#42 4 Pillars To Actually Make Money From Webinars

100 people sign up for your webinar.By the time you go live, 70 of them have already ghosted you.(And no, they didn't "forget." They just didn't care enough to show up.)So you're spending money on ads, writing emails, tweaking funnels… only to present to a room that's emptier than a gym on January 15th.Here's the thing most people get wrong. They think the fix is more traffic. Better ads. A fancier funnel.But the real problem? Your webinar system has a leak. Actually, it probably has three.This episode breaks down the exact 4-pillar framework we've used at Radical Marketing for over a decade to stop the bleeding — and turn webinars into actual revenue machines.In this episode, you'll learn:The 3 "silent failures" hiding in almost every webinar campaign (and why better ads won't save you)A dead-simple topic formula that makes people feel stupid for NOT registeringWhy most marketers completely drop the ball AFTER someone signs up — and the show-up hack that can boost attendance by 20-30%How to structure your webinar so the pitch feels natural instead of awkward (hint: it starts in the first 5 minutes)The exact order to fix your 4 pillars depending on where you are right now — whether you're starting from scratch or already have a listThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.comWatch me dissect the full Perpetual Profit Engine here: https://www.youtube.com/playlist?list=PL2ffkgFveTjSdmDzYomKHni11BisOQ5v-