to take notes because we are sure we aren't the only ones that feel this way. One of Bethany's...
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66. Community Over Competition
In light of recent events, our community has been faced with a significant tragedy that has rippled through our social circles and beyond. As we grapple with the aftermath, it's become apparent just how interconnected our lives and businesses truly are. In the wake of this tragedy, we've…
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65. Behind the Beats with Dynamix Productions
Today, we are thrilled to welcome Stefan Gonthier, a prominent DJ based in Ottawa, into our studio to delve into his remarkable journey in the world of music and entertainment. Stefan graciously shares insights into his career trajectory, from his early days in nightclubs to his evolution into a...
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64. How to Use the Power of Social Media
Imagine social media as a bustling cityscape, where millions of voices are trying to be heard. It's a place where entrepreneurs want to stand out, share their stories, and make their mark. We know that in this world we need to have a presence online or you will not find success. We decided to...
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63. Crafting Memorable Wedding Speeches: Tips and Insights
Weddings are joyous occasions filled with laughter, tears, and heartfelt moments. One aspect that often stands out during these celebrations is the speeches. Whether delivered by the best man, maid of honour, or a close family member, a well-crafted speech can leave a lasting impression on…
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62. How to be a Good Second Shooter for Weddings
In the intricate world of wedding photography, the presence of a second shooter can make all the difference between capturing ordinary moments and immortalizing extraordinary memories. Having spent years navigating through the nuances of wedding shoots, we've come to appreciate the indispensable...
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61. Answering Questions from Our Viewers!
Behind the scenes, wedding experts often face tricky situations, such as figuring out how to mention other businesses on social media or working closely with their spouse. In this blog post, we'll talk about these kinds of issues and share tips from people who know the wedding business well. One...
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60. Working with Grey Loft Studio with Hersi Osman
Today, we delve into the unique perspective of Hersi, a talented individual who seamlessly weaves together the art of wedding photography and video work. We met Hersi in 2021 and he was a natural addition to the Grey Loft Studio team. We all love to laugh together at inside jokes but also…
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59. Choosing Your Wedding Videographer - What Questions to Ask?
Planning a wedding involves making countless decisions, and choosing the right videographer is undoubtedly one of the most crucial ones. Your wedding video will be a cherished memento for years to come, so it's essential to ensure that you hire a professional who can capture the magic of your...
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58. Make Weddings Fun Again with Jeff Maeck
Special Guest: Jeff Maeck https://maeckweddings.com/ https://www.instagram.com/heyjeffmaeck/ Today, let's delve into the remarkable journey of Jeff, a man whose story encapsulates the essence of passion, perseverance, and the power of meaningful work. Join me as we uncover the narrative of a man...
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57. How to Create the Perfect Wedding Timeline
Planning a wedding is like orchestrating a symphony, with each element carefully coordinated to create a harmonious experience. Among the myriad decisions couples face, one often overlooked yet crucial aspect is the wedding day timeline. It's the roadmap that guides the day's events, ensuring…
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56. Choosing Your Dream Wedding Venue
In the vast landscape of wedding venues, finding the perfect setting for your special day can be both thrilling and daunting. As seasoned professionals who have witnessed diverse locations and experiences, we understand the significance of guiding couples through this pivotal decision-making...
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55. What Wedding Planners Wish You Knew with Erica Irwin
We are thrilled to have the opportunity to sit down with Erica Irwin and dive into the wonderful world of wedding planning. Planning a wedding is exciting and filled with anticipation, dreams, and the thrill of bringing your vision to life. As we embark on this journey together, let's explore the...
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54. Small Details That Make a Big Impact on Your Wedding Day
Planning a wedding involves juggling countless details, both big and small. As a wedding photographer, I've witnessed firsthand how these seemingly minor elements can significantly impact the overall experience of the day. Today, let's delve into the significance of these small details and how…
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53. Making Your Wedding Unique: Creative and Affordable Ideas
Are you planning your dream wedding and want it to be unforgettable? Today, we.re diving into ways you can make your special day truly unique and stand out without breaking the bank. From personalized touches to creative additions, let's explore how you can add flair and personality to your…
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52. Wedding Vendor Etiquette
In the bustling world of wedding planning, success isn't just about capturing the perfect moment; it's about navigating conflicts, building relationships, and ensuring a seamless experience for couples and vendors alike. As a seasoned wedding professional, I've witnessed firsthand the intricate...
