#42 Edwin Vlems - Inbound marketing vs. Demand generation...

What this episode covers

In deze aflevering van de Inbound4Cast geeft Edwin Vlems zijn visie op inbound marketing, demand generation en AI binnen marketing.Edwin vertelt onder andere over:De opkomst van inbound marketing ruim 10 jaar geleden.De inzet van inbound marketing voor recruitment en arbeidsmarkt communicatie.Trends die inbound marketing en lead generatie lastiger maken.Is er in 2023 nog ruimte voor inbound marketing?Het verschil tussen 'hard inbound' en 'soft inbound'.Hoe ga je van een inbound marketing website naar een demand generation website?Demand generation als blauwe oceaan die iedereen links laat liggen.De keerzijde van demand generation.Hoe krijg je demand generation intern verkocht?Don't hunt, be the hunted.De verkeerde associaties die we bij sales hebben.Verzetten tegen AI in marketing heeft geen zin.TikTok als kanaal om vakinhoudelijke kennis op te doen.Leidt het toevoegen van AI aan het content proces tot betere kwaliteit?Van Knowledge Economy naar Personality Economy.Het boek dat Edwin heeft gemaakt met ChatGPT.Hoe personal branding deuren opent.Communicatie vanuit mensen in plaats van vanuit de organisatie.

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Frequently Asked Questions

How long is this episode of Jerrel Arkes Podcast - B2B Marketing?

This episode is 50 minutes long.

When was this Jerrel Arkes Podcast - B2B Marketing episode published?

This episode was published on March 29, 2023.

What is this episode about?

In deze aflevering van de Inbound4Cast geeft Edwin Vlems zijn visie op inbound marketing, demand generation en AI binnen marketing.Edwin vertelt onder andere over:De opkomst van inbound marketing ruim 10 jaar geleden.De inzet van inbound marketing...

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