EPISODE · Jul 29, 2026 · 44 MIN
42 - Are You Buying Yourself a Job? Marketing, Money & Mindset for Hotel Owners with Michael Sjogren
from Boutique Hotel Secrets Podcast · host Micah
In this episode, Adam and Micah welcome back Michael Sjogren to break down marketing ROI, group bookings, and the capital-raising lessons that come with scaling from short-term rentals into boutique hotels. They also explore the critical mindset shift from playing innkeeper to playing the freedom game, and why going bigger is the only way to build a business that actually works without you.Connect with Mike:Find him on Instagram: @mike.sjogren Affiliate code for Quohttps://get.quo.com/mdvsnezsa1lk Affiliate code for MEWShttps://referrals.mews.com/u0AExnZaConnect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels? Schedule a call:https://bit.ly/4t1q3bb🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit📍Welcome to Page Mural — one of the local spots mentioned in this episode:http://bit.ly/4tCjOu4
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In this episode, Adam and Micah welcome back Michael Sjogren to break down marketing ROI, group bookings, and the capital-raising lessons that come with scaling from short-term rentals into boutique hotels. They also explore the critical mindset shift from playing innkeeper to playing the freedom game, and why going bigger is the only way to build a business that actually works without you. Connect with Mike: Find him on Instagram: @mike.sjogren Affiliate code for Quo https://get.quo.com/...
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42 - Are You Buying Yourself a Job? Marketing, Money & Mindset for Hotel Owners with Michael Sjogren
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