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51. Our Thoughts On Valentine's Day
As Valentine's Day rolls around each year, the air fills with whispers of romance, expectation, and sometimes, a touch of anxiety. For many couples, this day represents an opportunity to celebrate love in all its forms, but it can also bring about questions, doubts, and differing expectations. In…
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50. The First Look Dilemma: Tradition vs. Modernity
As wedding photographers and videographers, we've witnessed countless love stories unfold, each with its own unique twists and turns. But there's one aspect of wedding planning that often sparks debate among couples: the first look. At first glance, it might seem like a minor detail, but trust…
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49. Pärla Hair: The Story of Kira, Queen of the Perky Pony
We have the pleasure of delving into the fascinating path of Kira, also known as the Queen of the Perky Pony, Bridal Hair Stylist in the wedding industry. From her humble beginnings to her current success, Kira's story is one of determination, creativity, and entrepreneurial spirit. Let's explore...
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48. Our Craziest Wedding Story
As a wedding photographer and videographer, we've experienced our fair share of eventful days, but nothing quite prepared us for the whirlwind that was the craziest wedding day we've ever had. It's a story that's taken some time to process, as the events of that day left us feeling like we had...
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47. Crafting Meaningful Wedding Vows
Are you ready to say "I do" in a way that truly reflects your love and commitment? Today, let's delve into the art of creating memorable wedding vows. Crafting heartfelt vows is essential because they set the tone for your special day and serve as promises exchanged between partners. Here are…
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46. Lessons Learned from Mistakes We Made
Establishing Relationships with Industry Vendors: Launching into the industry can be daunting, particularly when it comes to forging connections with vendors. We've found that the initial steps in relationship-building often involve offering our services at no cost. This gesture not only...
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45. The Benefits of an Engagement Session
We're truly passionate about engagement sessions because we understand their significance and the impact they can have on your wedding day. Having an engagement session not only allows us to accomplish more together on the big day, but it also provides valuable insights into your preferences and...
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44. What makes Grey Loft Studio different
We dive into the intricacies of establishing a distinctive presence as wedding photographers and videographers in a highly competitive field. Acknowledging the saturation of the photography market, we stress the need for differentiation to build a robust business strategy. We highlight the…
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43. Trends for Couples Getting Married in 2024
In the evolving landscape of wedding trends for 2024, couples are embracing a more relaxed and personalized approach to their celebrations. A noticeable shift is observed with fewer family photos post-ceremony, allowing for a greater focus on candid and intimate moments. Prioritizing present...
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42. Interviewing Couples at a Wedding Show
Erica Irwin, an Ottawa based Wedding Planner joins us on the podcast again to interview engaged couples at our local wedding show in January 2024. So much good information in this interview and you can clearly see how these Canadian engaged couples are navigating this new wedding reality. The...
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41. The Engagement Gap
The wedding industry is experiencing a slowdown in engagement ring sales, leading to fewer inquiries for wedding vendors. Signet Jewelers, the largest jewelry company in the US, reports a decline in engagement jewelry sales, attributing it to an "engagement gap." This gap is a result of...
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ABOUT THIS SHOW
Path to business - the podcast. We are your hosts Luc & Bethany Barrette. We’re husband and wife team building a legacy with our 3 children that we’re so damn proud of! School of Youtube graduates, Full-time wedding photographer and videographer operating a thriving 6-figure business. We share all our best strategies & experiences that we’ve learned along the way. Featuring other amazing businesses so you can genuinely get inspired. This is YOUR… path to business.
HOSTED BY
Bethany Barrette
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Frequently Asked Questions
How many episodes does Path to Business have?
Path to Business currently has 90 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Path to Business about?
Path to business - the podcast. We are your hosts Luc & Bethany Barrette. We’re husband and wife team building a legacy with our 3 children that we’re so damn proud of! School of Youtube graduates, Full-time wedding photographer and videographer operating a thriving 6-figure business. We share all...
How often does Path to Business release new episodes?
Path to Business has 90 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Path to Business?
You can listen to Path to Business on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Path to Business?
Path to Business is created and hosted by Bethany Barrette.
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