415: Analyzing the IT Channel, with Andrew Down

If you have ever worked in B2B software for any amount of time, you have probably stumbled across the IT Channel and didn't even know it.Andrew Down, Director of Sales for the IT Channel at Vendasta, never thought of himself as a technical person, but 13 years in the IT industry says otherwise. In this episode, we discuss the MSPs (Managed Service Providers), the VARs (Value Added Resellers), and what the difference is between them. The reseller channel is essential in B2B tech, both for end-users, many who buy 100% of their technology through a reseller, and for software companies, some who sell exclusively through the channel. Like almost everything else in technology, the IT Channel is changing. Fast.Andrew Down is a Saskatchewan-based business professional and entrepreneur with strong corporate, non-profit, and public sector sales experience. Other experience includes senior leadership, strategic planning, business development, VAR/MSP/IT Channel, marketing, event management, consulting services, and training. Andrew has a Bachelor of Commerce in Marketing from the University of Saskatchewan and has been in the IT industry for over 12 years. He has a passion for empowering businesses to embrace leading-edge technology solutions to improve business operations. Andrew possesses a keen interest in personal and professional development, including networking, non-profit/community engagement, connecting, and continuous learning.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.