416: Building a Profitable Product Based Business with Elle Broschat

LISTEN TO THIS EPISODE IF YOU WANT 2026 TO BE A MORE PROFITABLE YEARToday I’m joined by Elle Broschat, founder of Southeast Bookkeeping & Tax and the finance expert who believes profit fuels freedom. Elle has helped countless business owners turn confusion into clarity, chaos into structure, and fear into confident financial decision-making.She breaks down money in a way that actually makes sense… even if numbers are not your thing.In this episode:• The biggest misconceptions business owners have about money• Why avoidance + emotion keep you stuck (and how to shift out of it)• The real role your numbers play in scaling sustainably• How to know when you’re actually ready to pay yourself• Pricing mistakes that quietly erase your profit• What your P&L should be telling you (and what to look for first)• The #1 reason businesses feel “busy but broke”• Early-stage financial foundations every entrepreneur needs• Why so many founders don’t profit until year 3–5 and how to shorten that gap• Financial red flags that signal your pricing or spending needs a reset• Elle’s advice for female founders balancing business + motherhoodConnect with Elle:Website: https://www.southeast-bookkeeping.comInstagram: @ellebroschat📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateausJOIN THE SMALL BUSINESS CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige